Get Your Engagement Racing with Sitecore & Social Media Integration

November / 8 / 2012

Sitecore and IndyCarSitecore & Terralever

Agenda 01 Introductions

02 IndyCar Project Goals

03 Why Sitecore

04 User Experience & Social Media

05 Results

06 Q&A



03 Why Sitecore


05 Results

06 Q&A

Sitecore: Global PresenceWith Over 300 Employees Around the World

Sitecore: Over 2,800 Customers Powering more than 30,000 websites

Sitecore: Recognized Industry LeaderFor Innovation, User Experience and Technical Architecture

Gartner Group“The usability of Sitecore’s o!ering continues to be one of the best within the market and is highly acclaimed by the many di!erent user types that work with the solution.”

CMSWire“Sitecore has done an excellent job of building a WEM-enabled platform that often produces dramatic results for Sitecore customers.”

Forrester Research“Sitecore has the best mobile deployment capabilities of any CMS we have reviewed.”



03 Why Sitecore


05 Results

06 Q&A

IndyCar Project Goals

Create a premium online fan experience • Provide news and information about events• Educate both new and established fans• Increase the number of unique web visitors

Drive fan engagement• Encourage communication via social media• Open dialog in a transparent way• Connect users to teams and drivers• Promote breaking news stories worthy of comment



03 Why Sitecore


05 Results

06 Q&A

Why SitecoreMaximize Results... Minimize Risks

Minimize Risks Sitecore is a proven industry leader in our solutions, customer support, and overall corporate stability

5

Maximize Operational Efficiency Fully integrate your business systems, streamline operations, and maximize resource effectiveness.

4

1 Maximize Marketing Effectiveness Insure you are driving high value visitors to your website and that you are investing in the right marketing tactics..

Maximize Customer Engagement Deliver Targeted, Personalized Relevant Customer Experiences Across Digital Channels

2

3 Maximize Conversions Continually improve your eBusiness tactics, conversion activities, web forms, landing pages, and messaging to maximize results.



03 Why Sitecore


05 Results

06 Q&A

Starting Point

News Site Experience• Excessively granular main nav• Monochromatic styling• Visually weak race promo• Premium position ceded to ads• Very limited engagement• Lack of social integration

Starting Point


Starting Point


Starting Point


Starting Point


Starting Point


IndyCar Special Considerations

Performance and Features• Ability to customize site structure/behavior extensively • Ease of integration (e.g. race results)• Content management and maintenance workflows• Multi-device support• Design and UX flexibility

Reliability and Support• Handle spikes of race-day site tra!c (e.g. caching and clustering)• Availability of training and vendor support• Availability of documentation and active support forums

Facebook’s (New) Challenges

Facebook Trends• Overall growth of the Facebook population continues• Desktop use plateauing or receding (receding in mature markets, including the US)• Strong growth in mobile usage• The amount of information competing for Newsfeed Impressions continues to rise

Facebook, the Public Company• Facebook is accountable to its shareholders for growth and financial performance• Facebook’s revenue is driven by advertising dollars

An Interesting Paradigm• There is far more information available for the average Newsfeed than could ever be consumed• Mobile is on the rise, but mobile o!ers less real estate for advertising• Facebook derives profits from advertising

Facebook’s September Update - What Happened!?

“We made an update to the ranking algorithm to improve user engagement and reduce spam. This is beneficial to the platform overall as increased engagement and higher quality content are good for the ecosystem.”

Facebook’s September Update - What Happened!?

“We made an update to the ranking algorithm to improve user engagement and reduce spam. This is beneficial to the platform overall as increased engagement and higher quality content are good for the ecosystem.”

“We have seen quite a large fall o" (40-50%) [in impressions] globally across all of our clients pages ranging from 10k - millions of fans.”

- Zach Welch, Social Bakers

“Organic Reach -25% change, Viral Reach -45% and Engagement/Fan -17%”

- Chad Wittman, EdgeRankChecker

Performing While the Rules are Changing

The challenges for Brand Pages will continue on Facebook. Rumors have stated that Facebook is internally trying to reach 80% organic content and 20% sponsored (Facebook Ads) in the Newsfeed.

What Can be Done to Encourage Acquisition O! of Facebook• How can we acquire more Fans beyond Facebook’s borders?

What Can be Done to Encourage Visibility and Engagement O! of Facebook• How does content published from beyond Facebook perform?• How can we encourage users push content onto Facebook from a .com?• Why do most implementations only perform marginally?

