How to Set Up a Business Facebook Page

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Presented by Helen Todd - CEO of Sociality Squared

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About Helen Todd Co-founder & CEO Sociality Squared Social Media Agency Founded 2010 Clients include small to

medium-sized businesses and brands like Votre Vu and Leica Camera

HOW TO SET UP A BUSINESS FACEBOOK PAGEPresented by Helen Todd - CEO of Sociality Squared

A MORE DEDICATED CONNECTION

HOW TO SET UP A BUSINESS FACEBOOK PAGEToday you'll learn how to use a Facebook page to:

Grow a loyal community around your business Raise awareness of your business and Drive foot traffic

HOW TO SET UP A BUSINESS FACEBOOK PAGEBy

Optimizing your business's Facebook page Mastering News Feed Optimization

(i.e. make sure fans see your wall posts!)

EmployingFacebook Ads to target qualified customers based on location and interests

HOW TO SET UP A BUSINESS FACEBOOK PAGEThings have changed

HOW TO SET UP A BUSINESS FACEBOOK PAGEThe Internet Evolved: The Social Web

Image: Facebook

HOW TO SET UP A BUSINESS FACEBOOK PAGEAOL is of the Past

Image: Facebook

HOW TO SET UP A BUSINESS FACEBOOK PAGEShifting Approach: Go to Them

VS.

Social Networks Your Website

HOW TO SET UP A BUSINESS FACEBOOK PAGEIts BIG

Image: Facebook

HOW TO SET UP A BUSINESS FACEBOOK PAGEIts Across Devices

Image: Facebook

HOW TO SET UP A BUSINESS FACEBOOK PAGEIt can be Powerful

HOW TO SET UP A BUSINESS FACEBOOK PAGEIt can be a Tool for Small Businesses too

Image: Facebook

HOW TO SET UP A BUSINESS FACEBOOK PAGELatest Milestones

Image: Facebook

HOW TO SET UP A BUSINESS FACEBOOK PAGEFacebook Mobile

People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

HOW TO SET UP A BUSINESS FACEBOOK PAGEFacebook Users Are Active

Image: Facebook

HOW TO SET UP A BUSINESS FACEBOOK PAGEWhy Should You Care?

What does this mean for a small business? You dont need to reach a MILLION people you need to reach the people who are or will be your customers. You can use Facebook to help reach who you want to!

HOW TO SET UP A BUSINESS FACEBOOK PAGEIts not scary, its an opportunity

To get found To easily manage your business presence online To engage with your customers To drive conversions And to sell more products!

Optimize Your Facebook Page

HOW TO SET UP A BUSINESS FACEBOOK PAGETimeline for Brands

Pages are- Public and indexed in Google - Status updates are published into fans streams

wherever they access Facebook- Pages are customizable- Theyre plugged into Facebooks inherently viral

platform.

HOW TO SET UP A BUSINESS FACEBOOK PAGECreate a Page

Create a page: https://www.facebook.com/pages/create.php

Select the most appropriate Page name. Pick the correct category. For most local businesses, select Local Business or the most appropriate category from the dropdown box that will appear.

Fill out street information

HOW TO SET UP A BUSINESS FACEBOOK PAGEFill Out the Information

Upload a profile picture Fill out the About section -

include your website address

Select a vanity URL (facebook.com/Whartons)

Upload a Cover Image Add Milestones

HOW TO SET UP A BUSINESS FACEBOOK PAGECustom Tabs

Custom Tabs are great places to extend your branding and house important information

You can direct ads to custom tabs BUT you dont need one to be successful

on Facebook

Use tools like Wildfire, Social North or Involver to customize affordable tabs.

