How to Set Up a Facebook Business Page

  • Published on
    05-Dec-2014

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DESCRIPTION

Promote your business and engage with customers for free using a Facebook page.

Transcript

  • 1. How to Create a Facebook Page for Your Business
  • 2. Why Use a Facebook Page?
    • It's a free way to promote your business.
    • It gives you more engagement with prospects and customers.
    • Pages show up high in search engine results, giving your business better visibility.
    • A page can also serve as a simple blog for your company.
  • 3. Start with a personal account.
    • Log in at the top or fill in the form to create a free account.
  • 4. Getting Started
    • Click the link at the bottom of the sign-up form to create your page.
    • Or...
  • 5. Getting Started
    • After you sign into your personal account, click the Ads and Pages link on the left side of your Wall.
    • Or...
  • 6. Getting Started
    • Type in the URL:
    • www.facebook.com/pages
  • 7. Setting Up Your Business Page
    • Start with the form on the right.
  • 8. Setting Up Your Business Page
    • Select business type (local business).
    • Enter your page name.
    • WARNING! You cannot change this name ever!
    • Confirm that you're the official representative of your company.
  • 9. Getting Started with Your Page
    • Follow the steps on the welcome screen to add a profile picture, invite friends, write company info, promote the page, and more.
  • 10. Add Your Profile Picture
    • Click Upload an Image .
    • Find your company logo from your hard drive/server.
    • Make sure the file is under 4 MB.
  • 11. Build Your Page
    • Don't proceed with Step 2 (Invite Friends).
    • First, build your page by adding info about your company.
  • 12. Build Your Page
    • Start with the Write something about box.
    • Be concise.
    • Sell the FB page rather than your company.
    • What value will people get from becoming a fan?
  • 13. Build Your Page
    • Next, go to Edit Page.
  • 14. Build Your Page
    • Fill in your basic contact info.
    • Even if you're solely an online business, entering a physical location can reassure visitors that you're not a fly-by-night organization.
  • 15. Build Your Page
    • Use Detailed Info to give readers a sense of who you are.
    • Think of it as your About Us page on your website or marketing literature.
    • Use the description to provide a brief glimpse of what your company does.
  • 16. Build Your Page
    • Scroll down
    • Use General Information to provide background info, your mission statement, special offers...
    • Don't overdo it with text.
    • Price Range?
  • 17. Tabs
    • Click on the tabs at the top to access different pages.
    • The + lets you add more tabs.
    • Don't overdo it with tabs, either. Five is plenty.
  • 18. Your Wall
    • This is the place to post status updates
    • Post blog updates, leading questions, special offers, company news.
    • Keep in mind that the goal is to encourage comments and conversation.
  • 19. Discussions Tab
    • A great way to generate conversations with fans.
    • Post questions that make people want to respond.
  • 20. Notes Tab
    • Notes can be used for articles you've written.
    • Acts like a blogging space.
    • I wouldn't advise using this in place of a blog, though.
  • 21. Other Tabs
    • Add events, video, favorite links, and more.
    • Customize your page to fit your business...
    • If you're more comfortable in front of a camera, use Video instead of Notes.
  • 22. Promoting Your Page
    • Invite friends! (But only friends who might have an interest in your business.
    • Encourage them to share, spread the word, and comment!
  • 23. Promoting Your Page with Ads
    • Use the Like Button on your website!
    • Or try a Like Box.
  • 24. Promoting Your Page with Ads
    • Create Ads
    • Warning: This costs $!
    • Pay per click or impression.
    • Target a specific demographic.
    • Track your results.
  • 25. Promoting Your Page
    • Create ads to add more fans.
    • Warning: This costs $!
    • Pay per click or impression.
    • Target a specific demographic.
    • Track your results.
  • 26. Insights
    • Metrics are key to the success of any social media campaign.
    • Facebook shows you who's visiting and when, so you can gauge the effectiveness of your posts.
  • 27. Need More Help?
    • Facebook has plenty of Help documentation including FAQs and user forums.
    • Can't find what you need? Google it. There's perhaps too much info out there!
  • 28. Is Facebook Worth It?
    • Like any marketing effort, your Facebook campaign won't succeed if you don't:
      • make regular updates
      • respond to comments
      • and track your results.
    • But if you start posting expertise that is of value to your customers, the potential for going viral and getting immediate feedback can be make it worth the investment.
  • 29. Good luck! Find me at: [email_address] 828.290.9314 www.bullseyewriting.com Facebook Page: Bull's-Eye Writing & Editing Services Twitter: @BullsEyeWriting