From Building Products To Managing Them

FROM BUILDING NEW PRODUCTS TO MANAGING EXISTING ONES

/Productschool

@ProductSchool

/ProductmanagementSF


Alexey [email protected], @alexeysemeney

DevTeamSpace – The Next Best Thing to Inhouse Developers @devteamspace | http://devteam.space

mailto:[email protected]


RAAAAAAAARRRR!!!!or zip



World largest lake400mi x 50mi x 1mi

Summer + 104FWinter - 40F

RAAARRR!!!!or zip


MAKE IT OR BRAKE ITattitude


DO NOT AGREE TO BUILD S%#T


DECONSTRUCTION PRINCIPLE


- GREAT GOALS - GREAT PRODUCT - GREAT PROCESS - GREAT MARKETING


- GREAT GOALSOKR, by Intelhttps://en.wikipedia.org/wiki/OKRFor the teamFor yourself

https://en.wikipedia.org/wiki/OKR

https://en.wikipedia.org/wiki/OKR


- GREAT PRODUCTProduct/Market FitUser Path/UX/UIBackend


- Product/Market Fit“Pick a niche to get rich” - Market research on competitors - Keywords research - Test several niches at a time - DATA AND COMMON SENSE


- User Path/UX/UIYour objectives Users’ objectiveshttp://conversionxl.com/how-to-design-user-flow/ User Path according to AARRRCohort Analysis

http://conversionxl.com/how-to-design-user-flow/

http://conversionxl.com/how-to-design-user-flow/




- AARRRAcquisitionActivationRetentionReferralRevenue

AARRR!!!!


- AARRRAcquisitionActivationRetentionRevenue Referral

AARRR!!!!



Sean Ellis, Growthhackers.com


- Backend

Use tools you work with in the fastest possible way.


- GREAT PROCESS

Great internal processGreat support


- Great internal processGreat salesTeam Management - Personal OKRs - Work/self-education balance - Daily written updates - Weekly progress tracking


- GREAT MARKETINGhttp://spyfu.com

Content MarketingPRAdvertisingEmail marketing

http://spyfu.com/


GREAT GOALS

GREAT PRODUCT

GREAT PROCESS

GREAT

MARKETING

MAKE IT OR BRAKE IT

DO NOT AGREE TO BUILD S

%#T

DECONSTRUCTION PRINCIPLE

DATA AND COMMON SENSE


Alexey [email protected], @alexeysemeney


QUERRRSTIONS?!?!!

mailto:[email protected]

Upcoming Courses

San Francisco

Weeknights: September 6th

Weekends: September 10th

Apply Atwww.productschool.com

www.productschool.com

www.productschool.com

Upcoming Workshops

Rsvp On Eventbrite

August 10: Coding For Non Coders

August 17: Product Owners: How to Get Your Development Team to Love You

August 24: PM Life at an Early Stage Startup

August 31: Product Management Course - Info Session

Technology

From Building Products To Managing Them