How to Not Get Funded On Kickstarter- 7 Reasons

Kickstarter is a wonderful place for new ideas to get a jump-start. Not only the platform provides

opportunity for new ideas and projects to gain some monetary funding to get started, but it also is a

wonderful place to gather support, valuable feedback, generate interest and awareness in your idea

and get the first level customers for your project.

1. If you start from Kickstarter – Many people think that Kickstarter is the place to start. This is

not true. It is not a place to start. It is a place to take your idea further, to the next step. So, the best

way to go about getting crowdfunding is to first work on your idea on your own as much as you

can.

2. Lack of well defined idea – Before any one gives you a penny, he has to understand your idea,

then he has to identify with it, then like it, then see a potential in it's success, then only he will spare

his penny for it. As long as things are in one's mind, they are arbitrary in nature. Once these are put

on paper, they start getting shape.

3. Presentation of idea – Once you know what you want to build, the next step is to present it in

your campaign. The better you present, more are the chances of people identifying with it.

Video – is not mandatory. But you should think that it is mandatory. “A picture is worth a

thousand words”. A video is probably worth a million. Do not take shortcut here. Nobody expect a

professional video. A video recorded by a Smartphone is good enough.

Show your idea – Use the video to show your idea and your work, rather than asking people to

read about it.

Show yourself – Use the video to show yourself (and your team) to the world. People like to

know who they are paying to. They also want to show the strength of your team.

Use your assets well – Use everything you have in the campaign; videos, audios, images, drawings,

sketches and finally texts.

5. Just the campaign is not enough – Campaign is not a solitary entity. It needs a lot of help from

external sources as well. So, as your campaign runs on the Kickstarter, you need other campaigns

to support it as well. You have various options:

Create a web page

Create social media accounts; Facebook, Twitter. Just creating them is not enough, keep

them active. Better to start these one month before the campaign goes live.

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