Benefits of a Correct Facebook Like O!site Integration

Low E!ort• Implementing Like buttons and Open Graph tags correctly is generally a one-time activity

High Visibility• It’s becoming nearly impossible to gain Impressions of this volume on Facebook (without ads)

Generates Tra"c back to Site• Return rate of visitors from Facebook to one’s website is significant

Advocacy• Site visitors take the action that creates stories on Facebook• Stories visible to their friend network - trusted source

• Far di!erent than a Brand posting from a fan Page

Franchitti, Jones help giveSEMA a taste of Indy 500Indy 500 winners Dario Franchitti, left, and ParnelliJones visited the SEMA Show in Las Vegas.

View All INDYCAR News

In their own words: Kimball's season review

KV Racing Technology signs de Silvestro for 2...

Bernard steps down as INDYCAR CEO

Alongside Hunter-Reay: Long fight to get back

Notes: INDYCAR promoters make World Series wa...

Alongside Hunter-Reay: Never gave up on dream

Hildebrand ready to cheer on Giants in World ...

Alongside Hunter-Reay: The confidence factor

TOP 3 OVERALL

ROAD COURSE

OVAL TRACK

CHAMPIONSHIP

Champion Hunter-Reaytalks about new car

01:36

INDYCAR Down Under:Differences between cars

03:04

Proving ground: Indy testprovides opportunities

02:55

'INDYCAR 36' goes behindscenes with Newgarden

22:31

Follow

@IndyCar 2 hours ago

Who can forget @H3lio's salute to "DanWheldon Way" after his victory at@GPSTPETE? We take a look back:http://t.co/gfHYEk0X #IndyCar


RT @FollowAndretti: #DidYouKnow if@RyanHunterReay had to pick anycelebrity (who is not already in politics)to be the next president, it would beChuck Norris


RT @MRNRadio: 1 ET onhttp://t.co/YZLIGChb's The Paddock@John_Andretti & Eric Morse will talk#F1 and be joined by @IndyCar driver@josefnewgarden

@IndyRacingWire 1 min ago

#IndyCar EJ Viso seeking sponsors,planning return to IndyCarhttp://t.co/PNYcxvCs #IndyCarNation

@OWROnline 31 mins ago

Mario Andretti comments on #indycar#indycar2012 politics.http://t.co/JvhpwGRR Share yourviews.

@caleferink 32 mins ago

@TheCatchFence @TylerJonesLive Orhow about the entire Hulman and Co.board that fired Randy Bernard?#IndyCar

NEXT RACE:

Live Broadcast

Mar 22 - 2412:00 AM ET

Honda Grand Prix Of St.Petersburg

Sep 15Auto Club Speedway

Race Winner:Ed Carpenter

137DAYS 10HRS 38MINS 57SECS

Purchase Tickets

Live Timing & Scoring

Download Weekend Stats & Info

PREVIOUS EVENT:

Box Score

RESOURCES

Event Schedule

EXPERIENCE INDYCAR

Timing & ScoringINDYCAR NationINDYCAR MobileMobile SiteVideos

SHOP INDYCAR

MensWomensGifts

INDYCAR CORPORATE

Mazda Road To IndyMedia SiteSponsorsJobsContact Us

IMS CORPORATE

Brickyard.comIMS TicketsIMS ProductionsIMS Media SiteOnline StoreIndy500.comBrickyard400.comRedBullIndianapolisGP.com

NEWS / SCHEDULE / DRIVERS / SHOP / CONTACT2012 INDYCAR® ARE REGISTERED TRADEMARKS OF BRICKYARD TRADEMARKS, INC. / PRIVACY POLICY & TERMS OF USE

Like 119k Search this site

RACE RECAPS: TEAM PENSKESTARTS SEASON WITH BANGHelio Castroneves (above) saluted Dan Wheldon after winningthe 2012 season opener on the streets of St. Petersburg. TeamPenske teammate Will Power won the next race at BarberMotorsports Park.

Race recaps: Team Penskestarts season with bang

In their own words: DeSilvestro's season review

An Open Letter from JeffBelskus

In their own words: Carpenter'sseason review

Looking in the Lights: OliverWebb

Ryan Hunter-Reay --Andretti Autosport

1ST

Will Power --Team Penske

2ND

Scott Dixon --Target Chip Ganassi Racing

3RD

Series champ Hawksworthready for next challengeStar Mazda champion Jack Hawksworth (right) tookon the role of driver coach for Ryan Tveter in theTeam Pelfrey car in the season finale. Armed withthe half-million dollar Mazda Road to Indyscholarship, he's looking forward to competing inFirestone Indy Lights in 2013.

