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Getting on the Bus:

A Social Media Story

Who is this guy?

No one is an island

Inspiration

and never ends.

It started here...

Self-directed Learning

Love and Work

Enough about me...

It’s not this.

“IT’S ABOUT GENERATING REVENUE THROUGH SOLID MARKETING AND STELLAR CUSTOMER SERVICE, JUST

LIKE IT’S BEEN SINCE THE BEGINNING OF TIME.”

It’s more like this.

It’s young. It’s growing.

Sources:InsideFacebook.com (US) Feb. 2011Pew Internet Research (US) June 2011 Pew Internet Research (US) Nov. 2010

50% of Americans have an account on

13% of online Americans use

4% are using location based services like

Nearly 100% of online users...

Funnel Evolution

The Sales Funnel (Pre-Internet)

Early Social Media Funnel

Hubspot.com

Death to the Funnel

The Customer Hourglass

Alt

imete

r G

rou

p -

@jo

wyan

g

Traditional Marketing

Product & Service

Product &Service

Customer Lifestyle

Successful Social Media

What kind of Bus?

It starts with Listening

Go Where the People Are

Build a Base

Incentivize + Social Good

It’s old made new again

This isn’t new

Tech will Change Again

Participation is Everything

It’s not the numbers

SM Optics

Set expectations

Over deliver

Find, foster and activate...

Brandgelists

Measure

The 5-25-70 Rule

Information into Intelligence

The HootSuite Story

You never know...

Egypt

http://news.cnet.com

Scott Nelson for The New York Times

internet banned

Japan

earthquake

Access to HootSuite

Let users drive,While you ride shotgun

HootSuite Crash Course

Measure, Analyze, Report

Search to Serve

Find Influencers

Save time; Schedule

Geo Search

Scale with Drafts

Drag & Drop

Bridge the Digital Divide

Photo By: dkillm. Used under Creative Commons License.

Thank You – j.mp/kempkwant

Kemp Edmonds  HootSuite, BCIT, kempedmonds.com Twitter: @KempEdmonds & @HootBusiness

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