GA Tech Summit 2010

MYOBSERVATIONS

And How To LEVERAGETechnology !

Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO

Our Changing

World

Wednesday, April 21, 2010

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007

Presentation Topics18 Years at CiscoCurrently in the Office of CEO and Chairman of the Board - John Chambers

Focus Areas:Innovation and CollaborationFuture of WorkSocial MediaChange Management / LeadershipGaming / Virtual World

Nowist

2

Background InformationWednesday, April 21, 2010

Someone Who Embraces Change, Understands What Is Available,

Experiments With It, Learns From the Experiments & Leverages

It For A Competitive Advantage

Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO

“Nowist”

BackgroundInformation


Fact Technology Changes

Happening FAST.........


Ice Harvesting from lakes

1850sIce Industry


1850s 1900Ice Industry

Ice factories on a mass scale


Home Refrigeration

1850s 1900 1927Ice Industry


Ice factories on a mass scale

1850s 1900 1927

Ice Harvesting from lakes

Home Refrigeration

Market Leaders Never Transitioned To Next Technology


© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9

What Is the Average Lifespan of a Fortune 500 Company?

A.25 YearsB.40 YearsC.60 YearsD.75 YearsE.100 Years

98% of American companies disappear within 11 years

The average lifespan of a company in Japan & Europe is 12 years*

*The Living Company, de Geus, 1997Wednesday, April 21, 2010

Competitive advantage is increasingly based on an organization’s ability to change

Of original Forbes 100 in 1917 - How many ceased to exist by 1987 ?

61 companies Of remaining 39, only 18 stayed in top 100 and their return was 20% less than overall market (1917 & 1987)

Of companies in original S&P 500 in 1957Only 74 remained in 1997Of these only 12 outperformed S&P 500 in 1957-1998 period

Beer 2002


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11

“It is not the strongest of the species that survives, nor the most intelligent, but the one that is most responsive to change”

- Charles Darwin

Change


Develop an Attitude For Personal Lifelong Change - Embrace It!

Develop A Culture That Is Accepting Of Change and Rewards Those That Do.

Life Lessons


Technology Has A Profound

ImpactOn Business

13


14


2010: The Year of the Tablet PC



Profound Effect On How We Use Computers

Change How We Interact With Information

Alert:Prediction

Create A New Genre Of Business Models


VIDEOis the Killer App


1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20152000

Source: Cisco VNI

2014

By 201490% of all consumer internet traffic and HALF of all mobile traffic will be

VIDEO


Defining Video

Any Content, Anytime, Anywhere On Any Device

HDTV Mobile PC Tablet

PERSONAL

Video Applications

Non-Realtime

User Generated


Personal Video (User Generated)

‣ Non-Realtime Video

‣ Record - Upload

‣ Easy to Use Device, Capture & Share

‣ Share with Family & Friends

‣ Secure (Invitation)

‣ Public (Youtube)

‣ Talent, Ideas, Fame‣ 4 M+ Flip Cameras Sold




Personal Video

‣ Portal for Talent & Ideas

‣ Vast Amount of Content

‣ Educational Portal

‣ Languages

‣ Dance

‣ Math

‣ Entertainment


http://newteevee.files.wordpress.com/2009/07/pewvideoversus.png

http://newteevee.files.wordpress.com/2009/07/pewvideoversus.png

Khan AcademyOnline Video Education for Everyone

Founder Salman Khan (former Investment Banker)Started out by helping his niece with math

900+ videos on YouTube covering basic arithmetic to chemistry

All courses are freeAccessed on demand at a student’s own pace


The Search for GollumUnofficial Prequel to Lord of the Rings

✦ 40 minute independent film

✦ Non commercial production by volunteer film maker and Tolkien fans

✦ Produced solely for viewing over the web

✦ 3 M+ Viewers

✦ Inexpensive


‣ Teenager from Nebraska playsfictional Fred Figglehornin a weekly YouTube series

