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Immersive Technology Strategies www.davidwortley.com www.immersysplc.com Immersive Technology Strategies www.davidwortley.com Immersive Technologies Unique Business Opportunities and Threats Immersion Forum London November 3 rd 2011 David Wortley FRSA

Immersive technologies immersion forum

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Presentation for the November Immersion Forum organised by Martine Parry

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Page 1: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

Immersive TechnologiesUnique Business Opportunities and Threats

Immersion ForumLondon November 3rd 2011

David Wortley FRSA

Page 2: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

The 21st century is an unprecedented period in human history full of new challenges and

opportunities created by low cost on demand and ubiquitous access to both global

knowledge and powerful publishing tools

We are in largely uncharted waters and technologies which engage, influence,

educate and above all create and sustain relationships will be critical

Page 3: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

Disruptive Communications Technologies

Page 4: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

Disruptive Communications Technologies

The internet is different in its scope and impact on businessand society to any previous disruptive technology

Page 5: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

Disintermediation

The breakdown in the traditional hierarchical structures of society poses unprecedented challenges

Page 6: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

The Prosumer

The prosumer effect is unique in our history

Page 7: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

The Attention Economy

Capturing and retaining attention and loyalty are critical in today’s digital media society

Page 8: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

Opportunities and Threats

Low entry barrier Rapid growth High margins Reward

Low entry barrier Rapid decline Competition Risk

Page 9: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

The Thomas Cook Experience

AttractiveAccessibleAffordable

Thomas Cook’s recipe for success is even more valid today !!

Page 10: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

Immersive Technologies

Games Virtual Worlds Social Networks

Immersive Technologies are commercially very significant because they engage our discretionary

time, attention and money – they educate, inform and influence society

Page 11: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

Serious Games

Serious Games are not a new concept !!

Page 12: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

Immersive Technology Trends

AttractiveAccessibleAffordable

Key Characteristics – personalisation, ambient interface, user contribution, plug and play

Page 13: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

E-Commerce & Personalisation

Virtual space behaviour used for profiling and personalisation to make attractive, accessible and

affordable

Page 14: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

The Skills Challenge

Developing successful immersive applications requires different human skills and collaboration across multiple disciplines.

These are rarely found in the same organisation.Innovation occurs across boundaries between disciplines.

Page 15: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

Common Language ?

Multi-Disciplinary Experts speak different languages

Translation and Mediation between disciplines is vital for common vision and understanding

Page 16: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

Questions

Page 17: Immersive technologies immersion forum

Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com

Immersive Technology Strategieswww.davidwortley.com

Immersive TechnologiesUnique Business Opportunities and Threats

Immersion ForumLondon November 3rd 2011

David Wortley FRSA