HTC EVO vs HTC EVO 3D

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@EverybdysCritic

My first impression: HTC EVO 4G versus HTC EVO 3D

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http://www.everybodyscritic.com | @EverybdysCritic

The Setup:

Engadget posted an article asking, “What would you change about the HTC EVO 3D?” Not owning the phone, I wanted to look it up and compare the “3D” to the first generation EVO to see what HTC had to say about it.



I started by doing some digging on HTC’s site



HTC’s homepage is clean and readable

If you are visiting HTC’s site, you probably know they make phones. The menu is clear and

directs the user to click through rather than inundate him with sub-menus.



The slogan is genius and

stands out nicely







stands out nicely




Mousing over Phones

leaves just one sub-

option




stands out nicely




Mousing over Phones

leaves just one sub-

option

The slideshow is

direct – one button

per slide



The user clicks Phones…


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… and has 7 pages worth to sift through




Filters are nice but I haven’t

committed the carrier-phone

relationships to memory







Should I just browse

Amazon.com

because at least

they have reviews?











Amazon.com

because at least

they have reviews?

Why does HTC

have a

BlackBerry?











Amazon.com

because at least

they have reviews?

Why does HTC

have a

BlackBerry?

I see 2 Wildfire

phones… why

does color make

for a different

phone?










What was I doing?



Oh yeah, EVO vs EVO 3D



1

1. Find the phone in the

giant list

HTC has a compare wizard… cool

Navigating the wizard is straightforward, albeit cumbersome feeling



2

1

2. Hit “Add to Compare”

(Is compare being used

as a verb or noun here?

Who cares!)

More compare…



3

4 5

2

1

3. Find your next phone

4. Add to compare

5. Hit Compare (!)

And more compare…



Yeah! I’m

ready!

3

4 5

2

1

Ready to move on?



The moment of truth



The moment of truth

For the record, I did not cut this screenshot off early



As a consumer, I would look at this and think…



Processor means speed,

and bigger GHz = more

speed, so, EVO 3D has .2

more

The moment of truth






more Why does .2 version

difference matter? What is

Sense? Why is Android

trademarked

inconsistently?

The moment of truth









trademarked

inconsistently?

What is the difference

between eMMC and

ROM, and why are they

being compared? The

one on the left looks

bigger.

The moment of truth









trademarked

inconsistently?

Does 2000 mean I will get

better reception in my

home?


between eMMC and


being compared? The


bigger.

The moment of truth









trademarked

inconsistently?

Does 2000 mean I will get

better reception in my

home?


between eMMC and


being compared? The


bigger. Does QHD mean 3D? If

the one on the left

DOESN’T say Touch, does

it still support Touch?

The moment of truth



What about…



Speaker-phone

What about…



Speaker-phone

Preloaded Apps

What about…



Speaker-phone

Preloaded Apps

Pricing

What about…



Speaker-phone

Preloaded Apps

Release date

Pricing

Dimensions

Camera

What about…



Speaker-phone

Preloaded Apps

Release date

Pricing

Dimensions

Video chat Camera

Battery life Weight

What about…



Just in case you run a compare, leave the

window open for a while, and hit BACK on your

browser…



Dear Site Map,

You cannot help me solve my

problem, because rather than

present solutions, you just present

line-items.

Thanks,

Everybody’s Critic

If only my

webpages

were organic…

You find out that HTC’s website is… Alive!?

The scary part about this is that after someone conceived of using this workflow, someone else

likely approved it…



What have we learned?



HTC’s strategy? Build phones that are all pretty similar;

overwhelm consumers with choice; hope

they pick our phone at the end of the day



What about the EVO vs the EVO 3D?



The Conclusion: If HTC can’t tell me the differences on their

own site in a clear manner, I don’t really care.


http://www.everybodyscritic.com

@EverybdysCritic

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HTC EVO vs HTC EVO 3D