Your Email Address











TOP 3 OVERALL

ROAD COURSE

OVAL TRACK

CHAMPIONSHIP


01:36


03:04


02:55


22:31

Follow













NEXT RACE:

Live Broadcast

Mar 22 - 2412:00 AM ET





Purchase Tickets



PREVIOUS EVENT:

Box Score

RESOURCES

Event Schedule

EXPERIENCE INDYCAR


SHOP INDYCAR

MensWomensGifts

INDYCAR CORPORATE


IMS CORPORATE











1ST


2ND


3RD


Your Email Address











TOP 3 OVERALL

ROAD COURSE

OVAL TRACK

CHAMPIONSHIP


01:36


03:04


02:55


22:31

Follow













NEXT RACE:

Live Broadcast

Mar 22 - 2412:00 AM ET





Purchase Tickets



PREVIOUS EVENT:

Box Score

RESOURCES

Event Schedule

EXPERIENCE INDYCAR


SHOP INDYCAR

MensWomensGifts

INDYCAR CORPORATE


IMS CORPORATE











1ST


2ND


3RD


Your Email Address

IZOD IndyCar Series - Statistics

Year:2012

Event:Auto Club Speedway

Session:MAVTV 500

Auto Club SpeedwayMAVTV 500Saturday, September 15, 2012

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

Rank Car No. Start Laps Total Time Laps Led Status Points Avg. Speed Pit Stops

Ed Carpenter 20 5 250 02:57:34.7433 62 Running 52 168.939 8

Dario Franchitti 10 9 250 02:57:36.6565 15 Running 40 168.909 8

Scott Dixon 9 15 250 02:57:37.3524 25 Running 35 168.897 8

Ryan Hunter-Reay 28 22 250 02:57:37.7910 Running 32 168.891 8

Helio Castroneves 3 17 250 02:57:38.9366 2 Running 30 168.872 10

Graham Rahal 38 18 250 02:57:40.1814 Running 28 168.853 8

Takuma Sato 15 21 249 02:56:57.5871 6 Contact 26 168.852 8

Marco Andretti 26 1 249 02:57:37.7627 3 Running 25 168.215 10

Katherine Legge 6 7 249 02:57:41.5814 Running 22 168.155 13

Charlie Kimball 83 23 249 02:57:58.3877 Running 20 167.891 11

JR Hildebrand 4 4 248 02:57:41.6668 56 Running 19 167.479 10

James Jakes 19 12 248 02:57:43.0438 10 Running 18 167.457 9

James Hinchcliffe 27 19 247 02:57:54.1972 Running 17 166.607 10

Wade Cunningham 14 24 246 02:57:46.6892 Running 16 166.05 10

Simon Pagenaud 77 20 246 02:57:47.0659 Running 15 166.044 11

Josef Newgarden 67 14 244 02:57:40.3080 1 Running 14 164.798 10

Ryan Briscoe 2 2 244 02:57:56.7594 2 Running 13 164.544 12

Tony Kanaan 11 3 240 02:48:52.2044 47 Contact 12 170.545 7

Oriol Servia 22 8 231 02:56:11.7702 Running 12 157.325 12

Alex Tagliani 98 16 229 02:39:14.3106 21 Contact 12 172.571 7

Sebastian Saavedra 17 10 118 01:59:14.7239 Electrical 12 118.747 5

Rubens Barrichello 8 6 107 01:17:51.2644 Mechanical 12 164.923 3

Justin Wilson 18 25 80 00:58:52.3189 Mechanical 12 163.066 3

Will Power 12 13 66 01:41:41.2244 Contact 12 77.886 4

E.J. Viso 5 11 65 00:47:30.5639 Mechanical 10 164.178 3

Simona de Silvestro 78 26 16 00:16:33.1406 Mechanical 10 115.996 0

RESOURCES

Event Schedule

EXPERIENCE INDYCAR


SHOP INDYCAR

MensWomensGifts

INDYCAR CORPORATE


IMS CORPORATE




1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

Rank Car No. Start Laps Total Time Laps Led Status Points Avg. Speed Pit Stops

Ed Carpenter 20 5 250 02:57:34.7433 62 Running 52 168.939 8

Dario Franchitti 10 9 250 02:57:36.6565 15 Running 40 168.909 8

Scott Dixon 9 15 250 02:57:37.3524 25 Running 35 168.897 8

