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Joanna Lord kicked off the conference with the subject on every founder's mind -- how to obtain customers. Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv
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In Startup Customer Acquisition
10 F*ck Ups Made Lessons Learned
Joanna LordVP of Growth Marketing
@joannalord
Where do I start?
What tools do I need?
How much money do I need?
What should I be testing?
slow your roll & start small.
10 Lessons Learned in Startup Customer Acquisition
YOUR STORY
EXECUTIONMEASUREMENT
SANITY(SUCCESS)
lesson #1: find the “why” not the “what.”your story.
Simon Sinek’s Ted Talk: http://bit.ly/dcDsbx
Why?The Cause
How?Value Prop
What?Product/Services
The Golden Circle Theory
lesson #2: lead with a resource.your story.
lesson #3: find the right story words.Read this: Emotionally intelligent websites: http://bit.ly/GWGZ5m your story.
lesson #4: embrace your grudge match.your story.
lesson #5: do the expected uniquely.execution.
lesson #6: know your strengths weaknesses.execution.
lesson #7: invest in your employees/evangelists.Read these: 12 Gallup Questions: http://bit.ly/9kSBwY execution.
lesson #8: ship market it fast.execution.
lesson #9: know your levers.measurement.
lesson #10: focus on growth momentum.measurement.
YOUR STORY
EXECUTIONMEASUREMENT
SANITY(SUCCESS)
Where Do I Start?
top secret: we are all in the same boat.
