If it's not broken, make it better.

Creating connectionsGetShift creates user-centric IoT products and the platform to support them.

The teamExperienced UX, Electronics, Web dev, and marketing people sharing a vision.

Sean GreenhalghSerial entrepreneur, growth

hacker, electronics guru, designer, previously CTO of

a startup at Muru-D

Varun Naik Elizabeth MckenzieWeb developer and hacker,

optimisation and streamlining expert, previously CTO at a

connected devices startup

B2B and B2C tech communications specialist with client experience from

Microsoft, Google, Capgemini, SAP, Equinix and Indiegogo

By 2019, IoT will add US$1.7 Trillion to the world economy.Hardware alone will account for US $50B, with the lion's share going to software makers and infrastructure companies*

*BI Intelligence,http://www.businessinsider.com.au/how-the-internet-of-things-market-will-grow-2014-10

By 2021, 1 million new IoT devices will be sold every hour.*

*Gartner report Top Predictions for IT Organizations and Users in 2017 and Beyond

The problem

● There are currently several IoT products in the market, each with their own standard

● They use their own apps and ecosystems to execute commands● Devices have no knowledge of other products, eg. your light bulbs don’t

know or care about your JBL bluetooth speakers - but this is not the case for the end-user. Interconnection is key.

● Third party integrations are rarely reliable and require huge improvements. (Push a button and wait 3-5s to know if your move succeeded). Shaky integrations with other devices.

A new Standard?

But wait, are we trying to create a new standard? Hasn’t that been done, and failed because every company comes up with their own, incompatible with everyone else, ‘standard’?

How can we address this situation?

With courtesy of XKCD (https://xkcd.com/927/)

The solution

The solution is not a new standard, but to have a platform that ties together the APIs and services provided by IoT devices.

We need to create high quality, useful IoT devices to drive adoption of the platform.

We MAKE devices

A better customer-centric experience

● The best way to show benefits of a piece of tech is by using it in practice!● Also a good source of revenue to help keep the base-line running.● Rapid prototyping to get products out at break-neck speeds.● Agile development to make hardware less “hard”.● Continued development of underlying technology while creating our own

products.● More importantly - drive adoption by improving the customer experience.

Where do we fit?

There are already many competing network infrastructures and IoT standards being developed.

Telecom networks are fighting over the next standards in the IoT space.

More and more devices are being released which people want to be “smart devices” that you can control with your phone, over the internet, or even by other devices.

Networks

IoT Standards

Device Manufacturers

Where do we fit?We create modular parts of the IoT experience, from prototyping boards, to simple add-in hardware modules which can be integrated into existing designs.

We also create the software (web, native mobile) to control and integrate devices into your smart network.

Networks

IoT Standards

Device Manufacturers

But can’t big manufacturers just build it all themselves?

NO!

In 2016 one of the largest ddos attacks on major companies was due to insecure IoT devices

Ad hoc development has lead to bad code as inexperienced companies left huge vulnerabilities in their code

Different mistakes were made by different companies

Every bit of hardware was different, and code was different so it was impossible to update and patch the security flaws in time

How it works

Step 1Build devices while developing underlying technology simultaneously

Step 2Create unified IoT experience throughout all the devices

Step 3Licence technology and IoT hardware and software modules to 3rd party companies.

So what products are we creating?

● Internet connected productivity timer● Smart home switch and controller device● Smart bike and transportation tracker● ….and a platform with the ability to make

much more!

How far along are we?

Pretty far!

● <2 months from concept to beta test product.

● First product has 80% of technology already developed for 2nd product

● Rapid prototyping using 3d printing and outsourced hardware partners

● Iterative development by using “development platform” ideals

● We did say breakneck development speed!

Revenue Model (Stage 1)

● Create useful gadgets that will be attract interest on crowdfunding websites

● Lower risk by taking pre-orders to gauge public interest● Highly focused market segments with a high number of influencers● Strategic development of underlying technology while the ability to keep a

steady cash-flow● Post-crowdfunding sales to keep base-line cash flow through online

channels and/or bricks and mortar retail.

Creating and selling our own devices and gadgets

Revenue Model (Stage 2)

● Licence and provide support for 3rd party companies developing their own IoT devices

● Allow them to leverage the experience, safety and security of using a platform that is being maintained and improved

● Compatibility with all other devices which are on the GetShift platform (a big issue currently with IoT devices)

● Charge support fee and development fee while device is in R&D● Per device charge model, and monthly ongoing for using GetShift

Licensing GetShift Platform and Technology

Questions?