Extending MBB with HetNet and SON

Mohamed Madkour Vice President of Huawei Wireless Marketing

2

Services Capabilities

Pipe Data

Texting Voice

Subscriber Volume

Data Usage Volume User Experience

Value

Enhance Network Value Provide Business Innovations Values

Target Valued Users Target Valued Areas

MBB Business is Evolving to be Value-Centric

Telecom is about BROADBAND & MOBILITY & SERVICES through CLOUD

3

…but the network is becoming more complex and complicated

1. 20% of sites carry 80% of the traffic 2. 80% of traffic is generated and consumed indoors 3. 80% of complains are indoor data complains 4. Imbalance usage variation

Uneven World

1. Surge in traffic volume, connections and signaling 2. Mobile and nomadic, up and down 3. Video and verticals 4. Network edge generated and consumed

Traffic nature is changing

1. Network high multiplicity factor 2. Multi-vendor is the main stream 3. Automation and real time operation 4. TCO to TVO operation concept

Net and operation are transforming

4

SON Values to HetNet

800M 900M 1.8G 2.1G 2.6G

450M 700M 1.9G 2.3G 3.4G

GSM UMTS LTE FDD LTE TDD

Multi-RAT

Multi-Layer

Self - Everything

Performance

Efficiency

WiFi

?

Unlicensed

Agility

5

Automatic Traffic and Power Distribution are Keys

Small cell edge users shifted to the lighter side

MLB Optimize User Distribution Power Coordination

6

Network is Evolving to be User-Oriented and so is SON

l  Multi-vendor, multi-RAT, multi-layer l  Anytime & anywhere

l  Service optimization l  User experience optimization

l  Grid-level optimization l  Scenario - adaptive

Network Subway User

Network-Oriented Scenario-Oriented User-Oriented

7

HetNet Values to MBB Business

Excellent User Experience

Agile Network Solution

Efficient Operator Investment

150Sites/km2

8

Small Cell Partnership

MBB Innovation

SON Innovation

Performance Innovation

Coordinate, Open 1Gbps Indoor

Distributed MIMO Any 3 Bands

LAA Real-Time

Optimization

Monetize Experience

Indoor and Outdoor

Thinking

User Oriented

9

Small Cell, Big Business

Crowd-Sourcing Ecosystem: Leveraging Everything

Monetize Unlicensed Spectrum

Copyright©2015 Huawei Technologies Co., Ltd. All Rights Reserved. The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.