When web 2.0 means businessObservations, lessons, opinions

Dorothy Briggs

• Why the enterprise is embracing the idea• The issues of implementation• Oh no ROI• Ways to be Enterprise 2.0

What’s all the fuss about?

Does social = soft and fluffy?

• Allow Generation Y to work in the way they expect

• Encourage ideas sharing• Collaborate informally• Open communications channels• Employee retention

What’s all the fuss about?

• Flexibility of workers – locations, roles, work patterns

• Collaborative working• Cutting time to market• Cost reductions• Increasing customer-centricity• Putting Knowledge Management to bed

What’s all the fuss about

Web 2.0 can facilitate an open-ended corporate culture that values transparency, collaboration and innovation. Most important, it can be an effective way to build a customer-centric organization

Matthew Fraser

What’s all the fuss about

Forrester predicts that the enterprise spend on 2.0 will be $4.6bn by 2013.

Implementing 2.0

EnterpriseConsumer

What’s fit for purpose?

Internal social softwareOutbound social media

Lesson 1

Just because the tools are ‘informal’ Just because the tools are ‘informal’ doesn’t mean you can survive without a strategy.doesn’t mean you can survive without a strategy.

Find a requirement

• Soft and social is a good driver• A business reason is better

– Reducing email– Opening up content beyond the enterprise– Measuring contributions– Cutting down on file transfer– Building project teams

• Enterprise-strength is critical– Secure, robust, scalable

Lesson 2

Introducing a web 2.0 tool Introducing a web 2.0 tool does not an Enterprise 2.0 makedoes not an Enterprise 2.0 make

Challenges

• Everyone can introduce a web 2.0 product– Find the most appropriate solution

• Everyone can introduce a web 2.0 product– The enterprise can’t control this

Lesson 3

In the flat world of web 2.0 champions and leaders are more important than ever

The C-chain

Content Communicate Contribute Collaborate Community

Web 2.0 Enterprise

Connections

Oh no ROI

• Difficult to measure:– Knowledge capital– Productivity– Employee happiness– Openness, transparency, communication

• Easy to measure– Travel costs– Project costs– Recruitment costs– Licence fees– IT management

• Cost of ‘it happening anyway’

Lesson 4

• Plan for small wins, discover large ones– Don’t discount IT

• Without an attempt at ROI the project is likely to lose purpose

• 1 in 2 enterprises introducing social tools, uptake within those considerably less – Forrester.

• Monetize the risks of the wrong implementation

Summary

• Have reasons and set goals• Encourage adoption but look for the

bigger productivity picture• Choose the tools that are right for you, or

work out how to build them• Partial uptake is not a success

WTFowa?

Social tools Collaboration

Enterprise software

Mobile

Are you a 2.0 person?

• Personal use of 2.0 tools• Implemented 2.0 in the business• 2.0 concepts as well as 2.0 tools

– People-centric vs content-centric• Enduring connections• Email-agnostic• PaaS vs in-house• Willing to accept advertising• BYO to make it work

http://www.youtube.com/watch?v=UWXfRLPXq0k