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We know what makes your customers click. BPP Search Marketing Hotels using social media to their advantage

Hotels are Taking Advantage of Social Media

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Page 1: Hotels are Taking Advantage of Social Media

We know what makes your customers click.

BPPSearch Marketing

Hotels using social media to their advantage

Page 2: Hotels are Taking Advantage of Social Media

We know what makes your customers click.

Current Uses of Social Media

Page 3: Hotels are Taking Advantage of Social Media

We know what makes your customers click.

Current Uses of Social Media

Page 4: Hotels are Taking Advantage of Social Media

We know what makes your customers click.

Current Uses of Social Media

Page 5: Hotels are Taking Advantage of Social Media

We know what makes your customers click.

So what’s

next?

Page 6: Hotels are Taking Advantage of Social Media

We know what makes your customers click.

Link, Like, Love Facebook App

» AMEX in partnership with Facebook.

Page 7: Hotels are Taking Advantage of Social Media

We know what makes your customers click.

Launch Partners include several major retailers; Dunkin Donuts,

Virgin America, H&M.

Hotels include; Sheraton, Westin, & Travelocity.

Link, Like, Love Facebook App

Page 8: Hotels are Taking Advantage of Social Media

We know what makes your customers click.

» Check In, Check Out.

» QR codes on their menus.

» http://www.radissonedwardian.com/dishofthemonth

Radisson Edwardian

Page 9: Hotels are Taking Advantage of Social Media

We know what makes your customers click.

Ushuaia Ibiza Hotel

» RFID wrist bands for social media loving guests

» http://www.tnooz.com/2011/07/20/news/hotel-connects-facebook-with-hi-tech-rfid-to-hit-

social-media-loving-clubbers/