Harnessing the full potential of mobile through paid search

  • Published on
    22-Nov-2014

  • View
    1.316

  • Download
    3

Embed Size (px)

DESCRIPTION

Discover the latest insights and ideas for your mobile strategy.

Transcript

  • 1. Harness the full potential of mobile through paid search Sri Sharma, Managing Director February 2012 2012 Net Media Planet 1
  • 2. Net Media Planet The PPC People Award-winning paid search agency helping ambitious clients maximise the potential of their online marketing 2012 Net Media Planet 2
  • 3. Some of UK and International clients We have a wide portfolio of clients across all major verticals 2012 Net Media Planet 3
  • 4. 584% growth in mobile revenue Source: Increase 2010-2011 UK - Centre for Retail Research 2012 Net Media Planet 4
  • 5. New dimension called Location On the move At home On the high street 2012 Net Media Planet 5
  • 6. Simplicity Immediacy Context Source: Forrester Research 2011 2012 Net Media Planet 6
  • 7. Approach to harnessing mobile Keep Granular Testing Approach Customer Creative Ideas 2012 Net Media Planet 7
  • 8. On the move 2012 Net Media Planet 8
  • 9. Improving Papa Johns bottom line 2012 Net Media Planet 9
  • 10. Approach Communicate with customers when they are hungriest Careful product selection to drive revenue Create messaging with appetite appeal 2012 Net Media Planet 10
  • 11. Creative workshop Image of 3 devices in cols 2012 Net Media Planet 11
  • 12. Results: Mobile revenue per click increased +48% Profit per pound spent increased +139% AOV increased +13% 2012 Net Media Planet 12
  • 13. Driving new customers for O2 2012 Net Media Planet 13
  • 14. Approach Target non 02 customers only Create mobile specific messaging stressing simplicity to move Simplified order process 2012 Net Media Planet 14
  • 15. Results: Mobile customer specific ads increased CTR +35% ROI +15% higher Mobile click to sales x3 shorter than on desktop 2012 Net Media Planet 15
  • 16. At home 2012 Net Media Planet 16
  • 17. Be at the top of the Tablet search resultsCTR CTR Average position Average position 2012 Net Media Planet 17
  • 18. When is mobile not really mobile ? Sales on Tablet devices - by time of day Indexed Hours Source: Net Media Planet - Retail clients, Q4 2011 2012 Net Media Planet 18
  • 19. Target wifi only 2012 Net Media Planet 19
  • 20. Building brand awareness through helping clients travel happier 2012 Net Media Planet 20
  • 21. Approach Launch of a creative iPad app - ebookersExplorer Mobile display campaign across 12 markets on AdMob A focus to drive rapid App download rates 2012 Net Media Planet 21
  • 22. Results: Top of app marketplaces in 2 weeks Brand awareness through differentiation 2012 Net Media Planet 22
  • 23. On the high street 2012 Net Media Planet 23
  • 24. Driving local store awareness and footfall 2012 Net Media Planet 24
  • 25. Approach Specifically target mobile customers close to stores Increase visibility - the closer the customer proximity to store Provide options of mobile site and directions to closest store 2012 Net Media Planet 25
  • 26. Results: Mobile traffic increased +76% Mobile revenue increased +17% More awareness of local stores 2012 Net Media Planet 26
  • 27. 2012 Net Media Planet 27
  • 28. Aspirations to turn competitor stores into showrooms Strong pricing & value proposition Effective shopping app 2012 Net Media Planet 28
  • 29. Keeping customers engaged 2012 Net Media Planet 29
  • 30. High Street mobile online 2012 Net Media Planet 30
  • 31. 3 Key Takeaways Consider the effect of Location on your customer view Be granular in your approach The winners will be those who invest in being creative and testing 2012 Net Media Planet 31
  • 32. Thank you Co

Recommended

View more >