1. The Unofcial Guide:Instagram Follower AcquisitionBusiness Trend InsightsBest Practices For BrandsWednesday, May 22, 13

2. Instagram is TrendingAvg User Behavior Participates in #hashtags as a way toconnect with like-minded users Spends at least twice as much time liking,commenting and searching than posting123By the Numbers 100 million monthly ac.ve users 40 million photos posted per day 8,500 likes per second 1,000 comments per secondUser Statistics 67% of mobile social network users are18-29; 50% are 30-49 In general, users tend to be middle toupper-middle class and well-educated Users are valuable*: INSTAGRAM: $18.25 TWITTER /FACEBOOK FOLLOW: $2.00 TWITTER TWEET: $5.00Sharing Source Seamless integra.on with other social networks Tumblr, TwiAer, Facebook Perfect star.ng point for user generated content Wednesday, May 22, 13 3. Case Studies, Examples and TacticsHow To Use Instagram WellWednesday, May 22, 13 4. Remember The Ebb and Flow Of Social Conversation"Make Sure to Push and Pull"Pushing is proactive in terms of Instagram publishingby the brand.Pulling is aggregating interesting UGC and attaching agood reason for people to do it (i.e. exposure onbranded site, entering a contest, showing off).Its important to make sure it is a compelling reasonbecause there are many unsuccessful UGC campaigns.Examples of pushing would be editors and bloggers atOscar de la Renta instagramming from the runway onbehalf of the brand as an added engagement layer.Pulling would be users tagging instagrams of their petsin shoe boxes as with ALDO. Statements can be .ed to brand ini.a.ves for user engagement by hashtag, and its trackable! - Jon Fahrner, CEO, BumeboxWednesday, May 22, 13 5. NOW TRENDING: Its Getting Hip to RegramFor example:Staying positive and moving forward @MrPaulEvans on choices #motivation #change #positive#thinking.Regrams are starting to trend. Soonwell see brands encouraging regramsfor simple rewards and recognition.Individuals with large followings arealready doing it.You can regram peoples photos inyour stream that you like, tag themwith their @name and then #regramand then add the why and contextualtags.Wednesday, May 22, 13 6. Quotes Work... PERIODWhen in doubt, its okay toquote it out! Like pinterest,this content simply works.You can mix books,magazines, self designedtypography and anythingthat is snackable content.People love #quotes for #motivation,#happiness and #thought.Wednesday, May 22, 13 7. The 24 Hour Project: Participate In Your World - Directly or IndirectlyCreated by Sam Smotherman andRenzo GrandeOn March 23th, 2013, 65+ StreetPhotographers in 35+ Cities and 5Continents plus another 245+ guestparticipants shared the humanaspect of their city story with 1photo, every hour for 24 hours.This years theme was Ethni[city]Hashtags: #24HR13#24HourProjectWednesday, May 22, 13 8. Digital To Real-World ExperiencesThe 24 Hour Project leveraged Instagram, to encourageparticipants to share their experiences on a 1-Day journey.When it comes Instagram, beinnovative and take risks.The businesses and brands thathave taken risks have seen greatrewards in gaining loyal fan basesand seeing high engagementrates.Create campaigns that encourageusers to participate and alsoremember to reward brandevangelistsWednesday, May 22, 13 9. Awareness, Community and Calls to ActionInstagram provides a great platform for launchingcause related initiatives, as well as calls to action forreal world and digital events without requiring any orlarge physical rewards.The reward is simply inclusion in a collective groupactivity, but also gives individual recognition whichparticipants want.Posting real world events for community and socialaction events are extremely effective tools.- Macala Wright, @MacalaTo to local tags, the event or cause hashtag and make sure to @Name all participants stores, partners, magazines, individuals involved. #socialgood #causes #awareness#entrepreneurshipWednesday, May 22, 13 10. Example: Kate Spades Colorful Fragrance LaunchKate Spade recently launched their #LiveColorfully fragrance ad campaign, whichrewarded Instagram users who participated in the hashtag by featuring their photos inadvertisements, simply a great way to incorporate user generated content into a brandsmessage, without resorting to discounts or promotions.