Gamification 101: Not just about Points and Badges! (5 Minutes Intro Course)

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    06-May-2015

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From Wikipedia: Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification. Now, let us digest it and make gamification sounds less intimidating. It really is about applying game psychology and game thinking to solving problems and making life less miserable. Our deck will provide an overview of Gamification, the rules of fun, and how to craft a strategy based on human motivation and engagement styles. We promise you will understand gamification in 5 minutes, and become a rookie gamification designer. This deck is the first episode of our Gameducation series brought to you by Gametize. Based on the original hit deck with more than 6,000 views at http://www.slideshare.net/gamemaki/gamification-101. Got enquiries? Write in to us business@gametize.com, and Like/Follow us http://facebook.com/gametize or http://twitter.com/gametize. We give out free coupons sometimes :)

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<ul><li>1.Gamication 101 A gameducation series brought to you by! http://gametize.com http://twitter.com/gametize http://facebook.com/gametize </li></ul> <p>2. What is Gamication? ! It is the application of game- like characteristics to non-game settings to drive audience engagement. ! 3. Game Characteristics? ! These encourage behaviors such as ! Game Mechanics!Game Design Principles! Gaming Psychology! Player Journey! Collaboration! Competition! Exploration! Interaction! 4. Non-game settings refer to any context! other than a game. ! Education! Travel! Community! Work! Health &amp; Fitness! 5. What is the average age of a gamer? (go google for answer!) 6. Gf 7. Gamication does not turn an application into a game. Instead, it makes it feel like a game. ! 8. People like games because they trigger emotion.! Frustration!Excitement! Sense of Achievement! Amazement! Happiness! 9. How games trigger emotion: ! 1. Hard fun! 2. Easy fun! 3. Altered States! 4. The People Factor! 10. Frustration! Sense of Achievement! Challenge! Strategy! Problem Solving! 1. Hard fun! 11. Interesting content! Collecting Items! Points and level-ups! Amazement! Happiness! 2. Easy fun! 12. Exploration ! Escape from thoughts &amp; feelings ! Excitement! 3. Altered States! 13. Competition! Teamwork! Social Bonding! Personal Recognition! Sense of Achievement! 4. The People Factor ! 14. Incentives are only a subset of gamication as a whole. ! Incentive Systems ! Gamication! !=! 15. You need to pick a gamication strategy and follow it through. ! ! Gamication is not plug and play. ! 16. Gamication Strategy! !1. Identify action/behaviour to encourage! 2. Identify the engagement style of your users! 3. Pay attention to intrinsic motivation than extrinsic motivation.! 4. Implement progress mechanics.! 5. Make it easy to learn, but hard to master.! 17. 1. Identify action/behavior to encourage: ! Check-ins! Purchases! Reviews! Comments! Share activities! Do tasks! Invite other users! 18. 2. Identify the engagement style of your users ! Acting! Interacting! Content! Players! EXPRESS! COMPETE! EXPLORE! COLLABORATE! Eg: Design, decorate, create, purchase! Eg: Win, challenge, show-off, compare! Eg: View, vote, collect, review, rate! Eg: Comment, like, share, help, give! 19. 3. Pay more attention to intrinsic motivation than extrinsic motivation ! &gt;! Meaning! Positive Emotions! Accomplishments! Relationships! 20. 4. Implement progress mechanics ! Foursquare badges directory! Klout score trend! Linkedin progress bars! Starbucks loyalty programme! 21. 5. Make it easy to learn, but hard to master! Novice! Expert! ?!What is the skill needed to attain mastery?! 22. Examples of Gamication:! ! Foursquare ! Achievement, exploration, collecting items (badges) ! Loyalty Cards Rewards, collecting items (stamps) ! Photorank Competition, personal recognition! Gametize Achievement, exploration, rewards! 23. Examples of Gamication:! American Airlines Rewards, achievement, level-ups (elite status)! Nike Plus Achievement, level-ups, competition! Linked In Level-ups (progress bar)! 24. References ! What is Gamication, Really? By Michael Wu http://lithosphere.lithium.com/t5/Building-Community-the-Platform/What-is-Gamication-Really/ba-p/30447! ! ! Why We Play Games: Four Keys to More Emotion Without Story By Nicole Lazzaro http://xeodesign.com/xeodesign_whyweplaygames.pdf ! Smart Gamication: Social Game Design for a Connected World " By Amy Jokim http://www.slideshare.net/amyjokim/smart-gamication-social-game-design-for-a-connected-world http://xeodesign.com/xeodesign_whyweplaygames.pdf ! Meaningful Play: Getting Gamication Right ! By Sebastian Deterding http://www.slideshare.net/dings/meaningful-play-getting-gamication-right! ! ! 25. business@gametize.com Start gametizing at gametize.com Need a coupon? Tweet us @gametize :) More resources: http://slideshare.net/gametize </p>