How to sell drupal 8

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    07-Feb-2017

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  • How to sell Drupal 8by Anatolii Pazhyn, CEO at AnyforSoft

    Kharkiv, Ukraine2016

  • Who was incredibly happy when Drupal 8

    was finally released?

  • Who we are?

    Backend Developers

    Frontend Developers

    Project Managers

    QA

    Sales

    Business owners

  • Our Experience

    Big Drupal 8 project with custom functionality (total 2k hours) almost done

    Drupal 8 based mobile app (Ionic Framework) almost done

    Drupal 5 to Drupal 8 migration project in progress

  • How is Drupal 8 doing?

  • We are here. #DriesNote

  • Who are our clients?

    Digital agencies

    Design agencies

    Marketing agencies

    Large software development providers

    Retailers and wholesalers

    Local businesses

    Governments

    Our employers

  • What do clients care about?

    PROFITABILITY ($$$)

    Innovations

    Cost savings

    Efficiency/Productivity

    Risk mitigation

  • What do they care about?

    PROFITABILITY ($$$)

    Innovations

    Faster speed of innovation

    Reduced Cost of Risk

    Running faster with PHP7

    RESTful

    Adaptive design

    etc

  • What do they care about?

    PROFITABILITY ($$$)

    Innovations

    Cost savings

    No license fee

    Faster time to market

    Large number of Drupal providers

    Huge community of bug fixers

    Free updates for new features

  • What do they care about?

    PROFITABILITY ($$$)

    Innovations

    Cost savings

    Efficiency/Productivity

    Integrated solutions

    Configuration management

    Drupal Console

    Symfony 2 components

    Plugins

  • What do they care about?

    PROFITABILITY ($$$)

    Innovations

    Cost savings

    Efficiency/Productivity

    Risk mitigation

    Security

    Better Quality

    Trusted Solution

    Large number of Drupal providers

  • Drupal users

    Media

    Government (public sec)

    Entertainment

    Higher Education

  • Open Source benefits

    The more you use open source solution the more valuable it is

    The more people use it the better its going to be

    You are free to use it

    Study it: understand what you are using

    Modify it: fix it, make it better

    Share it: redistribute, sell, give back

    More secure: you see what is inside

  • Drupal 8 vs Drupal 7 vs Drupal 6

  • Drupal 8 security

  • Drupal 8 security

    Twig templates used for html generation

    Removed PHP input filter and the use of PHP as a configuration import format

    Site configuration exportable, manageable as code, and versionable

    User content entry and filtering improved (built in CKEditor)

    Clickjacking protection enabled by default

    Automated CSRF token protection in route definitions

  • Drupal 8 features

  • We code as grown-ups now :) OOP

    Configuration management

    Symfony components

    Twig templates

    We can hire developers from out of Drupal PHP world

  • Drupal 8 features Mobile first admin and editing with responsive tables

    HTML5 / responsive default frontend

    Native web-services / RESTful

    Authoring experience

    Incremental release cycle

    Multilingual

    Views in core

    Editable admin views

    Everything is entities

    Block types

  • Drupal 8 UX WYSIWYG built in (CKEditor)

    Customize CKEditor

    Inline Editing

    HTML5 field types

    Email

    Tel

    Number

    Date

  • Who is excited about PHP7 release?

  • Scalability and speed

    Precise caching (cache invalidation and cache tags)

    Client-side caching (HTML5 local storage / session storage)

    PHP7

    BigPipe

    RefreshLess (refreshing only changed parts of the page)

  • Development cycle

    Faster, predictable innovation cycles

    New significant features allowed in between major releases

    Release minor versions on a timed cycle

  • Overcoming Objections

    Drupal vs Wordpress

    Security, Functionality limitation

    Drupal vs Magento

    Limited functionality, very slow development, limited community

    Drupal vs Joomla

    No comments

    Drupal vs custom solution

    For custom purposes

  • Overcoming Objections

    Drupal 8 vs Drupal 7

    Yes, initial development could be longer

    Yes, risks in initial estimates could be also bigger (50% vs 30%)

    Developers readiness

    Life cycle of Drupal 8 is bigger (EOL for Drupal 6 as example)

    You will not need to migrate to newer version for years

    Security support

    New features only for Drupal 8

    Performance is better

    Multilingual

  • Drupal 8 is not for everything yet

    Commerce

    Organic groups

    Urgent deadline

  • Elevator pitch

    Free

    Powerful

    Flexible

    Open Source

    Community

    Innovative features

    Security

  • What do clients care about?

    PROFITABILITY ($$$)

    Innovations

    Cost savings

    Efficiency/Productivity

    Risk mitigation

  • Share your Drupal selling tips and tricks!About me

    Anatolii PazhynCEO at AnyforSoft (ex HTML and CMS)

    anatolii@anyforsoft.com

    https://linkedin.com/in/pazhyn

    https://facebook.com/pazhyn

    https://twitter.com/pazhyn

    https://drupal.org/u/pazhyn

    https://facebook.com/anyforsoft

    https://anyforsoft.com

    Slide 1Slide 2Who are our clients?Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Slide 10Slide 11Slide 12Slide 13Slide 14Slide 15Slide 16Slide 17Slide 18Slide 19Slide 20Slide 21Slide 22Slide 23Slide 24Slide 25Slide 26Slide 27Slide 28Slide 29Slide 30Slide 31

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