How Financial Institutions Can Use Social Media to their Advantage

  • Published on
    03-Dec-2014

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How Financial Institutions Can Use Social Media to their Advantage

Transcript

  • 1. How Financial Institutions Can Use Social Media to their Advantage By Ryan Buchanan

2.

  • Listen
    • Google alerts, RSS Readers
  • Engage Simple
    • Blog (promote Resources), Blog + Social Media Outreach
  • Engage Advanced (Expert Position)
    • -Online Community

Now, More than Ever, Join the Conversation 3. Listening / Monitoring

  • Key Bank is only Bank on first page: #7
  • Opportunity No paid search for this term

4. Google Alerts RSS Reader 5. Engage Simple 6. Engage Simple Be a Resource w/ Minimal Time 7. Ernst + Young - Facebook

  • E+Y is 4 thmost recognized brand online for college grads
  • My top 3 social mediums as business person:
  • - Facebook
  • - LinkedIn
  • - Twitter

8. Zappos - Twitter 9. Online Community 10. Online Community - Forums 11. Online Community Integrated Blog + SEO 12.

  • Mine the social web and see what is being said about you
  • 2. Decide how you can continuously listen and participate
  • 3. Build a blog + encourage your fans and critics to engage with you on your turf
  • 4. Address good and bad commentsimmediatelyon your blog
  • 5. Look for opportunities to show customer service excellence
  • 6. Tell good stories + address negative issues publicly on your own blog
  • 7. Try to get C-level employees to own social media
  • 8. Build tools / widgets that encourage problem solving, savings, good banking practices that can be taken as a widget or tool to other sites/blogs

Conclusion