- 1. GRAPHIC DESIGN Ryan Worcester
2. LITTLE WHITE LIES COVER PROJECT 3. Ofcial Cover My Cover 4.
Enders Game Moodboard 5. PhotoshopTutorial 6. Updated Design 7.
Updated 2.0 8. Final Design 9. LWL PROJECT PRODUCTION SCHEDULE Time
Period Goals 4th - 21st September 2013 Research and analyse Film
magazine covers such asTotal Film.Also research existing LWL
magazine covers to nd out what my design needs to include/what
style the cover should be. Research target audience and other
useful information about LWL. Create a mood board for Enders Game.
22nd - 4th October 2013 Research further into the Enders Game
movie, includes analysing Enders Game movie posters to understand
key elements needed in my cover design. Research Rebecca Lemker and
then analysis her processes in creating her Enders Game book cover.
5th - 16th October 2013 Create some rough thumbnail-sized rst ideas
for the design of your LWL cover. Gain feedback, then use this
knowledge to create 2 new initial ideas. Pitch these two designs in
an email. Once you have gained feedback, choose one of the ideas
that had best feedback and expand on it further. 17th - 25th
October 2013 Gain more feedback on this updated design until you
are left with your nal design. Create a colour prole for the cover,
as well as a comparison with an existing LWL cover, a mock-up of
what the magazine would look like and then evaluate the covers
strengths and weaknesses as well as its tness for purpose. 10.
SNAKE ESCAPE PRODUCT DESIGNS 11. APP ICON 12. 5 CHARACTERISTICS
THAT HELP MAKE AN APP ICON SUCCESSFUL 1. Use complementary or
suitable colours. ! ! 2. Include assets from the game. ! ! 3.Add a
3D effect to the icon. ! ! 4. Make the game genre known from the
icon. ! ! 5. Keep the icon clean and understandable even at a small
size. ! 13. TARGET AUDIENCES IPHONE 14. IPHONE MOCKUP A typical
iPhone homepage of my target audience 15. APP ICON ANALYSIS Here
are examples of app icons belonging to games that have been
successful on the app store. 16. APP ICONS My Initial Rough Ideas
17. ROUGH ICONS FEEDBACK I like the snakes head icon, I think that
the close up of the snakes head would work in identifying the game.
- Beth F I quite like the S icon logo, simple but effective.Also
the snake icon also works well. - Jacob F I like the close up of
the lantern, as it is an iconic part of your game. I would avoid
the Snake Escape icon as I think it would be hard to read what it
says when the icon is small on a phone. - Mel R I think that if you
developed the snakes head icon further, you could come up with a
great icon design. - James B 18. DESIGN PROCESS 19. APP ICON DESIGN
Here is the nished vector, I now need feedback on the design. 20.
DRAFT FEEDBACK I really like the idea of the ame being also the
snake head.All I would say is to add colour as black and white
doesnt work well in my opinion. - Beth F Unique idea using the
snake head/ame, really like it.Would denitely add some colour,
possibly orange and red to show it is a ame? - Jacob F I would
suggest adding colour, also maybe add something to the background
as the whole icon isn't very interesting, but the vector art is
good. - Mel R Add colour and I think this will be a really good app
icon, everything else about it is good. - James B ! 21. FINAL APP
ICON DESIGN Using the feedback from my initial idea, this is my nal
app icon design. 22. T-SHIRT DESIGN 23. ExistingT-shirt Designs 24.
ExistingT-shirt Designs 25. T-SHIRT DESIGN IDEA Here is the design
I came up with. It uses the vector art from the app icon as I feel
that it would be more benecial to advertise the icon on the
t-shirt. 26. T-SHIRT FEEDBACK The t-shirt design looks really good,
as it is the app icon for the game, fans will recognise the shirt
straight away, which is good as fans will only buy/wear the shirt.
The black and white colours work nicely but maybe you could try
adding colour to the design? Even though it looks good already,
adding colour may make the t- shirt even better. Other than that,
the t- shirt is looking good. - Jacob F ! 27. MAKING CHANGES 28.
UPDATED DESIGN 29. UPDATEDT-SHIRT FEEDBACK The added colour really
makes the t-shirt stand out a lot more, I think it really looks
nice. I think you should stick to the colours you have chosen as
they are the same colours you used on your app icon, which helps
link all of your designs together and makes it easy for people to
identify Snake Escape as a brand. I think the overall logo design
is really great. - Jacob F ! 30. STICKER COLLECTION 31.
