How the iPhone redefined

Mobile User Experience

Nicholas Kruse, ReignDesign (@n_kruse)Mobile Monday, 2009.06.29

Computer:

ElephantMobile device:

Mouse

PDA: Business / focused

Mobile: Social / limited

Smartphone: Techie / complicated

Smartphone

MobilePDA

iPhone!

How did they do that?

Big, HD displayGood touch-screen“Feel-good” UXApp Store – variety!

Before:“It’s painful to explore!”

Now:“It’s fun to explore!”

Big idea 1:

Make use of “Gap Time” and “Half-Time”

What apps work?

Time wasters & gamesSupplement to a web app / serviceBite-size chunks of information

Big idea 2:

Alleviate Inconvenience

What apps “work”?

Time-sensitive info / alertsLocation-based apps

Big idea 3:

Content is almost FREE – But people will PAY for great UX

What about iPhone

Interaction Design?

Keep It Simple, StupidOnly a few options per screen

Navigation sucksRely on spatial & linear patterns

Tap, swipe, and dragare uncharted territory

See Dan Saffer’s talk for more: http://www.vimeo.com/groups/8949/videos/2761844

Thank you!

This presentation is online at: http://www.reigndesign.com/blog/