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Leading B2B companies have relinquished “Plan and Report” in favor of “Predict and Control,” a methodology that harnesses the power of Big Data and pricing to achieve superior growth. This new approach relies on predictive optimization to model the impact of price strategies in advance, then dynamically deploy the right tactics to ensure you achieve your desired P&L results. The enabling technology exists today to leverage pricing for significant top- and bottom-line growth and is making a profound difference in B2B companies of all types. In this informative presentation, you will learn: - Why the “Plan and Report” approach is fundamentally flawed when it comes to P&L performance improvements. - Why price is the most powerful, yet most underutilized, lever for driving immediate results. - The core science concepts behind predicting the outcomes of price strategies. - How a “Predict and Control” capability can allow you to respond to business needs such as cost increases, competitive pricing, and more.
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