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Starting Up @ MX
So you really want to start a startup?
Startups in real life – Ideas – Founders - Product & Marketing – Environment - Funding
Startups in Real Life
Startups are big companies (they just start out small)
Startups in Real Life
“Real entrepreneurship is boring” – Eric Ries
Startups in Real Life
You have be willing to fail (statistically, you will fail) (and it’s ok)
Ideas
Look outside of tech
Ideas
Mexico is full of interesting problems to solve
Founders
“The best founders are obsessed with the problem they are trying to solve”
Fred Wilson
Founders
“The problem isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.”
– Steve Jobs (circa 2000)
Founders
“You have to look at the guy next to you and see a guy who’s going to go that inch
with you” - Tony D'Amato
Product & Marketing
“Nail it, then Scale it” – Paul Ahlstrom
Product & Marketing
No product* sells itself *except the cure for cancer, etc.
Product & Marketing
Marketing is (mostly) a process
Product & Marketing
“We have a strategic plan – it’s called doing things” – Herb Kelleher
Product & Marketing
“Your product is NOT the product” – Ash Maurya
Product & Marketing
Runway = # of experiments left
Environment
Startups are a team sport – surround yourself with crazies
Environment
Today anyone* can start a startup in Mexico
*(who is willing to try, fail, learn, and try again and so on)
Funding
Money is not enough – Would you still want your investors on your team (even
if no $)?
Funding
“A scalable startup ecosystem takes equal parts of risk, greed, vision and obscene financial returns.
Governments can help, but then they need to get out of the way.” – Steve Blank
Final Words
“Would you rather sell sugared water or a chance to change the world?”
Steve Jobs @hugostevens StartupFactory.mx hugostevens.net