Ryan Hunter-Reay 28 22 250 02:57:37.7910 Running 32 168.891 8

Helio Castroneves 3 17 250 02:57:38.9366 2 Running 30 168.872 10

Graham Rahal 38 18 250 02:57:40.1814 Running 28 168.853 8

Takuma Sato 15 21 249 02:56:57.5871 6 Contact 26 168.852 8

Marco Andretti 26 1 249 02:57:37.7627 3 Running 25 168.215 10

Katherine Legge 6 7 249 02:57:41.5814 Running 22 168.155 13

Charlie Kimball 83 23 249 02:57:58.3877 Running 20 167.891 11

JR Hildebrand 4 4 248 02:57:41.6668 56 Running 19 167.479 10

James Jakes 19 12 248 02:57:43.0438 10 Running 18 167.457 9

James Hinchcliffe 27 19 247 02:57:54.1972 Running 17 166.607 10

Wade Cunningham 14 24 246 02:57:46.6892 Running 16 166.05 10

Simon Pagenaud 77 20 246 02:57:47.0659 Running 15 166.044 11

Josef Newgarden 67 14 244 02:57:40.3080 1 Running 14 164.798 10

Ryan Briscoe 2 2 244 02:57:56.7594 2 Running 13 164.544 12

Tony Kanaan 11 3 240 02:48:52.2044 47 Contact 12 170.545 7

Oriol Servia 22 8 231 02:56:11.7702 Running 12 157.325 12

Alex Tagliani 98 16 229 02:39:14.3106 21 Contact 12 172.571 7

Sebastian Saavedra 17 10 118 01:59:14.7239 Electrical 12 118.747 5

Rubens Barrichello 8 6 107 01:17:51.2644 Mechanical 12 164.923 3

Justin Wilson 18 25 80 00:58:52.3189 Mechanical 12 163.066 3

Will Power 12 13 66 01:41:41.2244 Contact 12 77.886 4

E.J. Viso 5 11 65 00:47:30.5639 Mechanical 10 164.178 3

Simona de Silvestro 78 26 16 00:16:33.1406 Mechanical 10 115.996 0

IZOD IndyCar - Scott Dixon

SELECT DRIVER-- Choose Driver --

TweetTweet 4

CONNECT WITH:

Championship

2Indy 500 Wins

1Total Poles

20Race Wins

28

Birthday: Jul 22, 1980

Hometown: Auckland, New Zealand

Residence: Indianapolis, IN

Website: www.scottdixon.com

Team Website: TargetChipGanassiRacing.com

All-Time Career Statistics - IZOD IndyCar Series

* Under INDYCAR sanction RAF = Running at Finish

Visit Team Website

Target Chip Ganassi RacingChip Ganassi stormed onto the national racing scene at the 1982 Indianapolis 500,where he became the fastest rookie qualifier and finished 15th. Following asuccessful career as a driver, highlighted by an eighth-place finish in the 1983Indianapolis 500, Ganassi set his sights on ownership in 1988.

Ganassi created his own Indy car team in 1990 and established a partnership withTarget that endures to this day.

Target Chip Ganassi Racing driver Jimmy Vasser captured the CART championshipin 1996. Alex Zanardi followed Vasser's lead and earned CART titles in 1997 and1998. With rookie driver Juan Montoya's championship in 1999, Ganassi becamethe first owner to earn four consecutive CART championships.

Montoya won the 2000 Indianapolis 500 for Target Chip Ganassi Racing, which wasmaking its first appearance at the Brickyard since 1995. In 2002, Bruno Junqueiraearned the pole position for the Indianapolis 500 and led 32 laps before engineproblems ended his day.

The team joined the IndyCar Series full time in 2002 with driver Jeff Ward. It's goneon to win the series championship in 2003 and 2008 with Scott Dixon and 2007,2009 and 2010 with Dario Franchitti. Franchitti (2010) and Dixon (2008) also haveadded to the team's Indianapolis 500 victory total.

