How the Digital and Physical worlds are merging.

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    24-May-2015

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  • 1. HOW ARE THE DIGITAL AND PHYSICAL................................................................................................................................................WORLDS COLLIDING?JOY AYLESJUNIOR PLANNER

2. This presentation will go through...What it means,Why it is happening,What it means for us. 3. This presentation will go through...What it means,Why it is happening,What it means for us.(Some of it was presented on screen and on paper) 4. DIGITAL & 5. WHAT IT MEANS................................................................................................................................................... 6. Digital is amazing because it has helped us move fast, connect with people wewouldnt normally and well, we know what an impact it has had on our daily lives. 7. But not everything digitalalways works so well... 8. Take Ebay, one of the girls in the officethought she would buy something new... 9. Research was done... 10. Research was done...She paid, waited for delivery and 3 days later, in asuspiciously wrapped parcel, it arrived... 11. But it looked like this.... 12. We also know someone who is on 13. with Match.com... 14. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook) 15. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility 16. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth 17. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth- If you like what they have to say 18. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth- If you like what they have to say-You arrange to meet up in person. 19. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth- If you like what they have to say-You arrange to meet up in person.When he looks like that....whowouldnt?! 20. But then he looks, like this... 21. But then he looks, like this...You have no chemistry, it turns out he chews his food with hismouth open and all in all turns out to be a an unsuccessful date. 22. Dont get us wrong, ebay is brilliant, its created anumber of jobs, encourages re-using and has givensome of our wardrobes a lot more space. 23. Dont get us wrong, ebay is brilliant, its created anumber of jobs, encourages re-using and has givensome of our wardrobes a lot more space.The same with Match.com, 17% of recent marriagesare from online dating. 24. But sometimes going to a store and meeting someone in a barmight be more successful, saving time, effort and humiliation. 25. Sometimes we have toremember that we havemore senses than clicking amouse and looking at ascreen... 26. Saying this, there are somegood examples of wheremerging the digital andphysical have been successful.Can you think of any? 27. Table19 came up with some of these... 28. Two lovely examples of where a product hasbeen made by creating something physicalfrom our digital lives, is Bergs Little Printer andBreakfast Clubs Instaprint... 29. What we love about Instaprint, is Breakfast Club sold it to aclient (Rayban) and they are now trying to fund itsproduction on Kickstarter. 30. WHY IS THIS HAPPENING?................................................................................................................................................ 31. It seems obvious but... 32. It seems obvious but... 33. And when in the Physical World, 34. And when in the Physical World, 35. This isnt sharing them on Facebook or Twitter but sharingevents together, sweating at gigs and having something toreally remember. 36. Why not make experiences with morevalue by enhancing reallife with digital?(or vice versa) 37. Some staff recently went to a talk where BobGreenberg from R/GA explained what they seefor the future for brands and companies. 38. This being where brands create their own eco-systems by creatingproducts and services, a physical product and digital service thateach compliment and enhance the next. 39. Another example of where athe physical experience isbeing enhanced by digital is ofBurberrys Regent Street store. 40. Secondly, 41. Secondly, 42. Two examples of where the digital and physical have mergedto create a product that enhances our emotion can be seen inphotobooks and Postagram. 43. Having the tangible images to touch creates an emotionbetter than just looking at your Facebook timeline for 5minutes and closing your laptop. What do you think? 44. Thirdly, 45. Thirdly, 46. Thirdly, This isnt social medias liking, poking and but the fact that we are social beings who share stories and face to face conversations. 47. Table19 were asked what they would prefer.... 48. Table19 were asked what they would prefer.... ORGoogle HangoutsMeeting 49. The results were OR2 12 50. The results wereOR212But also resulted in the discussion that there isa time and place for different things. 51. They were also asked.... ORWebinar Event 52. The results were OR3 11 53. The results were OR311If it was a talk on new tax laws, I wouldrather do a webinar! So again, there is a timeand a place but still, people preferred thephysical event. 54. Lastly ORGig Live Stream 55. Lastly OR140 56. Lastly OR14 0Looks like everyone wants to jump out of a hot air balloonfrom the earths atmosphere. 57. Meet ups and events are becoming more and morepopular; people are social we like to talk, meet people inbars, touch, laugh and enjoy chemistry with one another. 58. SO WHAT DOES THIS MEAN FOR US?................................................................................................................................................ 59. It seems simple but 60. It seems simple but 61. It seems simple butWe need to think about allthe touch points a customerhas with a brand on a dailybasis.Figure out how to createvalue for the customer. 62. Also, 63. Also, 64. Also,We need to tinker withthings to understand howthey work.Then we can change, adaptand make things happen.This ranges from learningcode to understandingdifferent job roles. 65. Lastly, 66. Lastly, 67. Lastly,An easy way to tinker andunderstand how somethingworks is to do it together.Rather than reading a bookor watching a youtubevideo, get up, walk tosomeone who might knowto do something and have aconversation. 68. In Summary, 69. In Summary, 70. THANK YOU................................................................................................................................................JOY AYLESJUNIOR PLANNER

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