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Fresh and Effective website design perth is a lot like a well-built home.

It can look majestic on the outside but if it is not structurally sound and

liveable, it will not be habitable. What I mean by this is that the quality of a

website does not realy solely on how it looks, but rather its usability. Sure,

you don’t want a dull looking website, but the main focus should be to more

facilitate the needs of the all user, which usually includes the following:

Navigational – browsing your website

Information – seeking information about your product or service

Commercial / Transactional – looking to purchase from you

The first step to an effective web design is to understand your audience and

their intent, and then determine how to design your website to cater for

your users’ needs.

It is important to remember that all elements of web design are there to

deliver content to the user, it should tell a story about the business, product

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or service. This article is going to look at the principles of an effective web

design.

Colour, typography and images

The right balance of these many design principles can create a sleek and

professional look for a website and help it stand out from your competitors.

It is also vital to achieve well-balanced graphical components, because no

matter how good your content is, no one will want to stay on the page if the

visuals are jarring.

Colour

Those of you who know the term ‘colour psychology’ will no doubt be

familiar with how colours affect mood. While it might seem logical to coat

your page with the palette of your company logo, research suggests that this

may be a bad thing. Vibrant and contrasting colours stimulate an emotional

response, and are best used sparingly on ‘attention grabbers’ such as

buttons and call to actions.

Typography

I am writing the first part of this in Comic Sans. Notice how distracting it

is? Typography is very important for your online readers, and the best fonts

to use are Sans Serif, Arial and Verdana. Font size is debatable, I generally

go for a font size of 12, however in some cases, a font size of 16 can work

well. It comes back to understanding your target audience and asking

yourself what they would prefer, even better, ask a few customers

personally.

White space

White space (also called ‘negative space’) is the portion of a page left

“empty”. It’s the space between graphics, margins, gutters, space between

columns, space between lines of type or visuals.

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It should not be considered merely ‘blank’ space — it is an important

element of design. It enables the objects in it to exist at all. White space is

all about the use of hierarchy. The hierarchy of information, be it type,

colour or images.

A page without white space, crammed full of text or graphics, runs the risk

of appearing busy, cluttered, and is typically difficult to read (people won’t

even bother). This is why simple websites are scientifically better.

Enough white space makes a website look ‘clean’. While clean design is

crucial to communicating a clear message, it doesn’t just mean less content.

Clean design means a design that makes the best use of the space it is in. To

make a clean design, you have to know how to communicate clearly by

using white space wisely.

Make it easy to scan your pages

People will not spend 5 minutes trying to figure out what your website is

about and what it has to offer. The best way to ensure you’re getting the

right information out to your reader is to make the page easy to scan. Use

proper H tags (similar to how this post is using h3 tags) to focus on the

important items. You can also use pull quotes, block quotes and images.

Optimize website load times

If there’s one recurring theme in this entire article it is the fact that visitors

are impatient. You need to build your website with optimal speeds and

allow your page to load in around 1-2 seconds. You can do this by making

sure your css files are compressed, using the google hosted javascript files

and ensure your page is coded and designed with optimal speeds in mind.

Choose the right fonts and sizes

I have only recently got into typography and have realized that it is a highly

important aspect of web design. Making your section titles the right size

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and making sure the fonts you’re using will greatly effect the experience

your visitors have when viewing your websites. Generally speaking, you

should use one main font for the content and then you may switch the titles

of the pages to a different font.

Set your navigation up properly

If you’ve got a sign up page on your website, maybe you’ll have your main

navigation in a blue color, while the sign up button is in a green color.

Regardless, you’ll want to make your navigation easy to spot and easy to

use.

User experience

The less a user has to think when they arrive at your site, the better their

experience will be. The keep-it-simple-stupid (KISS) method works

particularly well with design. In fact, a lack of complexity might benefit the

site more than a beautiful layout, because the information on the site is free

from distraction and easier to understand.

Mobile responsive

Pretty much everyone has mobile devices that can access the internet. If

you think about how often we are glued to them (well I am), it is highly

disadvantageous if your site is not mobile responsive. A responsive website

will adjust to different device screen widths. Accessing a desktop site on a

mobile device is clunky and can deter a user. I would consider a separate

mobile version, generally for SEO reasons.