HOW TO SET UP A BUSINESS FACEBOOK PAGEMeasuring SuccessSome tangible metrics you can measure include: Fan Count Fan engagement Coded links (bit.ly, lead tracking software) Newsletter signups Coupon code redemptions Phone calls (use Facebook-only number) Traffic generated from Facebook as percentage of overall website traffic to your website

HOW TO SET UP A BUSINESS FACEBOOK PAGEFan Page Insights

By looking at the Facebook Insights we get much richer data than just fan count

Insights shows us fan engagement on the page, demographic breakdown, fan growth and much, much more

Grow Fans

HOW TO SET UP A BUSINESS FACEBOOK PAGEHow to Grow Fans

Remember: Quality over Quantity Invite Your Friends Invite Email Contacts Use your current channels of communication Create a plan for the Wall, publish content regularly and

respond to Wall Posts from your Page connections

Cross-promote with other local businesses Employ giveaways Use Facebook Ads

News Feed Optimization

HOW TO SET UP A BUSINESS FACEBOOK PAGEWhy does it matter?

Wall Posts Are Not Created Equal

HOW TO SET UP A BUSINESS FACEBOOK PAGE

Content Consumption: Facebook users are 150 TIMES

more likely to consume branded content through news feed consumption versus a Facebook page!

HOW TO SET UP A BUSINESS FACEBOOK PAGEUse a Content Calendar

Content calendars make great guides to help you organize what to publish and when!

HOW TO SET UP A BUSINESS FACEBOOK PAGEKnow Your Audience

HOW TO SET UP A BUSINESS FACEBOOK PAGEUse Photos to Make Posts Pop

HOW TO SET UP A BUSINESS FACEBOOK PAGETarget Wall Posts to be Relevant

HOW TO SET UP A BUSINESS FACEBOOK PAGEWin with Fun and Questions

HOW TO SET UP A BUSINESS FACEBOOK PAGECustomize Link Headers & Descriptions

HOW TO SET UP A BUSINESS FACEBOOK PAGERemember to listen and respond to fans and dont JUST publish content!

HOW TO SET UP A BUSINESS FACEBOOK PAGEWhen You Publish, Keep in MindYou have to be consistently producing content for your fans to interact with. Remember:

- Keep it relevant- Dont over message and spam (publish 1-3 posts a day, 3 hours

in-between)- 1 out of every 4 (some say 10) messages should be self-

promotional- Value-added is the way to go!- Asking questions will always get more responses than not- Add calls-to-action to content- Use insights to optimize content

HOW TO SET UP A BUSINESS FACEBOOK PAGENews Feed Take-Away

News Feed is at the heart of Facebook. Small businesses that will succeed on Facebook will understand how to connect and engage with their fans through the News Feed.

Facebook Ads

HOW TO SET UP A BUSINESS FACEBOOK PAGEFacebook Ads

Facebook ads are a great way to raise awareness of your brand, grow fans and drive traffic to your page

Can target Facebook users based on their profile information which includes age, gender, interests, relationship status, education level, location and more!

You can use ads to promote wall postsNOW in users News Feeds

HOW TO SET UP A BUSINESS FACEBOOK PAGE

HOW TO SET UP A BUSINESS FACEBOOK PAGE

HOW TO SET UP A BUSINESS FACEBOOK PAGEFacebook Advertising Tips

Set goals with your advertising Optimize the ad with a picture that

stands out and is relevant

Have a strong call to action to become a fan of your fan page

Keep ad copy relevant Use interests specific to your audience Have a custom landing tab with a call to action

to fan your page if users click through the ad

Remember

HOW TO SET UP A BUSINESS FACEBOOK PAGEDont Forget:

Fill out all information on your business page Success is tied to the News Feed Publish content consistently Respond to fans comments Make sure content is relevant Use Insights to optimize content Use targeting with Facebook Ads Remember QUALITY OVER QUANTITY

HOW TO SET UP A BUSINESS FACEBOOK PAGEExtra Resources

https://www.facebook.com/marketing https://www.facebook.com/pages/create.php https://www.facebook.com/help/?page=203955942973503 https://www.facebook.com/FacebookPages https://www.facebook.com/advertising https://www.facebook.com/ad_guidelines.php http://www.wildfireapp.com/ http://www.involver.com/ http://socialnorth.com/

QUESTIONS?

CONTACT:helen@socialitysquared.comsocialitysquared.comfacebook.com/SocialitySquaredpinterest.com/sociality2@sociality2

Thank YouTo speak to a Frontier Small Business representative, please call: 1-866-408-0233

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