How to Use Blogs and Social Media to Boost Your Business

Amanda Fox-Rouch, Kaha Marketing

If you want your internet marketing to work for you,

it has to work for your customers.

What we’ll cover• The past and present of blogging and social

media• 7 principles of making customer-centric

content• A winning example of a blog post

The past

The present

7 principles of making customer-centric

content

#1: Value, value, value

#2: Know your audienceand what they want

#3: Make it easy

#4: Attract email subscribers but don’t

send them junk

#5: Show, then tell

#6: Strategize

#7: It’s not about you. It’s about me (the

customer)

WIN

To sum it up…

The evolution of blogging and social media has made them great tools for businesses.

To fully harness their power, keep your customers in mind.

THANK YOU!