24
FourSquare & Other Location- Based Apps Mathew Honan: 37.769958 °N, 122.467233 °W. Photo: Jason Madara

Foursquare & Other Location-Based Apps

Embed Size (px)

DESCRIPTION

One of the hottest trends is location-based mobile applications where users “check in” at locations. Users receive virtual badges, real life discounts and network with friends through these services and businesses use these applications to reward loyal users. This presentation will explore what exactly FourSquare, Facebook Places and other location based applications are and how libraries can utilize them to promote their library services to mobile users.

Citation preview

Page 1: Foursquare & Other Location-Based Apps

FourSquare & Other Location-Based Apps

Mathew Honan: 37.769958 °N, 122.467233 °W. Photo: Jason Madara

Page 2: Foursquare & Other Location-Based Apps

Objectives

Highlight and demonstrate a variety of location-aware applications.

Discuss as a group what librarians can do to continue enhancing learning and inspiring participation while adding measurable value for their communities.

Offer strategies and practical ideas to help provide more visibility to library resources and services.

Page 3: Foursquare & Other Location-Based Apps

Checking in …1. GPS on mobile device finds user’s location. 2. Location-aware app scans that area for places. User

checks-in.3. User can earn points, virtual badges, and real-life

discounts. (It’s like a game)4. Can network with friends and find potential friends.5. Many businesses (and libraries) use these applications

to reward loyal users.

Note: I don’t check-in to my work, my kid’s school, or my house etc. (More about privacy later)

Page 4: Foursquare & Other Location-Based Apps
Page 5: Foursquare & Other Location-Based Apps

foursquare• Mayors are people who check-in places the most. Some

businesses (and libraries) can provide awards.

• Tips can help you decide on lunch or what sales clerk to avoid. ;)

• When more people check in to places around an area, more recommendations will be offered.

• Adding to a to do list can help you remember a meal or a book to buy, etc. when re-visiting a place.

• Integrates with Facebook, Twitter, and probably Google + very soon.

Page 6: Foursquare & Other Location-Based Apps

Image source: http://goo.gl/qkXoq

iPhone and Android foursquare Apps

Page 7: Foursquare & Other Location-Based Apps

The more places you explore the more badges you can unlock.

Page 8: Foursquare & Other Location-Based Apps

Share your location. Offer incentives for users to check-in to your library and make it worthwhile for them!

Page 9: Foursquare & Other Location-Based Apps

Venue Statistics

Page 10: Foursquare & Other Location-Based Apps
Page 11: Foursquare & Other Location-Based Apps
Page 12: Foursquare & Other Location-Based Apps

Source: Amy Vecchione, Boise State University and Margaret Mellinger, Oregon State University

Page 13: Foursquare & Other Location-Based Apps

When you visit a place, you will now see a “Suggest Edits” link on the info tab for Facebook Places. A “Tell us more” tooltip will appear, stating “Add you knowledge to this community.” You can edit the address, city/town, zip code, phone number, website, & email address of a place. The useful information will help make sure that the information on your favorite places is always up to date.

Source: http://www.facebook.com/facebookplaces

Page 14: Foursquare & Other Location-Based Apps
Page 15: Foursquare & Other Location-Based Apps
Page 16: Foursquare & Other Location-Based Apps

Image source: http://goo.gl/Ucr2D

Banjo aggregates tweets, Facebook posts, Instagram pictures, foursquare and Gowalla check-ins.

Page 17: Foursquare & Other Location-Based Apps

Image source: http://goo.gl/mqkCJ

GetGlue is a social network for entertainment. Check-in and rate

things to discover new favorites, see what your friends are into, get

stickers etc.

Page 18: Foursquare & Other Location-Based Apps
Page 19: Foursquare & Other Location-Based Apps

Can add location to tweets.

Page 20: Foursquare & Other Location-Based Apps

Other Location-aware Apps

• Loopt• My Town• BrightKite• Gowalla• Untappd

Page 21: Foursquare & Other Location-Based Apps

What is privacy?

Page 22: Foursquare & Other Location-Based Apps

privacy, n.1. The state or condition of being alone, undisturbed, or free from public attention, as a matter of choice or right; seclusion; freedom from interference or intrusion.

2. Absence or avoidance of publicity or display; secrecy, concealment, discretion; protection from public knowledge or availability.

3. a place of concealment or retreat.

Page 23: Foursquare & Other Location-Based Apps

Measurable Value?• Improved access to information via sharing tools.

• Marketing services/resources to help provide more visibility for your library.

• Tourists using these tools can find your library if it is a claimed venue!

• Instant and inexpensive (usually free) communication with staff and patrons.

• Interaction/engagement.

• Enhanced learning?

Page 24: Foursquare & Other Location-Based Apps

Contact Information