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Nokia Store, currently surpassing 15 million downloads per day, has achieved more than 5 billion downloads of mobile content since its launch. Of the most recent 1 billion downloads, 42 per cent were for Series 40 phones from Nokia. Join us for this webinar to find out how to tap into that development opportunity. The webinar will begin with an overview of Nokia Store, which is available in more than 190 countries. You’ll hear about the most successful developers, including games developer HeroCraft, which has achieved more than 50 million downloads. Then Alexey Sazonov will describe how HeroCraft makes money from the free games it creates. He’ll discuss how HeroCraft uses in-app purchasing and in-app advertising to monetise those games.
Citation preview
Make money with free Series 40 apps
Wai Seto <[email protected]>
Alexey Sazonov <[email protected]>
Oct 2012
1. The opportunity 2. How to do it: In-app purchasing 3. How to do it: In-app advertising 4. Case study: HeroCraft
Content
© Nokia 2012
Nokia Store
© Nokia 2011
To date, Nokia Store has driven
more than 6 billion
cumulative downloads
150 million registered
Nokia Store customers
17 million downloads per
day, with 50%+ coming from
Series 40 devices
© Nokia 2012
145 Operators, 52 markets with
operator billing
Nokia Store
© Nokia 2012
Downloads vs. revenue from paid apps
Driving revenue from free downloads will be essential
© Nokia 2012
New ways to increase app revenues
In-app purchasing Integrate payment events for try-then-buy up-sell, subscription business models, digital goods, and donations.
In-app advertising Monetize apps with ads. Use your favourite ad solution to reach the desired results
© Nokia 2012
In-app purchase
Available on many Nokia Asha range phones, most future Series 40 phones.
• Easy way to sell digital content from within your app
- virtual goods, subscriptions, add-ons, new levels
• Convert free applications to paid ones by embedding try and buy
© Nokia 2012
In-app purchasing landing page http://www.developer.nokia.com/Distribute/In-app_purchasing/
© Nokia 2012
Java Developer’s Library (link)
In-app purchase Quick Start Guide for Java (link)
In-app purchase
Devices that have Java API for in-app purchase (link)
© Nokia 2012
© Nokia 2012
http://www.developer.nokia.com/gen/videos_all.xhtml?id=41714b3f-3871-43dc-ab82-ae8d03729a9c/Series_40_Training_Purchase or http://youtu.be/E_lkrVxrXro
In-app advertising
“Top publisher are generating 30k€-50k€ a month in Nokia Store with inneractive in-app advertising solution”
--Roy Timor Rousso, VP Marketing, inneractive
0
5
10
2010
2015
€2
€8.5
Juniper Research
Monetize your app through ads – several solution providers available
© Nokia 2012
How does in-app advertising work The business model from developers’ perspective:
Ad exchange (ad mediator) Publisher (app developer)
Consumer
Get SDK and integrate it into your app
Publish your app (and promote it)
Get paid according to impressions and clicks
inneractive has capabilities for Java ME, Series 40 web apps, Qt, and QML, while vserv is able to partner with you for Java ME apps.
© Nokia 2012
http://www.developer.nokia.com/Distribute/In-app_advertising/ In-app advertising landing page
© Nokia 2012
© Nokia 2012
http://www.developer.nokia.com/gen/videos_all.xhtml?id=be28d77e-8666-48e3-9876-0d5ce6f6751b/Series_40_Training_Advertising or http://youtu.be/TyHC4JPjD9E
http://www.developer.nokia.com/Resources/Library/Series_40_web_apps_library/#!technical-library/adding-in-app-advertising.html
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
- First sale on Nokia OVI – 09.07.2009
- Paid apps 66. Lite, free (ad-funded) и TnB 59
- Almost 50 millions downloads
- Up to 1000 purchases every day
- Full support of Nokia’s devices: Java ME, Symbian,
MeeGo, Qt, Windows Phone 7
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
(B2C data *)
TnB (61%)
Full (28%)
IAP (8%)
Ads (3%)
* TnB: average conversion ratio ~4%
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
Premium:
Game starts (users) – 9,929
In apps (unique) 240 (172)
Conversion 1.73%
Freemium:
Game starts (users) – 267,138
In apps (unique) - 1,681 (1,229)
Conversion 0.46%
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
Cross Platform and Multi-screen
approach • We ensure seamless transition and playability between a range of
devices, from PC, to browser, to social networks, mobile and tablet
devices, whatever operating system and screen size.
• By offering a synergic experience across these platforms we create
multiple points of discovery, a more efficient and inclusive community of
players.
