How We Help Your business Claim and maintain Your Google Places Listing

Who We Are

elsue Virtual Assistants help small local businesses be successful in establishing their web presence and brand awareness by providing Local Business Listing Optimization and Local Business Website services.

Our love of web-based and mobile technologies and our marketing and administrative backgrounds make us a leader in BlogSite and Social Media services.

elSue Services For Your Business• Local Business Websites • MicroSites• BlogSites• Training to maintain and monitor

• Local Business Listing Optimization • Google Places, Bing Business Portal

and Yahoo! Local Optimization• Training to maintain and monitor

What is Google Places?The Ferrari of Business Listings!

Hop on-board – get a jump start on the competition!

Why Google Places?• It’s Free! You won’t have to tap into your

marketing budget!• What’s the first thing you do when looking for

a restaurant, nail salon, store – you Google it!• People search Google to find local information• A great way to attract new customers• Stay ahead of the competition!

People Are On The Go – Searching For Your Business!

Can they find you? Not Verified

Owner Verified

Preparation • Have the following info ready in one spot– Keywords – Business description – Email for your Google account– Research citations to be consistent with your

business description and keywords

Create a Google Account• You need a Google account to claim

Google Places page• You don’t need a Gmail account – an email

with your business domain is ideal• With a Google account, your business can

setup Google voice and other free apps

elsue is more than happy to set this up for you

Search for your Business Listing• Google search bar – type in your business– Click on the Place page– Click on Business Owner?– Edit your listing

• Google Places homepage– Add a business– Search by phone number

• If you are unable to find your business you will need to add a new listing

Claim Your Business Listing

If you do not find your listing, you will need to follow Google’s instructions on how to add your business listing.

Edit Your Listing – Basic Information

• Description – 200 characters

• Categories – 5 industry/business specific

• Service area and location settings

• Hours of operation

• Payment options

Enhance Your Listing• Photos – add up to 10

• Add photos of your products, storefront, or team• elSue offers a “photo shoot” service at your business location

– inquire

• Videos – add up 5• Add a “how to” or product demo videos

Reviews & Citations• Reviews are a great way to promote your

business through the testimonials of satisfied and happy customers

• Citations are mentions of your business name and address on other web pages, even if they don’t link back to your website

elSue works with you to increase reviews and citations – result – higher ranking!

Local Recommendations• The places user’s like– when users rate places they like, Google will tell them

about related places they may be interested in – Example, if a users rates 5 stars for his favorite restaurant

in Holliston, Mass, Google will try to recommend other places in the city similar to the restaurant the user rated

• The places user’s friends like– ratings can be shared with friends and users can see the

places they’ve recommended.

Details Section• Add more information about your business– Services– Specialties– Parking– Language– A link to your “menu” or your “blog”

Whatever you like - Make more of your Google Place page and take advantage of the details section

Create and Promote an Offer

The Dashboard

Share an Update

Respond to Reviews

The Dashboard – Monitor

Impressions

Actions

The Dashboard - Monitor

Driving Stats – where driving directions came from

Top Search Queries

Google Keyword ToolRank higher with the search engines using Google’s Keyword tool – easy!

More Business Listing Options

Bing Business Portal• 30% of consumers use Bing as their method

to search online• Claim and enhance with photos• Promote “deals” • Integrates with Facebook• It’s FREE

Yahoo! Local• Boost your listings• Potential customers from your area use

Yahoo! Local every day

G• Word of mouth online – reviews• Add business information and photos• Communicate with your customers• Track your business trends• Motivate customers – promote discounts,

special events, limited time offers• Entice new customers

• Brick and Mortar businesses• Specials and promotions• Venue stats• Free stats and analytics • Promotions, campaigns, and events• Provide value – connect with your customers

Yext – Manage Your Listing

Yext – Manage Your Listings

elSue Google Place ServiceselSue offers Google Places Basic and Google Places Professional packages – both include:• Research and Consultation • Claim your Google Places page • Edit page – add photos, videos, offers• Keyword research• Setup Google Analytics• Provide online maintenance trainingelSue to provide more detail during consultation

Thank You!www.elSue.com