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GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

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GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

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GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

keep

convert

find

convert

“Flip The Funnel: Retention is the New Acquisition” -- Joe Jaffe (@jaffejuice)

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ENGAGEMENT the new word-of-mouth is

GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

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GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

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ENOUGH is it

GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

to just look good?

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at its core, marketing is about eliciting a physical and measureable RESPONSE

GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

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3

set marketing GOALS and OBJECTIVES 1

2

12

an agenda and framework for marketing that works

1

get measurable RESULTS 3 get measurable RESULTS

run CAMPAIGNS on the CHANNELS that matter 2 run CAMPAIGNS on the CHANNELS that matter

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3

set marketing GOALS and OBJECTIVES

13

an agenda and framework for marketing that works

1

get measurable RESULTS

2 run CAMPAIGNS on the CHANNELS that matter

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INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS RESULTS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS RESULTS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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SECONDS WORDS TODAY

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INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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$5 free to be naughty…or nice? [burrito restaurant chain]

Low Cost + High Value = Good News [B2B marketing services provider]

Daily Alert – “Bunnies are Evil” [on-line t-shirt printer]

$5 for your thoughts? [survey request from pet goods retailer]

An Exclusive Look at Life on the Red Carpet [nonprofit event update]

INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CHANNELS RESULTS TOOLS SUMMARY

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3

set marketing GOALS and OBJECTIVES

28

an agenda and framework for marketing that works

1

get measurable RESULTS

2 run CAMPAIGNS on the CHANNELS that matter

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INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS CHANNELS TOOLS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS SUMMARY

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INTRODUCTION GOALS + OBJECTIVES CAMPAIGNS CHANNELS RESULTS TOOLS

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