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The Truth About Social Media for Business • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube • Social Media Strategy for Advisors • Q&A Adam Franklin, Marketing Manager Monday, 14 May 2012

Guardian truth about social media for business v1

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Page 1: Guardian   truth about social media for business v1

The Truth About

Social Media for Business

• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube• Social Media Strategy for Advisors• Q&A

Adam Franklin, Marketing Manager

Monday, 14 May 2012

Page 2: Guardian   truth about social media for business v1

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Tweet Tweet!

@Franklin_Adam @Bluewire_Media

#SUNCORP -Tweet TweetMonday, 14 May 2012

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Show of hands

show of hands?

Monday, 14 May 2012

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Monday, 14 May 2012

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Weiner-gateMonday, 14 May 2012

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ToolsMonday, 14 May 2012

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Don’t have time?

No time?

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Monday, 14 May 2012

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Monitor

Guardian Advice

[email protected]

Monday, 14 May 2012

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Relax…

Monday, 14 May 2012

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500 followersMonday, 14 May 2012

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Speaker RetweetsMonday, 14 May 2012

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Delegate tweetsMonday, 14 May 2012

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WinMonday, 14 May 2012

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Results: 40x Monday, 14 May 2012

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1 referral in 24 hoursMonday, 14 May 2012

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Monday, 14 May 2012

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1. Facebook comments 2 referrals in 10 minutes

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1. Facebook comments 8 referrals in 1 day

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1. Facebook comments G Financial Facebook pageMonday, 14 May 2012

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www.ducttapemarketing.com/blogMonday, 14 May 2012

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Blogging Attracts More Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV Monday, 14 May 2012

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INVEST

Monday, 14 May 2012

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Email Marketing

$1 spent$41 return

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Dear RichMonday, 14 May 2012

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Monday, 14 May 2012

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Will It Blend?Cost? $50Views: 7,833,123Total Video Views: 179,352,371

700%

Results?Monday, 14 May 2012

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1. Set up advisor pages

Social Strategy - BeginnerMonday, 14 May 2012

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1. Set up advisor pages 2. Secure your URL

Social Strategy - BeginnerMonday, 14 May 2012

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1. Set up advisor pages 2. Secure your URL 3. Publish content & enable

sharing

Social Strategy - BeginnerMonday, 14 May 2012

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1. Set up advisor pages 2. Secure your URL 3. Publish content & enable

sharing4. Watch and listen

Social Strategy - BeginnerMonday, 14 May 2012

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1. Set up advisor pages 2. Secure your URL 3. Publish content & enable

sharing4. Watch and listen 5. Join in

Social Strategy - BeginnerMonday, 14 May 2012

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Social Strategy - Intermediate

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Up 55%

Up 107% (@replies)

SalesMonday, 14 May 2012

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Enjoy yourself!

Monday, 14 May 2012

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www.bluewiremedia.com.au/guardianMonday, 14 May 2012