PERSONAL BRANDING

Hi,I’m Dan Holowack

You have a personal brand.

Manage your brand, or it will manage you.

Perception is reality.

Become an Expert in 4 Weeks• Join 2 or 3 related trade organizations• Read 3 top selling books on your topic• Give one free 3 hour seminar at the closest well-known university• Give 2 free seminars at branches of two well-known big companies

such as AT&T or IBM• Offer to write 1 or 2 articles for trade organizations• Join a service that journalists use to find experts to quote for

articles

from “The 4-Hour Work Week” by Tim Ferriss

http://thenextweb.com/la/2011/10/31/mexican-soccer-team-replaces-players-names-with-twitter-handles/

http://mashable.com/2011/10/26/xfactor-twitter-vote-dm-direct-messages/

stories.twitter.com

http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/

How Recruiters Use Social Media to Screen Candidates

Mashable

“90% of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process.

And a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles — an almost

equal proportion of recruiters (68%), though, have hired a candidate based on his or her presence on those networks.”

http://iwannaworkatinstagram.com

http://blog.hartleybrody.com/2011/10/how-i-got-a-full-time-job-with-a-tweet/

How I got a Job with a TweetHartley Brody

+

Network = Power

Your home on the web.

http://about.me/dholowack

What’s your personal brand?

Be Professional.

Be Human.

Become an expert.

LinkedIn.

Keywords.

Relevant content.

Build your connections.

The 24 hour window.

Groups etc.

Facebook.

Clean your timeline. Today.

Check your privacy.

Twitter.

http://vimeo.com/30230936Your Personal Online Brand

Mark Jeffries

Getting started with Twitter.

Follow.

use #hashtags

95%

5%

helpful

selfish

from @michaelrlitt

Be active: Buffer http://bufferapp.com

Be helpful: InboxQ https://www.inboxq.com

Mission Control: Hootsuite http://hootsuite.com

Klout.

Keep up.

http://mashable.com/

http://blog.bufferapp.com/

@mashable

@bufferapp

What’s your brand?

Thank you. @dHolowack