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How to Build Your Brand with
Presenter: Gloria Rand SEO Copywriter
Overview
• Why use LinkedIn?
• Setting up Your Profile
• Dos & Don’ts for Connections
• Questions & Answers
• Groups
• Company Pages
LinkedIn Facts
• Over 90 million members
LinkedIn Facts
• Over 90 million members
• Avg. household income: $109K+
LinkedIn Facts
• Over 90 million members
• Avg. household income: $109K+
• Fortune 500 executives are members
LinkedIn Facts
• Over 90 million members
• Avg. household income: $109K+
• Fortune 500 executives are members
• Over 1 million Company Pages
Create Your Profile
Use Keywords
Use Keywords
Summary & Specialties
Full Profile
Account Settings
Building Connections
People Search
People Search
Upgraded features
Invitations to Connect
The Power of Connections
Groups
Groups You May Like
Discussions
Discussion Topics
• Start debates
• Provide tips and resources
• Links to blog articles
• Videos
• Events
Creating a Group
Creating a Group
Questions & Answers
Search for Questions
Company Pages
Company Overview
Highlight Your Services
Page Analytics
Promote Your Company
- Provide link to website
- Contact Information
- Add videos
Build Your LinkedIn Brand
Do: Invite people you know
Don’t: Use generic “add to network”
Build Your LinkedIn Brand
Do: Use keywords on personal profile & company page
Don’t: Use generic “Your Website”
Build Your LinkedIn Brand
Do: Answer Questions, Join Groups
Don’t: Sell – Engage instead!
Special Offer
• Create a LinkedIn Profile or
• Create a LinkedIn Company Page – Reg. Price $125
– Webinar Price: $75
Email: [email protected]
Subject: LinkedIn Page
Questions? Ask Gloria!
Gloria RandSEO Copywriter
http://www.gloriarand.com
Facebook: GloriaRandCopywriter
Twitter: @GloriaRand
LinkedIn Page: http://www.linkedin.com/company/1605789