Benjamin Cave – Trainer

@cave_ben1 May 2023

How to stop boring people with open data

Equip participants with the proof points and language to advocate for open data

Course aim

Define open dataEvaluate how to customise definitions of open data for different audiencesIdentify the most relevant proof points for an open data business case

Outcomes

What are the main points you would

include in an ‘elevator pitch’?

Pitch Points

1. What it is

2 What it does

3. Where it’s helped

4. Why its best

5. What next

1. What it is

Exercise

Define ‘data’

The triangle

Knowledge

InformationData

Add context

Personalise

Definition of Data

The lowest level of abstraction from which

information and then knowledge are derived.

Exercise

Define ‘Open Data’

Definition of Open Data (4)

Data that anyone can access, use and share

- Open Data Institute FAQIntroduced November 2014

2. What it does

Who wants what?

Leadership/StrategyOpen data supports the wider data strategy of the organisation

OperationsOpen data creates significant data access efficiency savings

Finance/VenturesOpen data produces viable equity ventures & business lines

CommunicationsOpen data provides free media and increased reach

CSR/FoundationOpen data improves outreach and forges social partnerships

Marketing/ProductOpen data enhances product features and customer experience

3. Where it’s helped

Comms & Transparency

Generating Income

Efficiency Savings

Improving Services

CSR & Social Impact

Decision Maker

Reaching new markets and

removing the cloak of secrecy around

new agritech. Products

Incubate startups for new revenue

sources, lower op. costs for services & higher reward than

trad. Acc.

Existing products can be linked

together for a better sales channel &

lowers ownership costs

Customer savings of between £15 and 58

million per year in time savings for

transport customers

Allow community-built flood models that can save 20%

on design and delivery costs

ColleagueCAN $3.2b in charitable tax

violations highlighted by

citizens using OD

Est. 2007 using open farm data,

acquired by Monsanto for $930m

in 2013

Save AU $3.2m annually on F.o,I requests through proactive release

€2.6m per year in reduced staff costs

from cross-dept. access to map data

NZ$4m savings from OS tools & data in

year 1 of rebuilding following

earthquake

Partner 100m company records in over 100

jurisdictions allowing studies of beneficial ownership & control

£300k annual turnover from cleaning up UK

transport data for other businesses

Identified £200m annual saving in

NHS by switching to own-brand statins and better delivery

routes

Joined up available transport data to

enable choice. $10m VC round and

expanded to 29 cities

Emissions double reported figure.

Evidence in parliament &

planning debate

1. I want a proof point for…

2. Relevant to a …

The art of the case study

Specify - Resist the urge to be vague and always quantify

Admiration – Choose an industry your industry admires

Realism – Err on the lower side of a range when you transpose

Adaptation – Do consider how an industry sector might compare

Lower limit – Use ‘at least’ rather than ‘up to’ to limit downside thought

Every case study is ‘farmers math’. Think of your proof point like a working hypothesis.

4. Why it’s best

A value proposition is the solution to your customer’s problem

Value of open data

What is the problem that open data alone can solve for your

organisation?

What is the unique value of open data?Open data unlocks greater value from your data.Value no-longer comes from data itself but the products and services that consume it. Access to more data enables greater value.

Also…Improved experience for your customersReduced friction in access to marketIncreased productivity among workforceReduced costsSmoother, more effective partnershipsSuperior reach and brand awarenessBeneficial offer status in new marketsStronger supply chain visibility

5. What next

Making ‘the ask’

Any good pitch, be it to a superior, a colleague or a group should end with an action.

Without the action your audience will often forget or neglect the area.

The ask needs to be immediate and proportionate. Your audience should be able to say yes or no right there in

the room

Small, clear actionsEnsure that the ask is simple and small-scale

Keep the timeframe and impact clear

Make sure any budget is commensurate with returns

Deliver a 90 second pitch for support

Teams 2-4

1. Choose an audience

Leadership/Strategy

Operations

Finance/Ventures

Communications

CSR/Foundation

Marketing/Product

2. Prepare pitch points

1. What it is

2 What it does

3. Where it’s helped

4. Why its best

5. What next

3. Pitch Time

Benjamin Cave – Trainer

@cave_ben1 May 2023

Thank-you