How we re-built

our eCommerce

platform in 5

weeks

Dean JonesGlamCorner Co-Founder & CEO

@deanmjonesau

About GlamCorner

• Founded in late 2012

• Australia’s largest online designer fashion rental destination

• Disrupting Australia’s ~$9Bn/yrwomen’s clothing industry

• Provide pay-per-use, on-demand access to high-end designer clothing for a fraction of the retail price

• We solve those “I have nothing to wear!” moments

• Raised a $500k Seed investment from AirTree Ventures in Apr-15

• Our vision is to be every Australian woman’s endless online wardrobe

Our awesome team!

Ilter(CPO)

Joel(Head of Engineering)

Audrey(Co-Founder & COO)

Dean(Co-Founder & CEO)

Elle(Assistant Ops Mgr)

Bronte(Customer Happiness)

Lucy(Customer Happiness)

A unique slant on traditional eCommerce

AUSTRALIAN &

INTERNATIONAL

DESIGNER

LABELS

4-day rentals

Easy returns

Dry cleaningQuality control

Express delivery

Our requirements

Mobile-responsive out-of-the-box

Standard eCommerce features (filter, sign in/up, favourites,

referrals)

Plug-ins (in general) availability and cost

Booking system plug-in capability

Open source community

Quality/cosy of, and access to, developers (including dev shops)

Integration & Scalability – CRM (Zoho), Accounting (Xero), Google

Apps, custom applications

Reporting – inventory management, sales reports, ROI per unit,

most popular items etc

Execution timeline

Week 1 Week 2 Week 3 Week 4 Week 5

Re-branding & redesign

Customise front-end and integration with Magento Data &

analyticsUser testing and Beta launch

Our objective: a four-step funnel

1) Landing Page 2) Catalogue

Our objective: a four-step funnel

3) SKU Page 4) Checkout!

A closing note