EXISTINGVIDEO GAME STICKER CAMPAIGNS 32. INITIAL IDEAS PROCESS 33.
DRAFT STICKER DESIGNS Here are my initial ideas. I decided to use
some of the assets from the game as I feel that these represent the
games identity and work really well as stickers. Note:The black
boxing around the stickers is there to show the white borders of
the stickers. 34. STICKERS FEEDBACK I think that the stickers would
work well in promoting the game, but only if they were stuck all in
the same place.There isnt any link between the snake and the Jimmy
character, not even colours. For the sticker campaign to really be
successful, the stickers need to be linked with each other in some
way so that people know that the stickers are characters from the
same game - Jacob F 35. STICKER DESIGN CHANGES From the feedback I
received on my sticker designs, these changes needed to be made:
Keep the stickers the same colours to create a link between them.
Use the snakes skin pattern on the Jimmy sticker to add even more
of an obvious link between the two stickers. 36. UPDATED DESIGNS
37. UPDATEDT-SHIRT FEEDBACK I think that the stickers look really
great, the added snake pattern on the characters shirt helps unify
the stickers together.The logo sticker looks ne as it is, but maybe
try to add the dark red colour found on the other stickers
somewhere to link them altogether even more? This may not work
however but I would give it a try.Also, maybe add the logo to the
characters shirt to make it clear he is apart of the Snake Escape
game? - Dave H ! 38. UPDATED IDEAS CHANGES 39. FINAL STICKER
DESIGNS 40. POSTER DESIGN 41. EXISTINGVIDEO GAME POSTER DESIGNS 42.
DRAFT POSTER DESIGN PROCESS 43. DRAFT POSTER DESIGN Here are my
draft poster design. I included the information that is required on
a poster, such as where it is available. 44. DRAFT DESIGN FEEDBACK
I like the fact that you have included a number of the game assets
on the poster to create a link with the characters and the game
title. I like the position of Jimmy behind the plant, but I think
the snake needs to be moved somewhere else as it looks like
everything is crammed into one corner of the poster. Instead of the
Search the App Store text, you could possibly use a QR code instead
to direct people to download your game? Also, maybe add small
screenshots of the gameplay to show what the game looks like when
playing? - Mel R ! 45. STICKER DESIGN CHANGES From the feedback on
the poster, these were the key changes I needed to make: - Add a QR
for easy accessibility to the game on the App Store. - De-clutter
the bottom right corner by moving/removing the snake. - Add
screenshots of the gameplay to give a the viewer a better idea of
what the game is like. 46. UPDATED POSTER DESIGN 47. DRAFT DESIGN
FEEDBACK I denitely like this design more than the last one.The
poster seems a lot less cluttered in the bottom right corner of the
poster and the use of the QR code and the screenshots like I
suggested work really well. I think it looks a lot better laid-out
and I like the fact you have made the character and plant more
darker - Mel R ! 48. TWITTER PAGE 49. TWITTER PAGE I created
aTwitter page for the game for extra advertisement. Interacting
with video game related twitter accounts could lead to receiving
retweets from them, which opens us up to a whole audience of gamers
who follow these accounts. It also allows us to interact with any
fans we may pick up throughout our marketing campaign and can be a
platform that we can use to host competitions for such fans. 50.
FINAL MARKETING ASSETS 51. SNAKE ESCAPE PROJECT PRODUCTION SCHEDULE
Time Period Goals 13th - 22nd May 2014 Research existing app icons
and discover what makes an app icon successful.Also research into
different types of advertising (direct,indirect, promotion etc.)
23rd - 31st May 2014 Decide what types of products you are going to
make in your marketing campaign. Research existing designs (t-shirt
designs, posters etc.). Look further into who your target audience
is to start thinking about your own designs. 1st - 10th June 2014
Create draft ideas for all of your product designs taking into
account the research you have carried out, show your design
process. 11th - 20th June 2014 Gain feedback on your designs, then
make any suggested changes to them until the client is happy with
them. Evaluate their tness for purpose, along with any changes that
could have been made. 52. ADDITIONAL WORK 53. Box Cover Analysis
54. Box Art Designed By Me 55. Other Graphic Design Material (Side
Work)
