How to Write Awesome

Email Subject Lines

1. Observe headlines made by professionals

1. Observe headlines made by professionals

Digg is a good source of excellent headlines.It’s a social news website that lets people vote stories up or down, called digging and burying, respectively.

1. Observe headlines made by professionals

They use curiosity-driven headlines that get people’s attention and leads readers

to read the story.

E-mail Subject-lines are abbreviated headlines with a

punch!

1. Observe headlines made by professionals

They stir up your

curiosity.

Ask a question:Why? How? What?

WIIFM (What’s In It For Me?)

Use benefit-driven subject lines that get straight to the point and offer a direct benefit to the reader right away or what’s in it for them.

2. Adapt excellent headlines as your subject line

For example:

• What You Can Do to be on Top of Google Places?

• How Facebook FanPages Can Improve Your Sales?

• Why You Should Not Miss Out the Mobile Trend?

• Want to Grow Your Business on a Limited Budget?

3. Consider what’s trending in Google

Research what average Americans are talking about. What is trending right now?

3. Consider what’s trending in Google

Use what’s in the news! Are there any related headlines you can adapt as your subject line?

3. Consider what’s trending in Google

Article Headline E-mail Subject-LineA Little Mistake That Cost A Farmer $3,000 A Year

A Business Mistake That’s Costing You $3,000 A Year

Make This 1-Minute Test of an Amazing New Kind of Shaving Cream

Make This 1-Minute Test of an Incredible New Way of Local Marketing

The Crime We Commit Against Our Stomachs

The Crimes We Commit To Crush Our Competitors

Six Type of Investors – Which Group Are You In?

Three Types of Social Media – Which One is Best For You?

Discover the Fortune That Lies Hidden in Your Salary

Discover the Fortune That Lies Hidden in Your Tax Payments

4. Use Powerful Emotional Triggers and Keywords

• Power words evoke emotion powerful than an average • Shorter words are more powerful• Have a list of power words (positive & negative) and use it

before and after writing your subject line

Positive NegativeTitan Latest You Smashes Deadly

Success Shocking Ultimate Collapse LowBest Profit Discover Worst High

Powerful Top Immediately Agony BizaareExplodes Incredible Proven Slams DisappearAmazing Extra Improve Backlash Sucks

4. Use Powerful Emotional Triggers and Keywords

Instead of simply saying… Say…Report Teaches You How To Get Traffic From Google

Shocking Report Reveals The Secrets To Free Google Traffic

10 Ways To Market Your Business

10 Sure-Fire Methods to Market Your Business

Solving a Boring Party 5 Killer Solutions to End Boring Parties

New Products that will Help Your Business

Fresh Technologies that will Transform Your Business

How to Improve Your Golfing Skills

Why Mic Jaggar is a better golfer than you

• Your subject line is an invitation to dinner; you still have to cook the main course.

5. Let your reader know someone is on their side

•Use this subject line to get your email opened, but once you capture your reader’s attention, prove that you deserved it by providing a useful solution to their most pressing problem.• Remind your reader that someone understands what they

are going through and cares about helping them, you will become their hero.