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How to Build Your Brand with Presenter: Gloria Rand SEO Copywriter

How to Build Your Brand with LinkedIn

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Page 1: How to Build Your Brand with LinkedIn

How to Build Your Brand with

Presenter: Gloria Rand SEO Copywriter

Page 2: How to Build Your Brand with LinkedIn

Overview

• Why use LinkedIn?

• Setting up Your Profile

• Dos & Don’ts for Connections

• Questions & Answers

• Groups

• Company Pages

Page 3: How to Build Your Brand with LinkedIn

LinkedIn Facts

• Over 90 million members

Page 4: How to Build Your Brand with LinkedIn

LinkedIn Facts

• Over 90 million members

• Avg. household income: $109K+

Page 5: How to Build Your Brand with LinkedIn

LinkedIn Facts

• Over 90 million members

• Avg. household income: $109K+

• Fortune 500 executives are members

Page 6: How to Build Your Brand with LinkedIn

LinkedIn Facts

• Over 90 million members

• Avg. household income: $109K+

• Fortune 500 executives are members

• Over 1 million Company Pages

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Create Your Profile

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Use Keywords

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Use Keywords

Page 10: How to Build Your Brand with LinkedIn
Page 11: How to Build Your Brand with LinkedIn

Summary & Specialties

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Full Profile

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Account Settings

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Building Connections

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People Search

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People Search

Upgraded features

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Invitations to Connect

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The Power of Connections

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Groups

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Groups You May Like

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Discussions

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Discussion Topics

• Start debates

• Provide tips and resources

• Links to blog articles

• Videos

• Events

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Creating a Group

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Creating a Group

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Questions & Answers

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Search for Questions

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Company Pages

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Company Overview

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Highlight Your Services

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Page Analytics

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Promote Your Company

- Provide link to website

- Contact Information

- Add videos

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Build Your LinkedIn Brand

Do: Invite people you know

Don’t: Use generic “add to network”

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Build Your LinkedIn Brand

Do: Use keywords on personal profile & company page

Don’t: Use generic “Your Website”

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Build Your LinkedIn Brand

Do: Answer Questions, Join Groups

Don’t: Sell – Engage instead!

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Special Offer

• Create a LinkedIn Profile or

• Create a LinkedIn Company Page – Reg. Price $125

– Webinar Price: $75

Email: [email protected]

Subject: LinkedIn Page

Page 36: How to Build Your Brand with LinkedIn

Questions? Ask Gloria!

Gloria RandSEO Copywriter

http://www.gloriarand.com

[email protected]

Facebook: GloriaRandCopywriter

Twitter: @GloriaRand

LinkedIn Page: http://www.linkedin.com/company/1605789