How to Build Your Brand with LinkedIn

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    13-May-2015

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<ul><li>1.<ul><li>How to Build Your Brand with </li></ul></li></ul> <ul><li>Presenter:</li></ul> <ul><li>Gloria Rand</li></ul> <ul><li>SEO Copywriter </li></ul> <p>2. Overview </p> <ul><li>Why use LinkedIn?</li></ul> <ul><li>Setting up Your Profile </li></ul> <ul><li>Dos &amp; Donts for Connections</li></ul> <ul><li>Questions &amp; Answers </li></ul> <ul><li>Groups</li></ul> <ul><li>Company Pages</li></ul> <p>3. LinkedIn Facts</p> <ul><li>Over 90 million members</li></ul> <p>4. LinkedIn Facts</p> <ul><li>Over 90 million members</li></ul> <ul><li>Avg. household income: $109K+ </li></ul> <p>5. LinkedIn Facts</p> <ul><li>Over 90 million members</li></ul> <ul><li>Avg. household income: $109K+ </li></ul> <ul><li>Fortune 500 executives are members </li></ul> <p>6. LinkedIn Facts</p> <ul><li>Over 90 million members</li></ul> <ul><li>Avg. household income: $109K+ </li></ul> <ul><li>Fortune 500 executives are members </li></ul> <ul><li>Over 1 million Company Pages </li></ul> <p>7. Create Your Profile 8. Use Keywords 9. Use Keywords 10. 11. Summary &amp; Specialties 12. Full Profile 13. Account Settings 14. Building Connections 15. PeopleSearch 16. PeopleSearch Upgraded features 17. Invitations to Connect 18. The Power of Connections 19. Groups 20. Groups You May Like 21. Discussions 22. Discussion Topics </p> <ul><li>Start debates</li></ul> <ul><li>Provide tips and resources </li></ul> <ul><li>Links to blog articles </li></ul> <ul><li>Videos </li></ul> <ul><li>Events</li></ul> <p>23. Creating a Group 24. Creating a Group 25. Questions &amp; Answers 26. Search for Questions 27. Company Pages 28. Company Overview 29. Highlight Your Services 30. Page Analytics 31. Promote Your Company - Provide link to website- Contact Information- Add videos 32. Build Your LinkedIn Brand</p> <ul><li>Do:Invite people you know</li></ul> <ul><li>Dont: Use generic add to network</li></ul> <p>33. Build Your LinkedIn Brand</p> <ul><li>Do: Use keywords on personal profile &amp; company page</li></ul> <ul><li>Dont: Use generic Your Website</li></ul> <p>34. Build Your LinkedIn Brand</p> <ul><li>Do: Answer Questions, Join Groups </li></ul> <ul><li>Dont: Sell Engage instead!</li></ul> <p>35. Special Offer </p> <ul><li>Create a LinkedIn Profile or </li></ul> <ul><li>Create a LinkedIn Company Page</li></ul> <ul><li><ul><li>Reg. Price$125 </li></ul></li></ul> <ul><li><ul><li>Webinar Price:$75 </li></ul></li></ul> <ul><li><ul><li>Email:[email_address] </li></ul></li></ul> <ul><li><ul><li>Subject:LinkedIn Page </li></ul></li></ul> <p>36. Questions? Ask Gloria! </p> <ul><li>Gloria Rand </li></ul> <ul><li>SEO Copywriter </li></ul> <ul><li>http://www.gloriarand.com </li></ul> <ul><li>[email_address] </li></ul> <ul><li>Facebook: GloriaRandCopywriter </li></ul> <ul><li>Twitter: @GloriaRand </li></ul> <ul><li>LinkedIn Page: http://www.linkedin.com/company/1605789 </li></ul>