A Wonderfull WorldKoen Van Loo

As Google moves lightening fast, parts of this presentation may already be outdated.

Google

70% Search20% Other tools10% Experimental

This presentation

70% Other tools20% Search10% Experimental

What is Google? (1)

What is Google? (2)

What is Google? (3)

And a lot more…

Search

Alerts

Blog Search

Book Search Catalogs

Checkout

Desktop

Directo

ry

Earth

Finance

Froogle

Images

Local

Maps

News

Scho

lar

Spe

cial

ized

Sea

rche

sToolbar

Video

Web Search Features

www.google.com

www.google.com/ig

www.google.com/ig

Gadget

GadgetRSS

Gadget

Gadget

Gadget

RSS

RSS

RSSGadget

Define:SERP

Search Engine Results Page(s). The page or pages that are

displayed after entering a query into a search engine.

Weather

Weather

Weather One Box

Google News One Box

Ad Section

Who links to you?

Financial information

Spell Checker

Site search

Search by numbers

Prefetching of resultpages

Question & answers

Music

Groups

Filetypes

Definitions

Currency Conversion

Calculator (1)

http://www.google.com/help/calculator.html

Calculator (2)

Cached information (1)

Cached information (2)

Shopping

Books

Google Book Search

How to make better searches?

• Choosing search terms• Capitalization• Automatic "and" queries• Exclusion of common words• Word variations• Phrase searches• Negative terms

Operators

Advanced operators (1)

Advanced operators (2)

Advanced search

Alerts

E-mail alerts of key words inNewsWeb

News & WebGroups

Define:Googleplex

http://en.wikipedia.org/wiki/Googleplex

The Googleplex

Image search (1)

Image search (2)

Larry Page

Video search

Video result

Sergey Bin

Marissa Mayer

Easter Egg:niniane kicks ass

Google Earth

Eric Schmidt

Google Toolbar

Blogsearch

Define:googlerFrom Wikipedia, the free encyclopedia

Googler may refer to:An expert user of Google search An employee of Google, Inc.

Googler is a character inAce Lightning, a children's television show

Niniane WangMatt Cutts

Google Code

Mashups

Blogger ( & Beta)

Calendar

Google Docs (1)

Google Docs (2)

Gmail (1)

Define: PageRank™

PageRank aka PR is one of the methods Google uses to determine the relevance or importance of a

Web page.

PageRank is a vote, by all the other Web pages on the Internet, about how important a Web page is. A link to a Web page counts as a vote of support. If there are no incoming links to a Web page then

there is no support.

Groups

Picasa(web)

Picasaweb (1)

Picasaweb (2)

Google Talk

Google Translate

Google Mobile

Google Pack

What’s a Google?"Googol" is the mathematical term for a 1 followed

by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician

Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and

James Newman.

Google's play on the term reflects the company's mission to organize the immense amount of

information available on the web.

Google Apps

Google, other stuff…

• Business Solutions• Advertising (it’s all about the money)• Tools for webmasters• Supporting Open Source (incl. Firefox)• Google.org• www.google.grants• Environmental projects (e.g. the biggest

solar farm in the world…)

Labs

Google Labs• Google Code Search - Search public source code• Google Reader - Use Google's web-based feed reader to keep track of your favorite web sites• Google Transit - Plan trips using public transportation• Google Music Trends - See what music is popular among Google Talk users• Accessible Search - Web search for the visually Impaired• Google Extensions for Firefox (Google Browser Sync now available) - Add powerful new tools to

your Mozilla Firefox browser• Picasa for Linux - Google's photo organizer now available for Linux users• Google Notebook - Clip and collect information as you browse the web• Google Trends - See what the world is searching for• Google Related Links - Provide your website's visitors with links to useful information• Google Mars - View some of the most detailed maps of Mars created by NASA scientists• Google Page Creator - Create your own web pages, quickly and easily• Google Dashboard Widgets for Mac - Quickly access Google products from within Dashboard• Google Web Accelerator - Save time online by loading web pages faster• Google Ride Finder - Find a taxi, limousine or shuttle using real time position of vehicles• Google Suggest - As you type your search, Google offers keyword suggestions in real time• Froogle Mobile US | Froogle Mobile UK Improved! - Search for products from your mobile phone

using Froogle• Google Sets - Automatically create sets of items from a few examples

Google Reader

Google Trends

Google Sets

The future…

• Acquisition of other companies• GDrive? • Office 2.0• Amelioration of present products• New search strategies

– Customization features– Multimedia search– Voice portals

• Etc.

Acquisition of companies

http://en.wikipedia.org/wiki/List_of_acquisitions_by_Google

GDrive?

New Search Strategies

Searchmash.com

Credits

Information & images from– Google Blogoscoped (http://blog.outer-

court.com) – Google (http://www.google.com)– Official Google Blogs

(http://www.google.com/reader/public/atom/user/10949413115399023739/label/officialgoogleblogs)