‣ The “Fred” channel launches in 2005

‣ First YouTube channel to hit 1 million subscribers

‣ Some of his video’s have 7M+ views

American Idol 9th season premiere 30 million viewers

Lost 6th season premiere12 million viewers

The Top 3 Most Watched Web SeriesJanuary 2010

Rank Title True Reach View Count Sample

1 Fred 2,471,955

2 Happy Tree Friends 17,697,316

3 Deca TV 13,151,356



Personal Video (User Generated)


© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30

Cisco Show And ShareSocial Video System and Content Management

Democratization of video communication and collaboration through the ability to create, publish, search, edit, and manage video as easily as text

General & timelinecommenting

Cameras: Flip, iPhone, embedded

Add and edit chapters

Crop and deletesegments

PC or MacCompatible

Subscribe totopics of interest

Edit recorded videos

Edit uploadedflash files

One click publishto share

Split and addtransitions

Transcript display& search

Integration with3rd party apps


Defining Video

Any Content, Anytime, Anywhere On Any Device

HDTV Mobile PC Tablet

PERSONAL BRANDED

Video Applications

Non-Realtime

COMMUNICATIONS

RealtimeWednesday, April 21, 2010

“This is a dream come true.” - BusinessWeek

Work: Cisco TelePresence Transforming the Way Business Gets Done

“The Best of 2006”

“You forget there’s any technology going on between you and the people you’re meeting with.” - Gartner


33

December Company Meeting:

Entirely Virtual 6 locations:

‣Canada, Israel, United Kingdom, North Carolina, Texas and live in San Jose, CA

‣11,000+ watching

Virtual Company MeetingsWednesday, April 21, 2010



Virtual Presenter

35Wednesday, April 21, 2010

Cisco TelePreseneLaunched in October 2006

712 units deployed

150 cities

5,000 weekly meetings

350,000+ Meetings to date

Used 67% or 6-7 hours of a 10-hour day

Saved $260M in travel costs

Run it all with 8 people

550 customers worldwideWednesday, April 21, 2010

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007 37

30 Rock


COMMUNICATIONS

Video Applications

CONSUMER


COMMUNICATIONS

Video Applications

CONSUMER



In 5 years our primary mode of communications will be via video.

Business Travel will be 50 - 75% Less

User Generated Video Will be Common in Business

Video will enable more collaboration and innovation.

40

My PredictionWednesday, April 21, 2010

How Many Block Facebook

On Corporate Intranet?


How Many Block Facebook

On Corporate Intranet?



Twitter like technology will be how we predominantly receive news in the future.

43

Prediction


44

home profile find people settings help sign out

Latest: Great Site with accurate update Swine Flu: Sunday, 4-26 |7:00 PM Press conference; WHO pandemic ale... about 14 hours ago

28following

2143followers

30updates

carlosdominguez

What are you doing?

Stock Twitsn. an investment idea and information service.

140

update


45


carlosdominguez

Follow

Name: carlosdominguezLocation: New YorkWeb: http://www.cisco.comBio SVP @ Cisco - Office of CEO and Chairman, Love to track how tech is used in innovative ways.

20following

2132followers

Great News...Obama promises major investment in sciencehttp://usat.me/?2488942411 minutes ago from TwitterFon

Pope Benedict XVI names 5 new saints sorry...i’m not one of them http://usat.me/?3487946214 minutes ago from TwitterFon

Technology is deconstructing this industry...Newspaper circulation decline picks up speedhttp://usat.me/?348872582 hours ago from TwitterFon

Apple and Verizon consider iphone deal, http://usat.me/?34883118about 2 hours ago from TwitterFon

73 cases of swine fle confired: 100s more feared. http://www.cnn.com/2009/hea...about 3 hours ago from TwitterFon

Interesting find. ‘Pickled’ baby mammoth opens window to Ice Age http://usat.me/?348222267:12PM Apr 21st from TwitterFon


http://www.cisco.com

http://www.cisco.com

http://usat.me/?34859816
















Chambers RSA Search Advanced Search



Chambers RSA Search Advanced Search



“Swine Flu” OR Flu Search Advanced Search


Establish Guidelines

To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction.


