Free Tools for Social Media (research and measurement)

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Workshop presentation first given on 16 March 2010 in London, UK, at the Social Media World Forum.Presentation by Beth Granter, social media consultant, at NixonMcInnes.

Transcript

  • 1.Free Tools for Social Media (research and measurement)

2. im a consultant at social media agency nixonmcinnes hello! Im Beth Granter 3. NixonMcInnes clients 4. Why free tools? Useful for pitch research, & to validate plans Good when budgets are low Good inadditionto paid tools 5. Im going to talk about my toolbox Tools I use for research Tools I use for measurement What and how, not so much why 6. Tools for research To find peopleTo rank influencers To find conversations, themes To plan when to act and what to say 7. Tools for measurement To baseline, assess current amount of buzz To track changes Specific to platform vs generic 8. Googles search filters Blogs Discussions Length 9. Google Insights:to check timing & popularity of terms 10. Google Insights part 2:to check folksonomy & regional interest 11. Google Wonder Wheel: to explore & represent related searches 12. Google Ad Planner: to understand audience behaviours, types of sites visited E.g. Gathering advice from forums and blogs Socialising on Facebook Shopping for food and household itemsResearching property & holidays Reading news Watching TV programmes Paying bills 13. Complex searches in Twellow Location & bio search, & follow directly on the page E.g. search ("united kingdom" | UK) ("football" | "footy) 14. Filter by type in Samepoint

  • Grab RSS feed of results
  • At a glance sentiment (questionable reliability?)

15. Tracking buzz with Samepoint Track number of results (before, during & after campaign) 16. Sort delicious links by popularity Greasemonkey plugin for Firefox 17. Facebook Insights Contact acquisition (total fans) Engagement (interactions) 18. Facebook Insights Audience insights (demographics) 19. Socialmention for research Filter, subscribe to RSS & export CSV 20. Socialmention for measurement 21. (if youre in a hurry) 22. Popularity vs influence Source: Onalytica 23. Popularity vs influence 24. 25. Twitter grader to find influence path 26. If you want even more Twitter metrics 27. Firefox plugin for Google PageRank, Alexa & Compete stats while you browse 28.

  • Measures social media influence of an individual or brand, based on:
    • Popularity (who you know and the extent of your online network)
    • Impact (how much people listen to you online)
    • Activity (how active you are online)
    • Individuality (how easy you are to find online according to your name etc.)
  • Numerical values, e.g. x blog posts in the last month, fed into a vector that partially normalises over the user population, to get a final score. Like Google's PageRank

29. 30. 31. Google Analytics Advanced Segments 32. Google Analytics Advanced Segments Use segments to exclude other ad streams, e.g. banner ads Then look at behaviour e.g. time on site 33. Baseline & measure with search engine results 34. Keeping track of blogger/forum outreach 35. THE END! http://nixonmcinnes.co.uk http://twitter.com/bethgranter [email_address] 36. http://technorati.com/Blog search and ranking http://blogsearch.google.com/Blog search http://www.twellow.com/Twitter directory http://twitter.grader.com/searchTwitter user search and ranking http://google.com> Filter results by Discussions http://www.samepoint.com/Conversation search, buzz http://socialmention.com/Conversation search, sentimenthttp://delicious.com/Social bookmarking search by popularity*use Greasemonkey plugin to order results https://addons.mozilla.org/en-US/firefox/addon/2007Google PageRank plugin for Firefox http://www.facebook.com/ads/create/Facebook Ad creator demographic size Finding your audience and ranking influencers