HIGH TECH STARTUPS IN WEARABLE COMPUTING AND AUGMENTED REALITY Prof. Steven K. Feiner (PhD, Brown), Professor of CSc at Columbia University

Ekaterina Goissa, Consulting Engineer Manager at Cisco

Dmitry Gorilovsky, Founder of WoodenShark LLC, LightPack and TapTap

Valery Komissarova, Business Development Director at Grishin Robotics

Sergey Matveyev, Founder & CEO at Eligo Vision

Vadim Sukhomlinov, Strategic Business Development Director at Intel

Moderator: Vasily Ryzhonkov, Head of More than Moore Foresight at IT Cluster Skolkovo

WEARABLES & AR IS NO MORE A GIMMICK, BUT A REALITY.

These technologies open a window of opportunities for corporations and startups… and can make our life better! 4 facts why WC and AR startups are important : Fact #1. Obviously, 2014 is the year of wearables (from CES in Las Vegas till Mobile World Congress in Barcelona, # of crowdfunding projects and products by Samsung, Apple, Sony and others. Fact#2. Internet of things is already transforming industries. The size of market could be between 14 and 36 trln US dollars (Cisco, McKinsey) Fact#3. AR is no more a gimmik Fact#4. $1,6b have been invested by VCs in IoT & WC startups in 2013 (CBInsights, 2013)

HIGH-TECH STARTUPS IN WEARABLE COMPUTING (WC) AND AUGMENTED REALITY (AR) In the roundtable we will speak about:

• Technological and business trends in AR & WC • Corporations’ views on these industries • Startup’s cases and their stories

Main questions for the discussion are: • What are the most promising areas for high tech startups in b2c and b2b

markets? • Who will lead the WC and AR industries in tech and business aspects:

corporations or startups?

WEARABLE AND AR TECH – WHAT IS IT?

Augmented reality

“Live direct or indirect view of a physical, real-world environment whose elements

are augmented (or supplemented) by computer-generated sensory input such as sound, video,

graphics or GPS data. As a result, the technology functions by enhancing one’s current perception of

reality.”

Wearable Computing VC in 2013 • $570M Raised 30+ startups • The Internet of Things –

$752M Invested Across 112 Deals

Market potential - $12B+ industry by 2018 (Business Insider) AR Tech Market Potential - $5+ industry by 2016 (ABI Research)

Wearable computing “Computer-powered devices or equipment that can be worn by a user, and have the ability to

connect and communicate to a network, either through embedded connectivity or via another

device (tablet, smartphone) using Wi-Fi, Bluetooth or another technology, including clothing, watches, glasses, shoes and similar

items.”

DISCUSSION • What are the most promising areas for high tech startups in b2c and b2b

markets? Russia and World?

• Who will lead the WC and AR industries in tech and business aspects: corporations or startups?

Internet of Things + Mobile Computing

32B+ Units?*

This will be more than just phones & tablets, but also wearables and every connectable thing in the world

* - Source: IDC, ABI research; 2020 prediction

250+ mln units of wearables in

fitness

FORCES DRIVING THE ADOPTION OF WEARABLE COMPUTING AND AUGMENTED REALITY

• Quantified self and ubiquitous computing trend – we want to be connected 24x7 and desire more information to help make decisions

• The proliferation of smartphones that have become out hub for information and provide alerts about our daily activities.

• The potential of hands free computing can mean increased employee productivity • Low cost, small, smarter sensors, chips and mobile capability is emerging that can be embedded

in small wearable devices and fabrics • Advanced wireless networks and M2M communications (such as mobile networks for devices,

BT4, NFC) • Rising healthcare and infrastructure costs that drive companies to fund wearables and IoT

solutions. • New types of wireless enabled sensors that offer increased monitoring and performance feedback

of information we never thought we could track digitally

MAIN OUTCOMES FROM DISCUSSION For Business

• Create consortiums between leading industry players, government institutions, tech communities – ecosystem is a Key Success Factor

• Focus efforts on concepts/projects where real value could be added via WC and AR tech: healthcare, industrial and advanced manufacturing, government, entertainment, urbanization, etc

• Adoption will be faster in industries where the pain is the most evident and the barriers are the lowest:

• Increasing healthcare costs are forcing companies to change paradigm towards predictive medicine. WC and AR can take significant share here.

• Industrial companies constantly search ways for increasing productivity. Implementation in logistics, assembly, etc are already in place. Last year example is partnership between Vuzix and SAP.

• Improvement of the life quality is the main trend leading towards adoption of millions of WC devices (fitness trackers)

• Gaming industry and smartphone industries have developed ecosystem which can be used for new WC and AR applications.

MAIN OUTCOMES FROM DISCUSSION For Government and Government Innovation Agencies

• Define programs and problems on the governmental level that can be solved with the latest technologies

• Create special entrepreneurship support programs for WC and AR (hackathons, contests, conferences, working groups, еtс.)

• Change regulations in order to lower barriers for wearable & AR tech adoption (healthcare, advanced manufacturing, )

• Launch VC funds targeting specifically the WC and AR markets - new billion dollar opportunities in 5 – 10 years.

For Startups

• Aim to change a human life !

• Look for perspective niches and business models

• Capitalize on enabling technologies and aim to solve fundamental problems

HIGH TECH STARTUPS IN WEARABLE COMPUTING AND AUGMENTED REALITY

Prof. Steven K. Feiner

Ekaterina Goissa

Dmitry Gorilovsky

Valery Komissarova

Sergey Matveyev

Vadim Sukhomlinov

IT cluster Skolkovo

http://it.sk.ru

Vasily Ryzhonkov

Head of More than Moore Foresight

Phone: +7 (916) 004 03 15

Email: vryzhonkov@sk.ru For any further questions or additional material from the round table contact Vasily Ryzhonkov.