PR

Customer Service

HR

Finance

Corporate

Product Development

Sales

IR

Who Owns Social Media?


© 2008 Cisco Systems, Inc. All rights reserved. 1

“ This is the most astonishing technology story of our time”

Joel Selanikio, “The invisible computer revolution”, BBC, 2008

“This is the most astonishing technology story of our time.”



Bekowe Skhakhane

owns a mobile phone even though she has

no electricity at her home.

Source: The New York Times, Photo by: Jeffery Barbee



Image courtesy of: kiwanja.net

She buys time on a neighbor’s car battery to charge her cell phone.



0.0

0.9

1.8

2006 2007 2008 2009 2010 2011 2012

Bil

lio

ns

Mobile

Inte

rnet U

sers

Mobile Internet users will outnumber home Internet users by 2010

Home Internet Users

Source: IDC, 2008


Source: Cisco Visual Networking Index 2009The Explosion of Global Mobile Data Traffic

The mobile data traffic footprint of a single mobile subscriber in 2015 could be 450 times what it was in 2005.

In addition to sheer volume, mobile operators will need to implement intelligent networking technologies to support the diversity and quality requirements of advanced, next-generation mobile applications


Wisdom of Crowds

Launched in January 2001In less than a decade, Wikipedia has become the world’s most popular encyclopedia, expanding from the first test post on the site with the text “Hello World” ...... to more than 10 million articles in 250 languages today.

Encyclopedia Britannica is now allowing people to contribute to entries, with a formal process for professional oversight.

The Wikipedia Revolution: How a Bunch of Nobodies Created the World’s Greatest Encyclopedia

by Andrew Lih


TYPES

Opinions & Ratings: ZagatsExpertise: WikipediaSoftware Code: Firefox & LinuxCreative Expression: You Tube, FlickrSocial Connections: Facebook, MySpaceSpecialized Connections: Massify (Film)Design & Development: Threadless, RyzCapital Resource: SkypeGoods: eBay

The Contribution RevolutionLetting Volunteers Build Your Business


The Customer is the CompanyProduct innovations come from the people who use the product

59

Companies Born Into Change - “Crowdsourcing”

“Crowdsourcing“…a focus group on a grand scale


The Customer is the CompanyProduct innovations come from the people who use the product

60

Companies Born Into Change - “Crowdsourcing”

THE HUMAN NETWORK SHOEBY CARLOS DOMINGUEZ

Winner gets $1,000 plus $1 for every pair sold

Hopes for $40M in revenueby 2012

“Crowdsourcing“…a focus group on a grand scale



Finding Good Opportunities



Find

Internal Venture Framework

Filter

Business Unit Formed

Graduate

Eliminate

Accelerate

Ideas

“The absolute best-in-class implementation of innovation is what Cisco is doing with its emerging technologies group.”

Forbes Magazine, Oct 23rd 2006 Geoffrey Moore Managing Director, TCG Advisors

Incubate Initiate



Graduate

EliminateIncubate Initiate

Accelerate

Digital Media Systems

Physical Security

TelePresence

Cisco ET Internal Venture Results

Emerging Technology

Formed

Find

Ideas

Converged Buildings

ConsumerTelePresence

EnterpriseWeb 2.0

Media Processing

TelePresence Exchange

Filter & Shape

Smart Grid


Carlos [email protected]

http://twitter.com/carlosdominguez

Facebook: carlosdominguez


mailto:[email protected]





http://twitter.com

http://twitter.com


Are You a Nowist?

‣ Embracing Change

‣ Search For New Technology

‣ Experiment

‣ Learn

‣ Leverage