- Macala Wright, WHY THIS WAYWednesday, May 22, 13 11. Engagement via Original ContentFor businesses and brand looking to gaintraction with fans and customers, LizEswein (@NewYorkCity) of The MobileMedia Lab shared:1. Become their friend a brands goals should be toestablish a relationship with the customers. Followerswant to build a connection with a business, try and berelatable to them and their lifestyle preferences even inyour Instagram photos.2. Dont push content they can see elsewhere, Instagramusers want to see something new from a brand. Allowthem an inside glimpse of the brands world. Also, befresh and fun users tend to get bored with traditionalstrategies and content associated with them.Wednesday, May 22, 13 12. Instagram For Business: Thought Leadership ConversationWhile Instagram is about life streaming, its users are some of the mostintelligent on the planet.@Macala: Ive seen personal successes with taking magazine articles frombusiness publications and starting conversations by platform, tagging mycolleagues that I follow, but havent spoken to in a while to start a dialogue. Ivealso tagged individuals I want follow me when Ive taken photos relevant to them.Remember, the average Instagram follower is worth $18.25 vs. Twitter or Facebookwhich are under $5.00.Ad Age writes: Pinterest Is the Whitest Social Network!Response: 10 participant conversation on platform about where theinfo came from (Ad Age) and what it could signify. It was a greatconversation driver.Wednesday, May 22, 13 13. Business Content That SticksSimple infographics and visual elements of company graphic work are extremely effective when appliedto the principles for shareable content.Simple and effective visuals are win win.WrittenQuotesWorkHere!As DoQuestions!Wednesday, May 22, 13 14. Great ExamplesPromote Concerts Promote Events Launch Mobile AppsWednesday, May 22, 13 15. InstagramHow To Use HashtagsWednesday, May 22, 13 16. Tags for General Follower AcquisitionGeneral tags used by users for all Instagram photos globally are:#caughtgramming #instalike #instahub #igdaily #instagood #photoshoot#instamood #picoftheday #potd #photooftheday #bestoftheday#tagstagram #primeshots #iphoneonly #follow #instagramhub#tagstagramers #like #cool #inspiration #ignation #tagsta_people#nolter #mademydayProvocative, Strange, Voyeuristic works very well with these tags as theyreharder to classify.Wednesday, May 22, 13 17. Location & Context Based TagsWherever you are, whatever youre doing, make sure youshowcase the environment around you.Nature#naturelover #nature_seekers #nature_shooters #outdoors#daytrips #roadtripsCities#London #IGLondon #London_Shooters #InstagramNYC#InstagramLondon#StreetArt #Grafti #DesignGet bilingual to build followers by country#urbano #cuidad #arcquitectura #true #strada #editicioWednesday, May 22, 13 18. Add Some Context & DetailExample: Weekend #daytrip #localfood olive oil tasting in #ojai or#coffeeshops in #losangeles are great events for thisAd location specic tags based on photo content.Context#Cars #Porsche #Boats #Luxury #Cupcakes #Coffee#CoffeeShops #typography #graphicdesign #visualsLifestyle#foraging #food #localfood #realfood then add area#losfeliz and city #losangeles #laWednesday, May 22, 13 19. We Hope Youre #CaughtGrammingCreate Content That Drives Culture Awareness, Reaction, Conversation, andultimately action.The Information in this guide shows bestpractices and use by individuals, brands andcauses. Your results will vary based upon yourcampaign and overall objectives. Please takethat into consideration.Also, we advise consulting your legal advisorbefore leveraging user generated content inyour online and ofine marketing initiatives associal networks and platform restrictions mustbe considered. - The Bumebox TeamContact Us:General:hello@bumebox.comPartnerships:sales@bumebox.comWednesday, May 22, 13