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Create Value using all of your brain

How to Create Value Using All of Your Brain

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Adrian Avendano of meetforeal.com talks at Bizcamp in Dublin, Spetember 2009. about how to create value using your left and right brain, with the right approach and attitude.

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Create Value using all of your

brain

Value?

Hyper Clutter

Ideas + Execution

NOBODY is lookingfor your solution

ME-Selfish Gene

Bangalore India

We are Invisible

http://Bud.tv

Seth Godin’s - Meatball Sundae

Are blenders BORING??

Approach

Attitude

+

Drs. Sheena Iyengar and Raymond Fisman

Gladwell’s Blink – Thin slicing

MediaAnalyser Software & Research

9.8%

MediaAnalyser Software & Research

10.85%

Attention

Limited Processing

Visual Cortex – Occipital lobeVisual Cortex – Occipital Lobe

Superior Colliculus – Midbrain Tectum

Inhibition of return

Prevents attention from returning to alreadyattended objects.

1st (100 – 300 milliseconds)

2nd (500 – 3000 milliseconds)

Processing

Deep Meaning

Patterns

Syntactic Language

High Level Associations

Problem Solving

Surface features

Truthful Literal

No Deep M

eaning

Straight forward

Spatial Processing

Approach

Attitude

+

Staying really freakincreative and innovative for the

restof your life

(Tom Kelley - IDEO)

Think like a Traveller

Think like a traveller

Life is an Experiment

Attitude of Wisdom

Distrust

Status quo bias

Deep Meaning

Patterns

Syntactic Language

High Level Associations

Solve problems

Surface features

Truthful Literal

No Deep M

eaning

Straight forward

Use ALL your BrainSp

atial

Proc

essin

g

Passion – Work and Play

Approach (if you understand humans or yourself, it will be easier)+Attitude (You will not waste too much time)= Remarkable=Change the world

Problem of value and being Invisible

No Sales pitches. Please

Sharing Ideas

Interesting People

Can Game theory predict the Future?

How is a day in the Life of a Music Maker?

Understanding your chemical senses.

meetforeal.com - ONE ‘R’

Design stuff for Humans – Look – Involve - Try

@amonter5

@meetforeal