Follow

• The key to being followed is to follow. Search twitter users for your core keywords to find inflluential users in your market and follow them. They will likely follow you, the first step in getting in front of their followers.

Tweet

• Give tweeters a reason to join your flock! Post interesting, relevant information daily. Encourage engagement by creating your own hashtagged contests or games.

Retweet

• Compliment influential Tweeters in your market or add them to your Friday Favorites. They will likely return the favor, endorsing you to their followers in the process. Tip: use RT@username when retweeting so that the influential Tweeter will know that you have endorsed them.

Promote

• Be sure to list the Follow Us on Twitter widget on your website, blog, email signature, and any other contact with your target market including offline activities. Also check out Twitter Counter Ads.

Monitor

• Keep track of who is following you and what they are saying about you. There are paid and free applications to help with this including CoTweet, Social Mention, and HootSuite.

Build Your Twitter Flock in 5 Easy Steps