How to Find, Connect and Engage Top Talent with Social Media

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How to Find, Connect and Engage Top Talent with Social Media

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  • 1. How To Find, Connect And Engage Top Talent With Social Media Summer 2011 To us, business is personal. Abby Euler Sheila DohertyTwitter: @KenexaEmpBrand Twitter: @ SDohertyKenexa
  • 2. Know Your Goal Potential Goals Social Strategy Hire for a specific job Social Policy Creating awareness about Social Media Fit our company Editorial Calendar Attract college students Marketing Create a talent pipeline Training Hire for a job family Support Logistics Showcase employees Reporting
  • 3. Know Your Audience Communication Communication Preferences Obstacles Telephone/cell phone (talking) Social networking sites Face to face Blogging Baby Boomers Fax Texting 1946-1964 E-mail Instant messaging Group/team meetings E-mail Face to face communication Cell phone Formal letter writing Gen X Text Team discussions 1965-1978 Blogging Difficulty with communicating up or down a Instant message generation Online forums Text Face to face conversations Gen Y Social networks Telephone conversations 1979-1997 E-mail Professional or even casual letter writing Instant message Source: WriteSpeakSell.com
  • 4. Know the Medium Facebook LinkedIn 18-24 18-24 25-34 25-34 35-54 34-54 Source: Facebook/LinkedIn.com
  • 5. Know the Medium1009080 7060 5040 Facebook 30 LinkedIn20 10 0 Source: Facebook/LinkedIn.com
  • 6. Facebook vs. LinkedIn 750 million users on Facebook 100 million users on LinkedIn :25 minutes :09 minutes Percentage of active users Source: Facebook/LinkedIn.com
  • 7. Company vs. Talent 100 90 80 70 60 50 Companies 40 Talent 30 20 10 0 LinkedIn Facebook Twitter Source: Jobvite.com
  • 8. Recruiting with Facebook
  • 9. Facebook PresenceRecommendations Create a Page or add a Careers Tab to an existing page Key Feature Facebook Page Facebook Group Hosting a discussion Discussion wall and forum Add applications X Messaging to all members Visitor statistics X Public video/photo exchange Related event creation and invitation X Promotion with social ads X Source: Facebook.com
  • 10. Facebook PresenceRecommendations Create a Page or add a Careers Tab to an existing page Engage with users on Career Site
  • 11. Facebook PresenceRecommendations Create a Page or add a Careers Tab to an existing page Engage with users on Career Site Build talent pipeline with Facebook search
  • 12. Searching Facebook
  • 13. Facebook PresenceRecommendations Create a Page or add a Careers Tab to an existing page Engage with users on Career Site Build talent pipeline with Facebook search Increase awareness with Facebook Ads
  • 14. Facebook PPC Ads
  • 15. Facebook Ads Headline: 25 characters Body Copy: 135 characters Clean, clear & concise
  • 16. Facebook PresenceRecommendations Create a Page or add a Careers Tab to an existing page Engage with users on Career Site Build talent pipeline with Facebook search Increase awareness with Facebook Ads Vigilant management of Facebook Page & Ads
  • 17. Recruiting with LinkedIn
  • 18. LinkedIn PresenceRecommendations Consider a Careers Page instead of a Group or just a Company Profile Source: LinkedIn.com
  • 19. LinkedIn PresenceRecommendations Key Feature Silver Gold Ability to lock down content editing Detailed Analytics Jobs targeted to audience Target page content to audience X (up to 5) Content refresh Ads to drive traffic to site X Ads appear on your companys pages X Source: LinkedIn.com
  • 20. LinkedIn PresenceRecommendations Consider a Careers Page instead of a Group or just a Company Profile Increase awareness by using PPC Ads by LinkedIn Headline: 25 characters Body Copy: 75 characters Clean, clear & concise
  • 21. LinkedIn Ads
  • 22. LinkedIn Targeting Options
  • 23. LinkedIn Targeting Options
  • 24. LinkedIn PresenceRecommendations Consider a Careers Page instead of a Group or just a Company Profile Increase awareness by using PPC Ads by LinkedIn Vigilant management of Career Page & Ads Consider LinkedIn licenses for recruiters
  • 25. Dont Forget About: Craigslist Local community sites and blogs Flikr Employee blogs
  • 26. Out of the Box: Get Social with Ads
  • 27. Mobile As Social Strategy
  • 28. Tech Trends Mobile Phones 5B Mobile Phones & 6.9B People # of % of Rank Country Mobile Phones Population Population - World Over 5 billion 6,909,500,000 1 China 896,200,000 1,341,000,000 67.10 2 India 826,930,916 1,210,193,422 69.19 3 U.S. 302,947,098 310,866,000 96.00 4 Russia 220,550,000 142,905,200 151.90 5 Brazil 215,000,000 190,732,694 110.51 6 Indonesia 168,264,000 237,556,363 73.10 7 Japan 107,490,000 127,370,000 84.10 8 Germany 107,000,000 81,882,342 130.10 9 Pakistan 105,151,871 171,901,000 63.20 10 Nigeria 90,583,306 140,000,000 64.70 Source: bbc.co.uk
  • 29. Mobile is Social People spend over 700 billion minutes per month on Facebook Mobile More than 200 million active users accessing Facebook through mobile devices twice as active as non-mobile users. Visits to social sites is now the 4th most popular online activity ahead of personal email Time spent on social networks is growing at 2x the overall internet rate
  • 30. How Mobile Can Help Recruiting Shifting demographics in workforce Baby boomers leaving workforce, Gen X and Gen Y (Millennials) Technology reliance among demographics Globalization how to reach talent in emerging markets Ongoing war for skilled talent HR and talent acquisition staff reductions
  • 31. Candidates Use Mobile Devices forJob Searches In many emerging markets (e.g. India and Africa) mobile internet access has far outstripped fixed line access In the UK, mobile internet will soon account for half or more of all internet access New recruiting mobile sites Used at work for job searches to avoid corporate firewalls While on the go: commuting to work, at home while watching TV, etc.
  • 32. Mobile Recruiting Tools Mobile-optimized websites Easy access from familiar interface, simple and inexpensive to deploy. Allows users to search for jobs, apply to jobs, upload resume and link to the cos social media websites. Apps good for organizations with strong brand recognition. App download required. Mobile job boards - Recruitment websites like CareerBuilder for access to job postings, etc. (3% of their page views)
  • 33. Mobile Optimized Career Sites
  • 34. Apps Your Candidates are Using
  • 35. Mobile Job Board Apps
  • 36. Company Specific Career Apps Kenexa Confidential 40
  • 37. Mobile Recruiting Toolsof the Trade Text Messaging/SMS Send text message to candidates mobile phone (jobs, job fairs, interviews, etc) Reaches a global talent pool Real-time Opt-in, voluntarily QR Codes Quick Response Codes barcode-like squares that can be scanned with the camera on mobile device Drive candidates to careers website Apply to jobs View corporate videos Include QR codes anywhere careers website appears brochures, business cards, presentation, handouts, job postings
  • 38. Emerging Mobile Technologies
  • 39. Emerging Mobile TechnologiesGroup Texting Service
  • 40. Emerging Mobile TechnologiesColor: Capture Photos Video AndText From Nearby Phones
  • 41. Emerging Mobile TechnologiesYobongo: Chat With People Nearby In Their Geo Area
  • 42. Facebook Adds More Apps Beluga: Group messaging Beluga helps groups of friends stay in touch on the go. Use it to plan events, share updates and photos. Snaptu - allows users to volunteer their location to friends
  • 43. Wrapping Up Fire, Aim, Ready