Embed Size (px)
DESCRIPTION
70% of all purchase decisions are determined at the exact moment when a buyer is in front of the product on the shelf. Mobile tagging, QR codes, NFC technology and creative mobile engagement solutions now allow the Brand or manufacturer to connect directly with the buyer at this critical point to engage them, supply them with the information they need to evaluate and increase not just conversions but customer loyalty for the brand.
Citation preview
Mobile TaggingRedefining the brand & buyer relationship
ENGAGEMENT – LOYALTY - REVENUE
70% of purchase decisions are made standing in front of a store shelf
They rely on information to make that purchase decision
They INCREASINGLY relying on smart phones to make buying decisions
while they are in stores
As a brand the MOST opportune moment to connect with a buyer…
Is EXACTLY when they are in close proximity with your product
How?
A mobile tagging + technology solution like Zeebric’s QlikTag
Rather than searching for information on the your product
The buyer simply scans the label or tag with their smart phone
This connects them via web based technology platform
Once connectedA brand can…
ENGAGE
Provide the buyer additional product information that helps evaluate &
decide
Push a video or rich content to the buyer which they can relate to
Send them a personalized promotion
Connect them to reviews or what others are saying about the product
& more…
LOYALTY
Connect them to your social media fan page
Connect them to a loyalty program
Reward them for selecting your product
Send them personalized communication to show you value
their loyalty
Get direct feedback from them & converse with them
The result..
BETTER CONVERSION
DEEPER ENGAGEMNT
CLOSER RELATIONSHIPS BETWEEN BRANDS & BUYERS
INCREASED LOYALTY
MORE REVENUE
BRIDGE the offline with the online
BRIDGE the buyer & the information
BRIDGE the brand with the buyer
Mobile Tagging can open up a world of possibilities
To learn more…
