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20 slide for a brief panorama on local based social and future scenarios - foursquare and gowalla compared 20 slide per una rapida visione sui local based social e i futuri scenari di business. Foursquare e gowalla
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GEOCHIAMO?
georeferenziazione
geolocalizzazione
Check-inbadge geosocial
explorefun
flussiMarketing territoriale
Geomarketing?
IERI
LBSLocalBasedSocial
Finalmente una nuova droga!!
OGGI
GPS+INTERNET+UGC
COME?
SHARE YOUR WHERE
PLAYERS
Foursquare is a location based social network that incorporates
gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users who have checked in the most times at a certain venue
will be crowned “Mayor” until someone surpasses their number. Various venues
have embraced Foursquare, and offer special deals to users who are “mayors”. Foursquare has applications for iPhone, Android, Blackberry, and Windows Mobile
Foursquare was created by Dennis Crowley and Naveen Selvadurai.
Tot. Funding $21.4M
New York, USA
crunchbase.com
socialNETWORK
socialGAME
socialGUIDE
COME FUNZIONA?
REGISTRATI CERCA CHEK-IN
SCOPRI
ACCRESCI
Gowalla is a location-based service that helps people keep up
with their friends, share their favorite places, and discover the world
around them. Users can connect with friends on their iPhone, Android, Blackberry or Palm smartphones—as well as on the web.Based in Austin, Texas, Gowalla was launched in 2009 by Josh Williams and Scott Raymond. The company is backed by investors including Greylock Partners, Alsop-Louie Partners, Founders Fund, and other prominent angel investors.
crunchbase.com
Tot. Funding $10.4M
designed and developed deep in the heart of Texas
socialNETWORK
socialGAME
socialGUIDE
socialNETWORK
socialGAME
socialGUIDE
COMPARED
TRIPS+FOTO
GOALSOGGETTI
CATEGORY+TO DO
USER PREFERENCES
REVENUE BADGE+CAMPAIGNCUSTOM STAMP-CITY PAGES
DIFFUSIONN-EUROPE-S-USAAbout 1 mill.users
USA-EUROPE>4 mill. users
GEOLOCATIONBUSINESS OR
FEATURE?
SCENARIO FUTURO
UGC
APIInterfaccia di Programmazione di un'Applicazione
OPPORTUNITA’
ARAugmented
Reality
SCENARIO FUTURO
SCENARIO FUTURO
I need some coffe!
SCENARIO FUTURO
DIAMO UN OCCHIO?
vimeo.com/10453518www.checkinmania.com/
