How to Improve Your Digital Governance

How to Improve Your Digital Governance

Bryan House VP Product Marketing#

Agenda!

•  The digital governance problem •  Who’s impacted? •  When do I need a digital governance strategy? •  A solution – Acquia Cloud Site Factory •  Q&A

Agenda!


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GIVE BACK MORE

Sites Large & Small, Oh My!!

Microsite

Blog

Brand Site

Brand Site

Event

Webinar

Event

Webinar

Self Detail

Brand Site

Brand Site

Product site

Event

Webinar Brand Site Intranets

Brand Site

Portals

Lifestyle Site

Community Site

Event

Facebook App

Facebook App

Demand for New Digital Experiences Outpacing Capacity to Deliver#

!PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING!

Impact on Marketing & IT Teams#

MANAGING MANY SITES AT SCALE !IS DIFFICULT!

Complexity Increases Fast… !Bu

sines

s Un

its

Prod

uct 3

Pr

oduc

t 1

Prod

uct 2

Regions Market x Market y Market z

… Exponentially in Global Businesses !Bu

sines

s Un

its

Prod

uct 3

Pr

oduc

t 1

Prod

uct 2

Regions Market x Market y Market z

Markets

Prod

ucts

What’s the Issue?!

•  Marketing sites often create “noise” for IT

•  Slow, cumbersome process for site creation

•  Site owners lack skills to update sites

•  Disconnect between IT & Marketing

Agenda!


Digital Marketer, aka “the Business” !

Titles!•  VP Digital •  Dir. eMarketing

Pain!•  IT bottlenecks, slow to market •  Cannot make changes or update own sites

Objectives!•  Self-service sites in days •  Eliminate IT bottlenecks •  Responsive, mobile sites

Image source: http://mashable.com/2013/05/01/7-types-of-digital-marketer/#

Application Development Teams, aka “IT”!

Titles!•  CIO •  Dir. Software Development

Pain!•  Marketing sites are noise, afterthought •  Lack of self sufficiency for marketing

Objectives!•  Simplify site creation, self sufficiency •  Repeatable process for new sites •  Separation between business critical & marketing sites

Technology Teams at Digital Agencies !

Titles!•  CIO •  Dir. of Technology

Pain!•  Builds done piecemeal historically •  Cost containment

Objectives!•  Repeatable, low cost build process •  Focus on agency’s core competencies

Digital Governance Objectives !

•  Standardize the brand experience

•  Responsive sites out of the box

•  Focus scarce resources appropriately

•  Change delivery model for new websites

•  Operate at the pace the business demands

Flexibility and Speed Drive !Digital Experience Systems !

Source: Forrester Market Overview: Digital Experience Service Providers, February 2013

Core Business Systems

•  Slow, deliberate change •  Little experimentation •  Emphasize transaction •  Risk-averse



Digital Experience Systems

Core Business Systems

•  Fast, frequent changes •  Lots of experimentation •  Emphasize content •  Risk-tolerant

•  Slow, deliberate change •  Little experimentation •  Emphasize transaction •  Risk-averse


– Marketing and line-of-business staff need more control. Digital experience requirements necessitate a shift toward more “control” over digital channels by marketing and line-of-business people.

–  This doesn’t mean that IT cedes ownership of enterprise technology. But it does mean that IT should take a leadership role when it comes to digital experience tools and technology in order to be responsive to business needs and deliver the right capabilities.


Achieve Systems of Engagement that Deliver the Best of Both Worlds !

GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS !

+!

SCALE TO MEET NEEDS OF IT ORGANIZATION!

Delivering More for Less !

Qua

lity

& S

ecur

ity

Sca

labi

lity

Cap

abili

ty

Spe

ed to

Mar

ket

Flexibility

Cos

t

Increase capability of marketing sites, while reducing costs across the board

Agenda!


When Should I Get Serious about Governance?!

# of websites few many

degr

ee o

f web

site

cons

isten

cy

low

high


custom brand experiences

bespoke build & deployment approach


repeatable deployment methodology

standardized brand experiences



repeatable deployment approach


degr

ee o

f web

site

cons

isten

cy

low

high











degr

ee o

f web

site

cons

isten

cy

low

high

Point at which the bespoke approach

breaks down











degr

ee o

f web

site

cons

isten

cy

low

high

Point at which the bespoke approach

breaks down

Well-defined digital

governance strategy

Sample Governance Approach

Drupal

Templates

Sites


Drupal

Templates

Sites

Platform Implementation Team Product manager, tech lead, backend dev, frontend dev, QA


Drupal

Templates

Sites


Site Implementation Team Agency, creative, UX, visual design, frontend dev, backend dev


Drupal

Templates

Sites


Site Implementation Team Agency, creative, UX, visual design, frontend dev, backend dev

Overall Governance Executive sponsor, business strategist, architects

Predictable Patterns for Digital Lifecycle Management!