Year Starts Wins Poles** Top 5 Top 10 Laps Led RAF

2012 15 2 1 8 9 456 12

2011 17 2 2 12 13 190 17

2010 17 3 0 9 15 273 15

2009 17 5 2 12 14 815 16

2008 18 6 7 15 15 900 17

2007 17 4 2 13 16 291 15

2006 14 2 1 9 12 215 14

2005 17 1 0 1 5 25 10

2004 16 0 0 2 10 3 12

2003 16 3 5 9 11 748 11

Total 164 28 20 90 120 3916 139

** Includes all poles, including those awarded based on entrant points

RESOURCES

Event Schedule

EXPERIENCE INDYCAR


SHOP INDYCAR

MensWomensGifts

INDYCAR CORPORATE


IMS CORPORATE




Will PowerTeam Penske 2nd 4th Helio Castroneves

Team Penske

TARGET CHIP GANASSI RACINGScott Dixon

Like 10 SendFollow

Out rambling... @RikTommasone@ErinTommasone@EmmaDaviesDixonhttp://t.co/QDwnjacuhttp://t.co/yOikjQv0

3 days ago

· Public Comments Moderator View Settings

3 comments

Comment

Posting as Scott McAndrew (Change)

Add a comment...

Post to Facebook

Paulette Sheehan · Villa Maria College

Hi ScottGreat race, win no 30 for you is justaround the corner.I am a Hydroplane racer in N.Z.My race craft is a 19ft ZanderHydroplane, which can do about 130mph.My question is, would you beinterested in driving my boat at somestage when you are in N.Z. (Full careno responsibility).There are 24 3 litre Hydroplanesregistered here in N.Z. & mine wouldbe ranked 2nd or 3rd. It did run 4thin a World title held at Karapiro2008.So it is a very competetive craft.If there is any interest, I can send youphotos & a rough plan of where wewill be racing this coming season.I realise you are a contracted driver &possible would not be able to.We have our own Dunk Testing unit& would make this avaliable, so alicence could be issued.If this is something you wouldconsider doing, please advise.Tony Hall.

Like · Reply · · Follow Post ·August 7 at 3:39pm

Moderate

Lori Brown · Ivy Tech of Greencastle

We would absolutely love to do a 5-7minute phone interview with you onany monday in april between 6pm-7pm EST if you could possibly do thiswith us. Please let me know whencould possibly work for you! Thankyou very much!

Like · Reply · · Follow Post ·April 2 at 9:13am

Moderate

3rd

SELECT DRIVER-- Choose Driver --Will Power

Team Penske 2nd 4th Helio CastronevesTeam Penske


3rd



TweetTweet 4

CONNECT WITH:

Championship

2Indy 500 Wins

1Total Poles

20Race Wins

28








Visit Team Website







2012 15 2 1 8 9 456 12

2011 17 2 2 12 13 190 17

2010 17 3 0 9 15 273 15

2009 17 5 2 12 14 815 16

2008 18 6 7 15 15 900 17

2007 17 4 2 13 16 291 15

2006 14 2 1 9 12 215 14

2005 17 1 0 1 5 25 10

2004 16 0 0 2 10 3 12

2003 16 3 5 9 11 748 11

Total 164 28 20 90 120 3916 139


RESOURCES

Event Schedule

EXPERIENCE INDYCAR


SHOP INDYCAR

MensWomensGifts

INDYCAR CORPORATE


IMS CORPORATE





Team Penske


Like 10 SendFollow


3 days ago


3 comments

Comment


Add a comment...

Post to Facebook




Moderate




Moderate

3rd

Championship

2Indy 500 Wins

1Total Poles

20Race Wins

28









TweetTweet 4

CONNECT WITH:

Championship

2Indy 500 Wins

1Total Poles

20Race Wins

28








Visit Team Website







2012 15 2 1 8 9 456 12

2011 17 2 2 12 13 190 17

2010 17 3 0 9 15 273 15

2009 17 5 2 12 14 815 16

2008 18 6 7 15 15 900 17

2007 17 4 2 13 16 291 15

2006 14 2 1 9 12 215 14

2005 17 1 0 1 5 25 10

2004 16 0 0 2 10 3 12

2003 16 3 5 9 11 748 11

Total 164 28 20 90 120 3916 139


RESOURCES

Event Schedule

EXPERIENCE INDYCAR


SHOP INDYCAR

MensWomensGifts

INDYCAR CORPORATE


IMS CORPORATE





Team Penske


Like 10 SendFollow


3 days ago


3 comments

Comment


Add a comment...

