Q&A: Email Design Essentials - Your Questions Answered

with Lauren Harold and John Thies 

BEFORE WE BEGIN…Audio Issues? Let us know by typing a message into the questions box.

Questions? We’ll address them during Q&A in the order received.

Want the Recording?We’ll send a link to your email address within 2-3 business days.

© 2016 iContact LLC. All Rights Reserved.

PRESENTED BY:Lauren Harold is Manager of Strategic Services at iContact. Lauren combines her love for marketing and extensive experience in account management to help iContact's customers create beautiful, effective email marketing campaigns that increase engagement, ROI and overall conversions.

Lauren Harold

John Thies is the CEO and Co-Founder of Email on Acid, a service that gives email marketers a preview of how their emails are displayed in the most popular email clients and mobile devices. He resides in Denver, Colorado with his wife and son. When he isn’t working he’s either on the golf course or snowboarding in the fresh Colorado powder.

John Thies

© 2016 iContact LLC. All Rights Reserved.

How can marketers use animation effectively?01.

QUESTION

Animated GIFS

NOT supported in Outlook 2007,

2010, 2013, 2016 for Windows

First frame should include crucial info &

CTA

AnimatedGIFS

[continued]

CINEMAGRAPHS

26%GIF emails increase a click through rate up to

v

VIDEO FALLBACK

How many products should be included in email? What number is too much?02.

QUESTION

IT DEPENDS…

What are the top 5 best CTA Practices?03.

QUESTION

Size MATTERS

How MANY?

v

COLOR and Call-to-Action

ClarityTOPSCleverness

CTAPlacement

What are bulletproof buttons and why use them?04.

QUESTION

BulletproofBUTTONS

How has mobile influenced email layout?05.

QUESTION

SingleCOUMNS

DIRECT,to the point

Use of BIGGER

Fonts

Why does email look different in different clients and how can marketers ensure their emails look great across all of them?06.

QUESTION

v

NO Email Standards

v

80%of emails are deleted if they don’t render correctly

of those people will unsubscribe

DID YOU KNOW…

30%

ALWAYS Test before

you Send

What are the most common template trends and how can marketers ensure their templates don’t go stale?07.

QUESTION

SCALABLE

FLUID

RESPONSIVE

v

THIS JUST IN…

FLUID-HYBRID

What’s a good text to image ratio?08.

QUESTION

AVOID using an all image design

Use roughly

500 CHARACTERS…

What are the best practices around social share buttons?09.

QUESTION

Use them, butSPARINGLY

QUESTIONS?

© 2016 iContact LLC. All Rights Reserved.

THANK YOU!

© 2016 iContact LLC. All Rights Reserved.