Drupal User Experience platform#

Analytics#

Features#

User Experience#

Creative#

Personalization#

Content#

Softw

are!

Cam

paig

n St

rate

gy!

Web Server#

Clou

d P

latfo

rm!

Operating System#

Database#

Redundancy / Scalability#

Performance / Availability Monitoring#

Content Delivery Network#

Multisite Management Tools#

Time to Market

Cost



Analytics#

Features#

User Experience#

Creative#

Personalization#

Content#

Softw

are!

Cam

paig

n St

rate

gy!

Web Server#

Clou

d P

latfo

rm!

Operating System#

Database#





Time to Market

Cost $$$

Bespoke



Analytics#

Features#

User Experience#

Creative#

Personalization#

Content#

Softw

are!

Cam

paig

n St

rate

gy!

Web Server#

Clou

d P

latfo

rm!

Operating System#

Database#





Time to Market

Cost $$$ $$

Bespoke PaaS



Analytics#

Features#

User Experience#

Creative#

Personalization#

Content#

Softw

are!

Cam

paig

n St

rate

gy!

Web Server#

Clou

d P

latfo

rm!

Operating System#

Database#





Time to Market

Cost $$$ $$ $

Bespoke PaaS SaaS

Agenda!


Acquia Cloud Site Factory!

•  Acquia empowers digital business leaders to build: –  large numbers of diverse, content-rich sites –  which enable self-service site creation and content updates –  resulting in new site delivery within days –  via a delivery platform that enables a repeatable, predictable

site governance workflow and management tools

Acquia Cloud Site Factory

Build Deliver Manage

Fully-Integrated !Digital Experiences as a Service Platform!

•  Accelerate delivery of unique, branded experiences

•  Simplify operational management and improve efficiency

•  Reduce the cost to manage large multisite deployments

•  Eliminate risk with managed service

Backed by the OpenSaaS Promise #

#   Power and flexibility of open source Drupal

#   Efficiency of operations with Software-as-a-Service

#   No lock-in - freedom to move websites in-house or elsewhere

Freedom of Open Source Efficiency of SaaS

Build Engaging Online Experiences !

Feature-Rich Site Building Platform •  Use popular Drupal modules

and site building capabilities

•  Create an infinite range of compelling visual experiences through front end development options

Site Factory to Build and Manage Thousands of Websites !

Rapidly create new site templates

Site Factory to Build and Manage Thousands of Websites !

Launch websites by the hundreds, with

minimal effort Rapidly create new

site templates

Templates 1 Select website template

2 Configure site-specific settings

Information architecture Page layouts

Roles & permissions Content types & display

Pre-defined themes 3rd party integrations

3 Add design & site content

Rapidly Deploy Sites Without Coding!

http://www.[customdomain].com Done.

Manage Sites From One Place !

Central Management Dashboard for Administrators •  Access and manage all sites

without having to deal with code, hardware or other technical details

Push Out Changes at Scale !Automation for Managing Hundreds or Thousands of Sites •  Keep all of your sites in sync

to reduce maintenance headaches

•  Apply new Drupal configurations across any number of sites with a push of a button

•  Minimal to no downtime during updates depending on the type of change deployed

3 + 300 3 Templates created 300 completely custom brand experiences

22 hospital campuses integrated into one digital platform

Acquia Cloud Site Factory!

A Platform for Digital Governance

– Turnkey site creation and deployment

– Flexibility to customize and extend

– Repeatable methodology for site creation, deployment and management

Benefits of Digital Governance !

•  Increase business agility

•  Accelerate time to market

•  Enable self-sufficiency for digital teams

•  Predictable delivery approach

Questions!•  For more information visit: www.acquia.com •  Email: [email protected] •  Call Us: 888.9.ACQUIA •  Follow Us: @acquia & @bryanhouse

Today’s webinar recording will be posted to: www.acquia.com/resources/recorded_webinars

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