Post to Facebook




Moderate




Moderate

3rd

Scott Added - Discuss how to Integrate w/Dave

IZOD IndyCar - News

PREVIOUS

In their own words: Carpenter's season reviewNEXT

Video: New scrutineering procedures for new car

TweetTweet

2

Race recaps: Team Penske starts season with bang

By Dave LewandowskiPublished: Nov 6, 2012

Reviewing the 2012 IZOD IndyCar Series season, with a look toward 2013, too. Today it's thefirst two races:

Honda Grand Prix of St. Petersburg – March 25 on streets of St. Petersburg, Fla.

Helio Castroneves ended a winless drought of more than a year by winning the Honda Grand Prixof St. Petersburg for the third time.

Castroneves, driving the No. 3 Shell V-Power/Pennzoil Ultra Team Penske Chevrolet, passedTarget Chip Ganassi Racing's Scott Dixon for second place on the outside of Turn 1 on Lap 73 andwent on to score the 26th win of his Indy car career.

Dixon finished second in his Honda-powered car, followed by Ryan Hunter-Reay of AndrettiAutosport in a Chevrolet-powered car. James Hinchcliffe and Ryan Briscoe rounded out the topfive.

It was an emotional day for Castroneves, who dedicated his win to the late Dan Wheldon. Aftertaking the checkered flag, Castroneves stopped his car at Turn 10 and honored Wheldon, whocalled St. Petersburg home, by climbing the fence and patting the "Dan Wheldon Way" sign locatedthere.

Watch the complete race: CLICK HEREBox score: CLICK HERE2013 date: March 22-24Tickets and info: http://www.gpstpete.com/

Honda Indy Grand Prix of Alabama – April 1 at Barber Motorsports Park

Will Power held off Scott Dixon on a restart with 16 laps left to win the Honda Indy Grand Prix ofAlabama for the second year in a row.

Dixon, who was 3.3709 seconds behind in the No. 9 Target Chip Ganassi Racing car, has thedistinction of being the race runner-up all three years (twice to Power and in the inaugural race toHelio Castroneves). He broke a tie with teammate Dario Franchitti with 27 second-place finishes onthe all-time list and is one behind Castroneves.

Castroneves, the pole sitter, finished third to maintain the points lead in the young season andcontinue his resurgence after a disappointing 2011 season. He held off Graham Rahal in the No. 38Service Chip Ganassi Racing car by 0.2245 of a second.Simon Pagenaud finished fifth and James Hinchcliffe was sixth after starting on the front row for thefirst time in his IZOD IndyCar Series career. Mike Conway, who provided A.J. Foyt Racing its bestnon-oval starting position (fourth) since 2007, finished seventh.

Watch the complete race: CLICK HEREBox score: CLICK HERE2013 date: April 5-7Tickets and info: http://barbermotorsports.com/park/

! Newer | Older "

05 Viso seeking sponsors, planning returnto IndyCar

NOV Autoweek.com

05 INDYCAR: Indy 500-Winning EngineerTim Wardrop Dies

NOV SpeedTv.com

04 Andretti: Politics can't spoil IndyCarNOV RACER.com

30 INDYCAR: De Silvestro Tests With KVRacing At Barber

OCT SpeedTV.com

30 VIDEO: IndyCar drivers share theirfavorite outdoor activities away from thetrack

OCT AL.com

RESOURCES

Event Schedule

EXPERIENCE INDYCAR


SHOP INDYCAR

MensWomensGifts

INDYCAR CORPORATE


IMS CORPORATE




0

Like

·

Facebook social plugin

Public Comments Moderator View Settings

CommentPosting as Scott McAndrew (Change)

Add a comment...

Post to Facebook

Race recaps: Team Penske starts season withbang8 hours ago

Looking in the Lights: Oliver Webb4 hours ago

In their own words: De Silvestro's seasonreview17 hours ago

In their own words: Carpenter's season review4 days ago

An Open Letter from Jeff Belskus5 days ago

Franchitti, Jones help give SEMA a taste ofIndy 5006 days ago

In their own words: Kimball's season review6 days ago



03 Why Sitecore


05 Results

06 Q&A

Post-Launch Trends

0

50,000

100,000

150,000

200,000

250,000

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep

New

IndyCar.com

Site Launch

The new IndyCar.com site post-launch: increased levels of visitors and site engagement

Results of E!ective Integration: Fan Growth

When the new site IndyCarsite launched there was animmediate uptick in Fans,the largest increase comingfrom the new .com

Results of E!ective Integration: Impressions, Tra"c

9.5x

8.4x

4.6x



03 Why Sitecore


05 Results

06 Q&A