Social Media Behavior Today

1 out of 3 Americans get

their news from Facebook

An average Twitter user spends 170 minutes per

month on the mobile site

The average online shopper

spends:

$140 when coming from Pinterest

$60 when coming from Facebook

Agenda Topics

Determine Your Primary Goal

Brand Awareness

Grow your brand organically by…posting content.…engaging with users.…promoting your brand.

Content Distribution

Make your content engaging and unique, so others could share your posts and advertise your brand for you.

Lead Generation

Social media profiles are lead generators that drive traffic to your website or blog. This requires long-term investment and results usually aren't seen for many months.

Customer Acquisition

You’ve officially maximized your social media value

….if your content

generates leads

…and leads to

customers.

Choose Your Social Media Platform

Choose Your Social Media Platform

Largest social media platform

Reach the masses with more than 700

million active monthly users

Most credible platform – not having a

Facebook business page is a warning

sign to potential customers

Choose Your Social Media Platform

68% of Twitter users are more likely to

make a purchase from the brands they

follow

Great for one-on-one customer

engagement

Choose Your Social Media Platform

Business to Business (B2B)

Where Startups look to find business

partners

Choose Your Social Media Platform

Create brand awareness

Invest in high-quality engaging videos

to facilitate conversation

Cross-market your brand by sharing

content on other platforms

Choose Your Social Media Platform

Second largest social network

350 million active monthly users

Choose Your Social Media Platform

Conducive to startups with physical

products

Listen more.

Talk less.

Seek Out Key Individuals To Help Promote Your Brand

Relevance

Is the content the influencers are sharing relevant to your business?

Reach

Determines the number of people you could potentially reach through the influencer’s follower base that would bring value to your business.

Resonance

Defined by engaging with a valuable audience through relevant content.

Social Media Influencer Status

See if they have a

website or blog that

ranks high in the SERPs

(search engine results

page)

Social media and

SEO work very

closely together

If someone wants to

rank high in the

SERPs, they will also

need to have a high

social media influence

Check your social

media influencer’s

status

Engage with Social Media Influencers

Rise in the search rankings and get visibility.

Social media influencers can retweet your content, link to your website, or be a guest speaker or writer.

Participate in their social conversations – Twitter chats, comments on blogs, build a rapport.

Connect with influencers – provide value and engage.

Power of Networking

When done skillfully, networking can open the door to new clients and tap talent for future hiring.

Success is as much about who you know as what you know.

Pro Tips

If you want to form a relationship with another person, you first need to show them how they’ll benefit

Networking can be done anywhere; at a bookstore, over lunch, during a conference or in your office kitchen.

If the person you'd like to chat with has

a blog or wrote an article you liked,

reach out to them. The worst that could

happen is they say no or don't reply.

Tools

Hootsuite

Grade Your Social

socialmention

SocialBro

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