story

The

• Started in a college dorm room in 2003

O!r S"#r$:

• Inc 5000 “Fastest Growing Company” Past 3 years • Largest collection of free repair manuals online

• One of the largest Apple parts suppliers in the world

how to use our product.D%&'" K'#w

People

’

So, we thought

L(") T(*+, -(.how to repair their computers.

‘

six laptop repair manualsWr#"(

We

Gorgeous glossy photo manuals. Just $15 each.

(Cr%+/("))

put the content online for free.

B*+/!p P0*':

1p0#&(&Our web traffic

Now, iFixit.com hosts repair manuals numbering in the

-#!)*'&)

of people use iFixit to fix their own things

M%00%#')

Our manuals are all

Op(' S#!r+(and

Fr((

We needed an industrial-strength service documentation publishing tool.

N#",%'2 came close.

B!%0"So we it

Step-by-step instructionsCommunity authoring Prerequisite chains Crazy scalability

The “How-to” Authoring Platform

Intuitive

N*v%2*"%#'

Make it fun to D%)+#v(r new repairs

The best instructions are

V%)!*0

T(*+,%'2 A+"%#'

Ev(r$w,(r(

Repair manuals should, too.

Electronics go

R(p*%r A'$w,(r(

-( 3(0&Now, people can follow along in

Teach people to do A.4%'2 -%'2)

...and they will

L#v( Y#!

N#w W,*"?

Ev#0v%'2Never stop

C#'"('" is just the beginning.

Text

D#+!.('")Should get better over time.

Your users want to H(0p!

What if everything had an E&%" button?

Edit directly in the Br#w)(r

D$%'2A S"*"%+ document is a document.

Cr#w&-S#!r+(&

Created and edited by enthusiasts

Content will draw prospects in.E'2*2%'2 C#'"('"

Encouraging

P*r"%+%p*"%#'will keep them coming back for more.

C#'"r%b!"%#'&

Facilitate

C#..!'%"$.Enable customers to other customers.H(0p

Users submit

Q!()"%#') Users ask

A')w(r)

R#00 ",( Cr(&%").• http://creativecakesandcrochet.blogspot.com/2010/09/waaaaaaall-e-eve-eeeeve.html

• Rob & Lisa Meehan http://www.fotopedia.com/items/flickr-2015073450

• http://farm5.staticflickr.com/4148/5153539112_85c4a203e7_b.jpg

• http://www.bigsby.com/vibe/products/vibratos/bigsby-b5/

• Cafe racer: DiscoveryTV

• http://poetryblogroll.blogspot.com/2010/11/poets-united-anthology-discussion.html

• http://img.alibaba.com/wsphoto/v0/460728677/Free-shipping-Powerboard-for-Acer-3680.jpg

• http://www.brookemcglothlin.com/wp-content/uploads/2011/11/chalkboard.jpg

• http://blog.pestdefense.com/files/2011/08/Cricket.jpg

• http://mirrors.creativecommons.org/google-20061026/cc-logo.png

• http://blog.archive.org/wp-content/uploads/2011/05/ialogo.png

• http://mobile.github.com/img/github_logo.png

• http://blog.ninemultimedia.com/wp-content/uploads/2010/07/oldspice2.png