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From @mrjoe's Bathcamp talk. Some practical and some psychological ways to design better forms.
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forms are boringJoe Leech @mrjoe
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http://www.flickr.com/photos/stovak/2378145902/sizes/z/in/photostream/
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I want topunch this websitein the face
How users people feel about badly design forms
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uThere’s a special bit of the brain just for forms
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1. Security is important
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86% of online shoppers feel more confident about entering personal information on sites using security indicators
[it] has also observed through field-testing that in part because of the SSL solution, the site has experienced a 26% higher conversion ratehttp://www.verisign.com/ssl/ssl-information-center/ssl-case-studies/credit-karma/index.html
http://www.thawte.com/resources/ssl-information-center/inspire-trust-online/index.html
Well, they would say that wouldn’t they?
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http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1430482
Reassuring people about privacy makes them more, not less, concerned.
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Maybe it’s worth looking at again?
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2. Be honest
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In the last 24 months have you used any tobacco products?
Such as cigarettes, pipe tobacco, cigars or nicotine replacement products
YesNo
Many people would lie about this question.
People paid nearly three times as much for their drinks when eyes were displayed rather than a control image.
This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperativebehaviour
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http://www.fieldexperiments.com/uploads/biology%20letters.pdf
A picture of a person next to the form may make them more honest
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In the last 24 months have you used any tobacco products?
Such as cigarettes, pipe tobacco, cigars or nicotine replacement products
YesNo
Adding June Whitfield did work.
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3. Don’t do stupid stuff
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http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/
Always mark optional fields, never mark mandatory ones.
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http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/
You need to be pretty good with a mouse to get an accurate answer
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http://www.cxpartners.co.uk/cxblog/verified_by_visa_and_mastercard_securecode_are_broken_and_need_to_be_fixed/
So many mistakes in one form & yet business critical.
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Thank you
07905 334163
Joe Leech
@mrjoe
http://www.cxpartners.co.uk/cxblog/http://joeleech.net
Q Quora.com/Joe-Leech/answers
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