How To Build Your Personal Brand &

Grow Your Platform

Paul Carrick Brunson(Passionate about matchmaking, branding, entrepreneurship, and burgers.)

Areas of Discussion

•Module 1: Building Your Personal Brand

•Module 2: Growing Your Platform (Online)

•Module 3: Growing Your Platform (Offline)

•Module 4: Must Use Supplemental Tools

•Bonus: Open Q&A

Module 1: Building Your

Personal Brand

1) Who do people think I

am?

2) Who am I?

3) How can I close the

gap?

The 3 Most Important Questions You Can Ask When Building a Brand

Who Do People Think I Am?

•What does Google say?

•360 Analysis

•Trusted circle

Who Am I?

•Values exercise

•Vision statement

•War story

Close The Gap

•Bridge structural holes

•2 Different types of capital

•6 Weapons of influence

The 6 Principles of Influence (To Close The

Gap)

Reciprocity

Commitment (and Consistency)

Social proof

Liking

Authority

Scarcity

Module 2: Growing Your

Platform (Online)

Home Base & Embassies

• Always begins and ends with your site/blog

•How to select social networks

•Native storytelling on key social media platforms

• Be consistent in name brand

Blog Case Study: John Harris

Your (Home) Blog•Must have

elements

•Regular versus premium content

• Importance of frequency/length/format

•Contribution by you and from others

Email List•Use email platform

like MailChimp

• Auto-response (open rate secret)

• Frequency

• Stay consistent w/ Brand (newsletter versus “personal” email)

How to Choose?

•Own what you’re good at AND where you suck

•Demographics of audience

• Look where you can be a BIG fish in a small pond

• Eventually, you’ll need to be everywhere

Facebook• Personal v. Page

• Promotional ADs

•Highest engaged Content

• Frequency & engagement

• Analytics

Twitter•Cocktail party

(listen & add value) - Tweetdeck is helpful!

• Include photo + link

• 130 or less for RT w/ comment

•Don’t buy followers!

Emerging Importance

•YouTube

•Google+

•Linked-In

•Instagram

•Pinterest

Module 3: Growing Your

Platform (Offline)

Getting Your Hands Dirty

• Strategy driven by locality of product & service

• Become a super connector

• Secure an “agent”

• Speaking/Hosting

Foreigner Theory

•Cast net wide strategically

• Low hanging fruit is still good to eat

• Leverage “outside” wins back home

Become a Super Connector

Secure an “Agent”

• Introductions are more powerful

• (Online) Helps w/ social proof & group think

•We all need references

Module 4: MUST Use

Supplemental Tools

“Duplicate” Yourself• Analytics

•Content gathering tools

•Content dissemination tools

• Photo editing

• Building your team

Analytics•Google

• Users

• Page Views

• Content Flow

• Bounce Rate

•Quantcast

• Klout

Content Gathering Tools

•Non-integrated: Flipboard.com

• Integrated: Feedly.com

• Push Web: Genieo.com

• Push Email: Google Alerts

Content Dissemination Tools

• Best all-around: Buffer

• Standard URL Shortener: Bitly.com

• Vanity URL Shortener: Vanityurlshorteners.com

•Native storytelling may require using social media platform scheduler

Photo Editing Tools

•Web based: Picmonkey.com

•Mobile App: InstaQuote

•Resize App: InstaSize

Building Your Team

• Your are the CTO

• Partner philosophy (versus payment)

• Look for complimentary players

•Move quickly to replace

Summary•Determine “what you say”

•Dare to be great (right psychology)

•Select most effective online tools for you and execute natively

•Strategically connect with people offline

•Use resources to work efficiently

How To Build Your Personal Brand &

Grow Your Platform

Paul Carrick Brunson(Passionate about matchmaking, branding, entrepreneurship, and burgers.)